Putting the public in the
                picture

                       Tony Quinlan
                      Chief Storyte...
Tuesday, 13 October
An experiment




Tuesday, 13 October
What is the speed
                           limit?




Tuesday, 13 October
National Speed Limits (mph) - UK
             Vehicle type           Built up areas       Open areas          Open areas  ...
Tuesday, 13 October
Gary Klein, “Sources of Power”

Tuesday, 13 October
Cynefin domains




                                        © Dave Snowden

Tuesday, 13 October
Cynefin domains




                                   simple
                                    Sense
                  ...
Cynefin domains

                                 complicated
                                     Sense
                 ...
Cynefin domains

                                 complicated
                                     Sense
                 ...
Cynefin domains

                  complex        complicated
                    Probe            Sense
                 ...
Tuesday, 13 October
"Every person's map of the world is as unique as their
    thumbprint. There are no two people alike. No two people
    wh...
Some basic principles

• The interesting bits are often the exceptions
      – But if the exceptions are all the public ar...
Local legends




Tuesday, 13 October
Local legends




Tuesday, 13 October
Local legends




Tuesday, 13 October
Local legends




Tuesday, 13 October
Local legends




Tuesday, 13 October
Local legends




Tuesday, 13 October
Myth and metaphor




Tuesday, 13 October
Myth and metaphor




Tuesday, 13 October
Myth and metaphor




Tuesday, 13 October
Myth and metaphor




Tuesday, 13 October
Myth and metaphor




Tuesday, 13 October
Myth and metaphor




Tuesday, 13 October
Being understood

• Mind your language
      – Don’t educate them about your language, just use theirs
• Illuminate the co...
Changing the landscape

• Beliefs are not beaten by facts
• Changing myths can take a long time
      – Demonstrate real c...
Internal responses




Tuesday, 13 October
PILOT OFFICER




Tuesday, 13 October
•                           Tony Quinlan
•                         Chief Storyteller
•                      e: tony@narrat...
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001 Putting Public In The Picture

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Presentation from Standards for England annual conference 2009 at Birmingham ICC - covering communications for Standards committees

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001 Putting Public In The Picture

  1. 1. Putting the public in the picture Tony Quinlan Chief Storyteller Narrate Tuesday, 13 October
  2. 2. Tuesday, 13 October
  3. 3. An experiment Tuesday, 13 October
  4. 4. What is the speed limit? Tuesday, 13 October
  5. 5. National Speed Limits (mph) - UK Vehicle type Built up areas Open areas Open areas Motorways single carriageways dual carriageways Cars 30 60 70 70 Cars towing caravans or trailers 30 50 60 60 Buses and Coaches 30 50 60 70 Goods vehicles - under 7.5 tonnes loaded 30 50 60 70 Goods vehicles - over 7.5 tonnes loaded 30 40 50 60 Tuesday, 13 October
  6. 6. Tuesday, 13 October
  7. 7. Gary Klein, “Sources of Power” Tuesday, 13 October
  8. 8. Cynefin domains © Dave Snowden Tuesday, 13 October
  9. 9. Cynefin domains simple Sense Categorise Respond © Dave Snowden Tuesday, 13 October
  10. 10. Cynefin domains complicated Sense Analyse Respond simple Sense Categorise Respond © Dave Snowden Tuesday, 13 October
  11. 11. Cynefin domains complicated Sense Analyse Respond chaos simple Act Sense Sense Categorise Respond Respond © Dave Snowden Tuesday, 13 October
  12. 12. Cynefin domains complex complicated Probe Sense Sense Analyse Respond Respond chaos simple Act Sense Sense Categorise Respond Respond © Dave Snowden Tuesday, 13 October
  13. 13. Tuesday, 13 October
  14. 14. "Every person's map of the world is as unique as their thumbprint. There are no two people alike. No two people who understand the same sentence the same way... So in dealing with people, you try not to fit them to your concept of what they should be.“ Milton Erickson Tuesday, 13 October
  15. 15. Some basic principles • The interesting bits are often the exceptions – But if the exceptions are all the public are seeing… • Abstractions do not work as communication • It’s about what you tolerate, as well as what you will not – But even more about what you extol • A decision is not a communication Tuesday, 13 October
  16. 16. Local legends Tuesday, 13 October
  17. 17. Local legends Tuesday, 13 October
  18. 18. Local legends Tuesday, 13 October
  19. 19. Local legends Tuesday, 13 October
  20. 20. Local legends Tuesday, 13 October
  21. 21. Local legends Tuesday, 13 October
  22. 22. Myth and metaphor Tuesday, 13 October
  23. 23. Myth and metaphor Tuesday, 13 October
  24. 24. Myth and metaphor Tuesday, 13 October
  25. 25. Myth and metaphor Tuesday, 13 October
  26. 26. Myth and metaphor Tuesday, 13 October
  27. 27. Myth and metaphor Tuesday, 13 October
  28. 28. Being understood • Mind your language – Don’t educate them about your language, just use theirs • Illuminate the context – Speak about details, not broad brushstrokes • Assume as little as possible – A big change for you may not register on their world Tuesday, 13 October
  29. 29. Changing the landscape • Beliefs are not beaten by facts • Changing myths can take a long time – Demonstrate real change – You need radically-different behaviour • Some tools may be out of your reach Tuesday, 13 October
  30. 30. Internal responses Tuesday, 13 October
  31. 31. PILOT OFFICER Tuesday, 13 October
  32. 32. • Tony Quinlan • Chief Storyteller • e: tony@narrate.co.uk • m: +44 (0) 7946 094 069 • www.thenarrateblog.com Tuesday, 13 October

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