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CORPORATE INTIMACY
A Challenge to Brand Storytellers
WHAT IS A
STORY?
A STORY IS A RELATIONSHIP BETWEEN
STORYTELLER AND AUDIENCE
STORYTELLER
CONTENTAUDIENCE
1
2
3
DILEMMA TRIANGLES
THREE CORE ELEMENTS OF STORYTELLING
CHARACTER IS
REVEALED IN CRISIS
1
2
3
METAPHOR
THREE CORE ELEMENTS OF STORYTELLING
DILEMMA TRIANGLES
1
2
3
THREE CORE ELEMENTS OF STORYTELLING
METAPHOR
DILEMMA TRIANGLES
EMOTIONAL LITERACY
(AUTHENTICITY)
WAVES OF EMOTIONAL TENSION AND RELEASE
WHY INTIMACY?
THE LINE BETWEEN
THE REAL AND
DIGITAL IS BLURRED
AND DEMAND FOR
AUTHENTICITY IS
SKYROCKETING
“FAR AND AWAY THE MOST IMPORTANT”
“Turns out, we’re all reluctant to engage in
behaviours that could negatively influence how
others perceive our competence,...
CREATING
SOMETHING NEW IS
A MYTHIC JOURNEY
WHAT WE NEED TO
SUCCEED:
EMPATHY, WISDOM,
SUPPORT & PERMISSION
1
2
3
BE REAL
GIVE UP CONTROL
BE HONEST
THREE SURE STEPS TO INTIMACY
A STORY IS A RELATIONSHIP BETWEEN
STORYTELLER AND AUDIENCE
STORYTELLER
CONTENTAUDIENCE
YOUR STORY IS THE
PROCESS OF
TELLING YOUR
STORY
THE BRAND STORYTELLER’S CHALLENGE
jordanbower.com
I CAN HELP
Corporate Intimacy: A Challenge to Brand Storytellers
Corporate Intimacy: A Challenge to Brand Storytellers
Corporate Intimacy: A Challenge to Brand Storytellers
Corporate Intimacy: A Challenge to Brand Storytellers
Corporate Intimacy: A Challenge to Brand Storytellers
Corporate Intimacy: A Challenge to Brand Storytellers
Corporate Intimacy: A Challenge to Brand Storytellers
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How can you tell more authentic stories? The answer is to explore the relationship between you, your content and your audience.

From a highly popular talk at the 2016 Social Media Camp, Canada's largest Social Media Event.
Got questions? You can reach me at jordanbower.com

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Corporate Intimacy: A Challenge to Brand Storytellers

  1. 1. CORPORATE INTIMACY A Challenge to Brand Storytellers
  2. 2. WHAT IS A STORY?
  3. 3. A STORY IS A RELATIONSHIP BETWEEN STORYTELLER AND AUDIENCE STORYTELLER CONTENTAUDIENCE
  4. 4. 1 2 3 DILEMMA TRIANGLES THREE CORE ELEMENTS OF STORYTELLING
  5. 5. CHARACTER IS REVEALED IN CRISIS
  6. 6. 1 2 3 METAPHOR THREE CORE ELEMENTS OF STORYTELLING DILEMMA TRIANGLES
  7. 7. 1 2 3 THREE CORE ELEMENTS OF STORYTELLING METAPHOR DILEMMA TRIANGLES EMOTIONAL LITERACY (AUTHENTICITY)
  8. 8. WAVES OF EMOTIONAL TENSION AND RELEASE
  9. 9. WHY INTIMACY?
  10. 10. THE LINE BETWEEN THE REAL AND DIGITAL IS BLURRED
  11. 11. AND DEMAND FOR AUTHENTICITY IS SKYROCKETING
  12. 12. “FAR AND AWAY THE MOST IMPORTANT”
  13. 13. “Turns out, we’re all reluctant to engage in behaviours that could negatively influence how others perceive our competence, awareness, and positivity. -Google People Ops FEELING SAFE TO TAKE RISKS Source: https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/
  14. 14. CREATING SOMETHING NEW IS A MYTHIC JOURNEY
  15. 15. WHAT WE NEED TO SUCCEED: EMPATHY, WISDOM, SUPPORT & PERMISSION
  16. 16. 1 2 3 BE REAL GIVE UP CONTROL BE HONEST THREE SURE STEPS TO INTIMACY
  17. 17. A STORY IS A RELATIONSHIP BETWEEN STORYTELLER AND AUDIENCE STORYTELLER CONTENTAUDIENCE
  18. 18. YOUR STORY IS THE PROCESS OF TELLING YOUR STORY THE BRAND STORYTELLER’S CHALLENGE
  19. 19. jordanbower.com I CAN HELP
  • BudiSusanto41

    Jun. 16, 2019
  • StefanieYao

    May. 9, 2016

How can you tell more authentic stories? The answer is to explore the relationship between you, your content and your audience. From a highly popular talk at the 2016 Social Media Camp, Canada's largest Social Media Event. Got questions? You can reach me at jordanbower.com

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