Getting ahead on LinkedIn CIPR Summer Social 15 September 2010
@wadds
Agenda Building you profile Developing your network Business intelligence Applications Paying your way
<ul><li>Who: social network for professionals with more than 75 million users and growing </li></ul><ul><li>What: Profiles...
Your profile  Use the LinkedIn wizard to complete your profile: Experience Education Online presence  Photo Groups Awards ...
Search benefit: “stephen waddington” Google first page LinkedIn first result
Your company profile  <ul><li>Click on &quot;Companies&quot; found under &quot;More“ </li></ul><ul><li>Click on the &quot;...
Privacy  <ul><li>Your profile is public, but customisable </li></ul><ul><li>Your relationships and network are is precious...
Network etiquette <ul><li>Reflect real world network </li></ul><ul><li>My rule – typically have met someone or worked with...
Agenda Building you profile Developing your network Business intelligence Applications Paying your way
Developing your network  <ul><li>Import address books from other networks using CSV format </li></ul><ul><li>Search for co...
Developing your network
Xobni: linking email and social networks
Networking groups
Suggestions from the network
Networking groups
Networking groups
Group media
Agenda Building you profile Developing your network Business intelligence Applications Paying your way
Business intelligence
Advanced search
Link Skills: “PR conference speaker”
Companies: ITV
Companies: ITV
People: “BP communications”
People: “BP communications”
Agenda Building you profile Developing your network Business intelligence Applications Paying your way
Applications: events
Applications: events
Applications: status updates
Applications: reading list
Applications: blog
Other applications
Advertising
Recruitment
Agenda Building you profile Developing your network Business intelligence Applications Paying your way
<ul><li>Business version of LinkedIn costs $19.95 per month </li></ul><ul><li>Send InMail to people outside your network <...
Paying your way
Results depend on visibility settings
Recommended reading Source:  Me and My Web Shadow, Antony Mayfield
Thank you   Stephen Waddington Stephen.Waddington@speedcommunications.com  Tel. +44 20 7842 3201 Mob. +44 7771 851407 www....
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Getting ahead on LinkedIn

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LinkedIn is the Grandfather of social networks and the network for business-to-business. It’s the first place I go to check out new business contacts and prospective candidates. In the last 18 months it has integrated applications such as blogs, Huddle and SlideShare, making it a one-stop address book, personal profile and online portfolio.

The CIPR Summer Social session cover tips on building a profile and personal portfolio. We’ll look at how to build a network, linking with other social networks and explore how to get the most from groups.

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Getting ahead on LinkedIn

  1. 1. Getting ahead on LinkedIn CIPR Summer Social 15 September 2010
  2. 2. @wadds
  3. 3. Agenda Building you profile Developing your network Business intelligence Applications Paying your way
  4. 4. <ul><li>Who: social network for professionals with more than 75 million users and growing </li></ul><ul><li>What: Profiles provide an opportunity to showcase personal expertise and network </li></ul><ul><li>Why: develop your professional network and win business </li></ul>Introduction
  5. 5. Your profile Use the LinkedIn wizard to complete your profile: Experience Education Online presence Photo Groups Awards Interests Contact A complete profile gives a greater picture of yourself for clients and prospects
  6. 6. Search benefit: “stephen waddington” Google first page LinkedIn first result
  7. 7. Your company profile <ul><li>Click on &quot;Companies&quot; found under &quot;More“ </li></ul><ul><li>Click on the &quot;Add a Company&quot; link </li></ul><ul><li>Type in your company's official name and your email address </li></ul><ul><li>Follow verification process </li></ul><ul><li>Create your company profile </li></ul>
  8. 8. Privacy <ul><li>Your profile is public, but customisable </li></ul><ul><li>Your relationships and network are is precious </li></ul><ul><li>But, locking down your profile reduces its usefulness </li></ul>
  9. 9. Network etiquette <ul><li>Reflect real world network </li></ul><ul><li>My rule – typically have met someone or worked with them </li></ul><ul><li>Gaming or spamming network negates its value </li></ul>
  10. 10. Agenda Building you profile Developing your network Business intelligence Applications Paying your way
  11. 11. Developing your network <ul><li>Import address books from other networks using CSV format </li></ul><ul><li>Search for colleagues and clients by name </li></ul><ul><li>Searching for colleagues and clients by workplace, school or association </li></ul><ul><li>Connecting to colleagues and clients through mutual groups </li></ul>
  12. 12. Developing your network
  13. 13. Xobni: linking email and social networks
  14. 14. Networking groups
  15. 15. Suggestions from the network
  16. 16. Networking groups
  17. 17. Networking groups
  18. 18. Group media
  19. 19. Agenda Building you profile Developing your network Business intelligence Applications Paying your way
  20. 20. Business intelligence
  21. 21. Advanced search
  22. 22. Link Skills: “PR conference speaker”
  23. 23. Companies: ITV
  24. 24. Companies: ITV
  25. 25. People: “BP communications”
  26. 26. People: “BP communications”
  27. 27. Agenda Building you profile Developing your network Business intelligence Applications Paying your way
  28. 28. Applications: events
  29. 29. Applications: events
  30. 30. Applications: status updates
  31. 31. Applications: reading list
  32. 32. Applications: blog
  33. 33. Other applications
  34. 34. Advertising
  35. 35. Recruitment
  36. 36. Agenda Building you profile Developing your network Business intelligence Applications Paying your way
  37. 37. <ul><li>Business version of LinkedIn costs $19.95 per month </li></ul><ul><li>Send InMail to people outside your network </li></ul><ul><li>Analytics - see who is looking at your profile </li></ul><ul><li>Improved search </li></ul>Paying your way (or not)
  38. 38. Paying your way
  39. 39. Results depend on visibility settings
  40. 40. Recommended reading Source: Me and My Web Shadow, Antony Mayfield
  41. 41. Thank you Stephen Waddington Stephen.Waddington@speedcommunications.com Tel. +44 20 7842 3201 Mob. +44 7771 851407 www.speedcommunications.com

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