(http://www.trimaxsolutions.com/Blog/tabid/726/entryid/470/Generate-leads-by-optimising-your-LinkedIn-company-page.aspx) - Linked in is the number one professional B2B social media site, which has become a necessity to business’ for much more than the its original function of assisting with employment. Businesses regularly run strong marketing campaigns on LinkedIn, using their company pages to their full advantage.