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How To Produce a Podcast (And Use it to Get More Clients)
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How To Produce a Podcast (And Use it to Get More Clients)

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  • 1. How To Produce A Podcast (And Use It To Get More Clients)
  • 2. Since starting my podcast some 70-plus episodes ago, my business has benefited immensely from the exposure that having a podcast in the iTunes store has offered. Each month the volume of downloads increases significantly, and as a result…
  • 3. Increased traffic to my blog New subscribers to my list
  • 4. More importantly, having a podcast…
  • 5. Gives my readers a way to consume my content while they are on the fly…which I suspect is most often during their commute.
  • 6. I received some helpful tips from my guests (I call them Golden Nuggets, and a lot of very positive feedback from listeners.
  • 7. And, I increased my NETWORK
  • 8. How to Produce A Podcast?
  • 9. How to Produce a Podcast: PODCAST EQUIPMENT
  • 10. Heil PR40 Mic (costs about $300)
  • 11. Heil PR40 Mic (costs about $300) Heil PL-2T Mic boom (costs about $100)
  • 12. Heil PR40 Mic (costs about $300) Heil PL-2T Mic boom (costs about $100) Behringer 1202 Mixing Board (costs about $100)
  • 13. Heil PR40 Mic (costs about $300) Heil PL-2T Mic boom (costs about $100) Behringer 1202 Mixing Board (costs about $100) Roland MP3 Recorder (costs about $200)
  • 14. Heil PR40 Mic (costs about $300) Heil PL-2T Mic boom (costs about $100) Behringer 1202 Mixing Board (costs about $100) Roland MP3 Recorder (costs about $200) Audio Technica Headphones (costs about $50)
  • 15. Heil PR40 Mic (costs about $300) Heil PL-2T Mic boom (costs about $100) Behringer 1202 Mixing Board (costs about $100) Roland MP3 Recorder (costs about $200) Audio Technica Headphones (costs about $50) Plenty of wires to connect it all together (costs about $50)
  • 16. Total cost of Podcast Equipment: $800 Heil PR40 Mic (costs about $300) Heil PL-2T Mic boom (costs about $100) Behringer 1202 Mixing Board (costs about $100) Roland MP3 Recorder (costs about $200) Audio Technica Headphones (costs about $50) Plenty of wires to connect it all together (costs about $50)
  • 17. How to Produce a Podcast :: How To Record a Podcast
  • 18. In addition to the hardware, there are also a few software apps & services that are a part of my production: Levelator used to make my and my caller’s voice the same volume in case I screw it up while recording ID3 Editor to tag the .mp3 file with the right image and name, etc…before uploading to my S3 account) GarageBand (Mac) minimal) to handle post production editing (which is Bluebrry Powerpress WordPress plugin to ensure it’s uploaded to iTunes as well as displayed on my blog Amazon S3 Skype to host the .mp3 files (do NOT try to use your web server) for the calls themselves Call Recorder for Skype as a second method of recording in case my primary method fails (Speaking from experience, nothing is worse than asking a guest to repeat 10 minutes of conversation because your recording failed)
  • 19. How to Produce a Podcast :: Editing in Post Production
  • 20. 1. Done recording 2. Listen to ensure that the levels are equal 3. Range: -12 to -6 db 4. Import the main file into GarageBand
  • 21. How to How to Produce a Produce a Podcast :: Podcast :: How to Connect Your Mixing Board
  • 22. How to Produce a Podcast :: How to Upload a Podcast to
  • 23. If you want more detailed information on this topic, click Trent Dyrsmid
  • 24. For an overview of Lifecycle Marketing including how to automate as much of the process as possible, check out the Digital Marketing Handbook. Visit Bright Ideas http://brightideas.co/