@treypennington
the power of story
Media140 Conference | Glasgow, Scotland
Photo by geckoam. Used by permission.
why is CarolinaManufacturing storysigni cant?
three-fold human hunger
three-fold human hunger    to be heard        to be understood                   to count
three metaphors
three metaphors    air traffic controller         museum curator               ght promoter
shine the spotlight on others
three key relationships
three key relationships     storyteller to story          storyteller to audience               storyteller to self
“People don’t need more facts…
“People don’t need more facts…          …they need more faith”          (Annette Simmons in The Story Factor)
Annette Simmons and Six Types of Stories
Who I Am  what makes you tick at  a personal level?
Why I Am Here  what’s in this for you?
The Vision Story   how will the future be   better for your hearer?
The Teaching Story   how does this connect   to something they care   about already
Values in Action Story   what hero demonstrated   this value in real life?
I Know What You’re Thinking    what fears do they have    and what are they    hoping to avoid?
Their needs; not yours   meets the audience where   they are and takes them to   where you all need to be
tell your customer’s story     listen, seek to understand,     facilitate and share their     quest for signi cance
the power of story
Bootcamp for Business Wonder Women
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Bootcamp for Business Wonder Women

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Storytelling presentation given at 2 Day Conference Bootcamp for Business Wonder Women in Atlanta, Georgia.

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  • Bootcamp for Business Wonder Women

    1. 1. @treypennington
    2. 2. the power of story
    3. 3. Media140 Conference | Glasgow, Scotland
    4. 4. Photo by geckoam. Used by permission.
    5. 5. why is CarolinaManufacturing storysigni cant?
    6. 6. three-fold human hunger
    7. 7. three-fold human hunger to be heard to be understood to count
    8. 8. three metaphors
    9. 9. three metaphors air traffic controller museum curator ght promoter
    10. 10. shine the spotlight on others
    11. 11. three key relationships
    12. 12. three key relationships storyteller to story storyteller to audience storyteller to self
    13. 13. “People don’t need more facts…
    14. 14. “People don’t need more facts… …they need more faith” (Annette Simmons in The Story Factor)
    15. 15. Annette Simmons and Six Types of Stories
    16. 16. Who I Am what makes you tick at a personal level?
    17. 17. Why I Am Here what’s in this for you?
    18. 18. The Vision Story how will the future be better for your hearer?
    19. 19. The Teaching Story how does this connect to something they care about already
    20. 20. Values in Action Story what hero demonstrated this value in real life?
    21. 21. I Know What You’re Thinking what fears do they have and what are they hoping to avoid?
    22. 22. Their needs; not yours meets the audience where they are and takes them to where you all need to be
    23. 23. tell your customer’s story listen, seek to understand, facilitate and share their quest for signi cance
    24. 24. the power of story

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