Manitowoc Foodservice Asia Pacific - Part 1 / 3 • FHA 2016
Toolbox Design provided a through-the-line exhibition booth service for a world renowned Foodservice company. The project is inclusive of conceptualisation, design, planning, construction as well as building awareness for & around the booth. This was done by pre-event collaterals, informative displays & an interactive lead generation game. The structure depicted the essence of the brand effectively, provided product information & helped drive customer engagement. Booth 3B2-01 was one of the most well designed areas at the Hall 3 of the Singapore Expo. To drive awareness about the booth, E-Invites were sent out to prospective visitors. Special Invitations were given to VIPs. A Microsite was also setup to organise the reservation & pre-registration for the activities at the booth. Beyond the usual areas that can be found in an exhibition booth, we have also created an interactive lead generation area, the Pronto Puzzle Challenge. It is a race against-the-clock challenging puzzle game wherein the fastest player at the end of the exhibition gets to win the new product featured in the booth.
