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THE HISTORY OF UNDERWEAR




         BRIEFLY.
IT ALL STARTED BETWEEN (1323 - 1341 BC )




A "Loincloth" was found in King Tut's tomb. The loincloth is in essence
a piece of material, bark-bast, leather or cloth, passed between the legs
covering the genitals. Despite this simpleness of function the loincloth
takes many forms and was used around the world.
THE RENAISSANCE & MIDDLE AGES BROUGHT SOME
      INTERESTING PIECES FOR BOTH MEN AND WOMEN.
                      ( 1350-1450 BC )


                           The Codpiece.




Looser fitting underwear.
                                           And Chastity Belts.
CELEBRITIES, SUPER HEROES & PRESIDENTS




STILL WEAR CODPIECES.
THE INVENTION OF
         THE SPINNING JENNY & THE COTTON JIN




ALLOWED FACTORIES TO MASS PRODUCE UNDERWEAR IN THE MID 18TH
CENTURY. PEOPLE NO LONGER HAD TO MAKE THEIR OWN UNDERWEAR.
           FROM THAT POINT ON EVERYTHING CHANGED.
THE EARLY (1900'S ) SPAWNED COMPETITION AND THE FIRST UNDERWEAR
       COMPANIES LIKE HANES, PEABODY AND JOCKEY WERE BORN.




  THE FIRST UNDERWEAR PRINT AD
        IN THE US RAN IN THE
  SATURDAY EVENING POST IN 1911.
                                                                       THE FIRST PAIR OF BRIEFS WERE SOLD
                                                                         IN CHICAGO BY COOPERS INC.
                                                                              ON JANUARY 19,1935.




                              BY THE END OF THE 1910'S, CHALMERS KNITTING COMPANY SPLIT THE
                                   UNION SUIT INTO UPPER J& LOWER SECTIONS, EFFECTIVELY
                                    INVENTING THE MODERN UNDERSHIRTS AND DRAWER.




Emerging competition and new styles made advertising necessary.
BY THE LATE 19TH, EARLY 20TH CENTURY THE UNDERGARMENT
  INDUSTRY WAS BOOMING AND INNOVATION HAS BEGUN.

FUN FABRICS                          BRIGHT NEW
            LINGERIE
& MATERIALS                            COLORS
    SPECIALTY PRODUCTS
                             4 BILLION DOLLAR
         ABUNDANCE OF
           RETAILERS         A YEAR US MARKET
TRENDY CUTS          VARIETY OF SIZES
      LOUD PATTERNS FASHION
 DIFFERENT                               NECESSITY

PRICE POINT$             EDGY STYLES
IN THE 70'S, 80'S & 90'S IS WHEN UNDERWEAR AS FASHION MATURED AND
ADVERTISERS FORGOT ABOUT COMFORT AND DURABILITY AND FOCUSED ON
                                  SEX APPEAL.
THIS WAS ALSO THE TIME LINGERIE WAS INTRODUCED.




Lingerie is a term for fashionable and possibly alluring undergarments. The term in the
French language applies to all undergarments for either gender. In English it is applied
specifically to those undergarments designed to be visually appealing or erotic.
IN THE LATE 90'S INTO THE NEW MILLENNIUM THE UNDERWEAR MARKET
ALSO VENTURED GREEN USING ALL NATURAL AND ORGANIC MATERIALS.


                               SOY




               BAMBOO
                                                       ALPACA

                                          CORN




   ORGANIC COTTON
IN LATE 2010-2011BRIEFLY MADE UNDERWEAR MORE




 CONVENIENT      COMPACT      COMFORTABLE
"A FRESH PAIR, ANYWHERE"!

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History Of Underwear, Briefly

  • 1. THE HISTORY OF UNDERWEAR BRIEFLY.
  • 2. IT ALL STARTED BETWEEN (1323 - 1341 BC ) A "Loincloth" was found in King Tut's tomb. The loincloth is in essence a piece of material, bark-bast, leather or cloth, passed between the legs covering the genitals. Despite this simpleness of function the loincloth takes many forms and was used around the world.
  • 3. THE RENAISSANCE & MIDDLE AGES BROUGHT SOME INTERESTING PIECES FOR BOTH MEN AND WOMEN. ( 1350-1450 BC ) The Codpiece. Looser fitting underwear. And Chastity Belts.
  • 4. CELEBRITIES, SUPER HEROES & PRESIDENTS STILL WEAR CODPIECES.
  • 5. THE INVENTION OF THE SPINNING JENNY & THE COTTON JIN ALLOWED FACTORIES TO MASS PRODUCE UNDERWEAR IN THE MID 18TH CENTURY. PEOPLE NO LONGER HAD TO MAKE THEIR OWN UNDERWEAR. FROM THAT POINT ON EVERYTHING CHANGED.
  • 6. THE EARLY (1900'S ) SPAWNED COMPETITION AND THE FIRST UNDERWEAR COMPANIES LIKE HANES, PEABODY AND JOCKEY WERE BORN. THE FIRST UNDERWEAR PRINT AD IN THE US RAN IN THE SATURDAY EVENING POST IN 1911. THE FIRST PAIR OF BRIEFS WERE SOLD IN CHICAGO BY COOPERS INC. ON JANUARY 19,1935. BY THE END OF THE 1910'S, CHALMERS KNITTING COMPANY SPLIT THE UNION SUIT INTO UPPER J& LOWER SECTIONS, EFFECTIVELY INVENTING THE MODERN UNDERSHIRTS AND DRAWER. Emerging competition and new styles made advertising necessary.
  • 7. BY THE LATE 19TH, EARLY 20TH CENTURY THE UNDERGARMENT INDUSTRY WAS BOOMING AND INNOVATION HAS BEGUN. FUN FABRICS BRIGHT NEW LINGERIE & MATERIALS COLORS SPECIALTY PRODUCTS 4 BILLION DOLLAR ABUNDANCE OF RETAILERS A YEAR US MARKET TRENDY CUTS VARIETY OF SIZES LOUD PATTERNS FASHION DIFFERENT NECESSITY PRICE POINT$ EDGY STYLES
  • 8. IN THE 70'S, 80'S & 90'S IS WHEN UNDERWEAR AS FASHION MATURED AND ADVERTISERS FORGOT ABOUT COMFORT AND DURABILITY AND FOCUSED ON SEX APPEAL.
  • 9. THIS WAS ALSO THE TIME LINGERIE WAS INTRODUCED. Lingerie is a term for fashionable and possibly alluring undergarments. The term in the French language applies to all undergarments for either gender. In English it is applied specifically to those undergarments designed to be visually appealing or erotic.
  • 10. IN THE LATE 90'S INTO THE NEW MILLENNIUM THE UNDERWEAR MARKET ALSO VENTURED GREEN USING ALL NATURAL AND ORGANIC MATERIALS. SOY BAMBOO ALPACA CORN ORGANIC COTTON
  • 11. IN LATE 2010-2011BRIEFLY MADE UNDERWEAR MORE CONVENIENT COMPACT COMFORTABLE
  • 12. "A FRESH PAIR, ANYWHERE"!