My talk from the recent Design of Understanding 2014 conference. Heavy on visuals and talking, so no guarantees that it will make sense as a standalone.

1. The design of
understanding 2014

2. From pot-smoking loon
to ubiquity
!
The story of "narrative"
Tony Quinlan
Chief Storyteller
Narrate
e: tony@narrate.co.uk

4. Phase 1: Hundreds of years...

7. They do what?!?

9. Employee engagement.

10. Employee engagement.

11. Customer engagement.

12. Customer engagement.

13. Phase 2: 1990s-2000s. The
management story...

14. Over-engineered in a quest
for the perfect story.

15. And the CEO...

16. Opportunists and well-meaning amateurs
alongside experts and consultants

17. Opportunists and well-meaning amateurs
alongside experts and consultants

18. The effect was unilluminating

19. The effect was unilluminating

20. Phase 3: 2005-onwards.
Scientific underpinnings

21. Understanding the world from
another's perspective
!15

22. Sifting through the grounds of
everyday life

23. Sifting through the grounds of
everyday life

24. Nurturing, evolving, not
engineering
!17

25. Amplifying the moments of light
!18

26. Always looking beyond what we're
looking for
!19

27. Always looking beyond what we're
looking for
!19

28. Tony Quinlan
Chief Storyteller
e: tony@narrate.co.uk
m: +44 (0) 7946 094 069
!20