This document summarizes a presentation about using online social networks like LinkedIn and Facebook to expand the reach of an APICS chapter. It outlines how to create profiles and pages on these networks to engage current and potential new members, share news and information, post jobs, and invite others to events. The results seen by chapters include higher event attendance, more non-members joining as members, increased awareness of the chapter's programs and classes, and members remaining more loyal. Social networks widen an organization's audience and enhance awareness in an online community space.

1. Using Online Social Networks to Expand Your Chapter Reach and Market APICS – Pacific Western District Chapter Officers Training June 12-13, 2009 Sacramento, CA Tim Salaver, MBA, PMP, CSSMBB

2. Using Online Social Networks to Expand Your Reach Your Market Presentation

3. LINKEDIN ENHANCES YOUR ONLINE PResENCE YOUR WEBSITE IS LIMITED

4. Create a Profile

5. Shows Activity

6. Discussion Forum

7. Elicits Input

8. Include RSS News

9. Get Reports from APICS.org

10. Obtain info from APICS file

11. Searching for members

12. Use Excel to load invitations

13. Save as CSV file

14. Use Text (MS-DOS)

15. Open CSV file

16. Click on Upload File

17. Preview Contact Info

18. Click Finish Uploading

19. Send Invitations

20. Send Invite Message

21. Confirm Successful Upload

22. Display Members

23. Display Invited

24. Display Updates to Group

25. Display Members

26. Manage Requests to Join

27. Approve Requests to Join

28. LinkedIn Approves

29. Publish News and RSS Feeds

30. Send an Announcement

31. Post Jobs

32. Results

33. Higher Attendance More non-members attending events Non-members joining Chapter Members attending Members remain Loyal Greater Awareness of APICS, your chapter, your programs, your classes

34. FACEBOOK iS LESS!!! Formal

35. You Start from Your Page

36. Search Your Network

37. Create a Page for Fans

38. Create an Ad for the Page

39. Display Clicks/Day

40. Display Impressions

41. Budget Your Ad Spend

42. Identify Target Market

43. What is Social Networking Widens audience Community builder Online Billboard Enhances awareness Drives activity Increases sense of belonging Not a website Not a database Not entertainment Not a replacement for communication Not a newsletter

44. Questions? DISCUSSION? Let’s talk