Effective Online Social Networking

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Powerpoint presentation for using LinkedIn and Facebook for business organizations.

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Effective Online Social Networking

  1. 1. Using Online Social Networks to Expand Your Chapter Reach and Market<br />APICS – Pacific Western District <br />Chapter Officers Training <br />June 12-13, 2009<br />Sacramento, CA<br />Tim Salaver, MBA, PMP, CSSMBB<br />
  2. 2. Using Online Social Networks to Expand Your Reach Your Market<br />Presentation<br />
  3. 3. LINKEDIN ENHANCES YOUR ONLINE PResENCE<br />YOUR WEBSITE IS LIMITED<br />
  4. 4. Create a Profile<br />
  5. 5. Shows Activity<br />
  6. 6. Discussion Forum<br />
  7. 7. Elicits Input<br />
  8. 8. Include RSS News<br />
  9. 9. Get Reports from APICS.org<br />
  10. 10. Obtain info from APICS file<br />
  11. 11. Searching for members<br />
  12. 12. Use Excel to load invitations<br />
  13. 13. Save as CSV file<br />
  14. 14. Use Text (MS-DOS)<br />
  15. 15. Open CSV file<br />
  16. 16. Click on Upload File<br />
  17. 17. Preview Contact Info<br />
  18. 18. Click Finish Uploading<br />
  19. 19. Send Invitations<br />
  20. 20. Send Invite Message<br />
  21. 21. Confirm Successful Upload<br />
  22. 22. Display Members<br />
  23. 23. Display Invited<br />
  24. 24. Display Updates to Group<br />
  25. 25. Display Members<br />
  26. 26. Manage Requests to Join<br />
  27. 27. Approve Requests to Join<br />
  28. 28. LinkedIn Approves<br />
  29. 29. Publish News and RSS Feeds<br />
  30. 30. Send an Announcement<br />
  31. 31. Post Jobs<br />
  32. 32. Results<br />
  33. 33. Higher Attendance<br />More non-members attending events<br />Non-members joining Chapter<br />Members attending<br />Members remain Loyal<br />Greater Awareness of APICS, your chapter, your programs, your classes<br />
  34. 34. FACEBOOK iS LESS!!! Formal<br />
  35. 35. You Start from Your Page<br />
  36. 36. Search Your Network<br />
  37. 37. Create a Page for Fans<br />
  38. 38. Create an Ad for the Page<br />
  39. 39. Display Clicks/Day<br />
  40. 40. Display Impressions<br />
  41. 41. Budget Your Ad Spend<br />
  42. 42. Identify Target Market<br />
  43. 43. What is Social Networking<br />Widens audience<br />Community builder<br />Online Billboard<br />Enhances awareness<br />Drives activity<br />Increases sense of belonging<br />Not a website<br />Not a database<br />Not entertainment<br />Not a replacement for communication<br />Not a newsletter<br />
  44. 44. Questions? DISCUSSION?<br />Let’s talk<br />

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