Social Media Scheduling Workshop

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This session explores the theory and practice
sourcing, selecting and scheduling
content updates in social media

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  • Social Media Scheduling Workshop

    1. 1. Social Media Scheduling for Better Business An interactive workshop by Inner Ear
    2. 2. Social Media Scheduling
    3. 3. Social Media Scheduling
    4. 4. Social Media Scheduling This session will explore
    5. 5. Social Media Scheduling This session will explore theory and practice
    6. 6. Social Media Scheduling This session will explore theory and practice sourcing, selecting and scheduling
    7. 7. Social Media Scheduling This session will explore theory and practice sourcing, selecting and scheduling content updates in social media
    8. 8. Social Media Scheduling
    9. 9. Social Media Scheduling• Post updates in social media:
    10. 10. Social Media Scheduling• Post updates in social media: ‣ Define your objectives
    11. 11. Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you
    12. 12. Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format
    13. 13. Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts
    14. 14. Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts ‣ Choose your subject matter
    15. 15. Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts ‣ Choose your subject matter ‣ Collate your content
    16. 16. Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts ‣ Choose your subject matter ‣ Collate your content ‣ Describe with meta data
    17. 17. Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts ‣ Choose your subject matter ‣ Collate your content ‣ Describe with meta data ‣ Schedule and publish
    18. 18. Social Media Scheduling• Post updates in social media: ‣ Define your objectives ‣ Select the right services for you ‣ Create your scheduling format ‣ Plan the media types for your posts ‣ Choose your subject matter ‣ Collate your content ‣ Describe with meta data ‣ Schedule and publish ‣ Measure and modify
    19. 19. Inner Ear
    20. 20. Inner Ear• Creative content communications
    21. 21. Inner Ear• Creative content communications ‣ Digital media production (create content)
    22. 22. Inner Ear• Creative content communications ‣ Digital media production (create content) ‣ Social media engagement (communicate content)
    23. 23. Inner Ear• Creative content communications ‣ Digital media production (create content) ‣ Social media engagement (communicate content) ‣ Training and consultancy
    24. 24. Inner Ear
    25. 25. Inner Ear• Produce audio, video, text (blog) and image content
    26. 26. Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution of blogs, podcasts, videos and live streams
    27. 27. Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution of blogs, podcasts, videos and live streams• Seed content through social media
    28. 28. Inner Ear• Produce audio, video, text (blog) and image content• Setup, manage and advise on publication and distribution of blogs, podcasts, videos and live streams• Seed content through social media• Consult on campaign planning, strategy, operations and tactics
    29. 29. Inner Ear
    30. 30. Inner Ear• Extensive content management experience
    31. 31. Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com)
    32. 32. Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001
    33. 33. Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001 ‣ UK’s longest running independent internet radio station
    34. 34. Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001 ‣ UK’s longest running independent internet radio station ‣ Credibility with music and media
    35. 35. Inner Ear• Extensive content management experience ‣ Radio Magnetic (www.radiomagnetic.com) ‣ Began online broadcast in March 2001 ‣ UK’s longest running independent internet radio station ‣ Credibility with music and media ‣ “Shop window” proof of concept
    36. 36. Before we begin
    37. 37. Before we beginExercise: if you don’t already have one,
    38. 38. Before we beginExercise: if you don’t already have one,setup a Google Account so you can useservices like Docs, Calendar and Reader
    39. 39. Before we beginExercise: if you don’t already have one,setup a Google Account so you can useservices like Docs, Calendar and Reader
    40. 40. Define your objectives
    41. 41. Define your objectives• Why do you want to post updates in social media?
    42. 42. Define your objectives• Why do you want to post updates in social media? ‣ Amplify your brand online
    43. 43. Define your objectives• Why do you want to post updates in social media? ‣ Amplify your brand online ‣ Reach a new audience
    44. 44. Define your objectives• Why do you want to post updates in social media? ‣ Amplify your brand online ‣ Reach a new audience ‣ Find prospects
    45. 45. Define your objectives• Why do you want to post updates in social media? ‣ Amplify your brand online ‣ Reach a new audience ‣ Find prospects ‣ Establish yourself as a voice of authority
    46. 46. Define your objectives
    47. 47. Define your objectives• Poll: which objectives suit you best?
    48. 48. Define your objectives• Poll: which objectives suit you best? ‣ Amplify your brand online
    49. 49. Define your objectives• Poll: which objectives suit you best? ‣ Amplify your brand online ‣ Reach a new audience
    50. 50. Define your objectives• Poll: which objectives suit you best? ‣ Amplify your brand online ‣ Reach a new audience ‣ Find prospects
    51. 51. Define your objectives• Poll: which objectives suit you best? ‣ Amplify your brand online ‣ Reach a new audience ‣ Find prospects ‣ Establish yourself as a voice of authority
    52. 52. Select the right services
    53. 53. Select the right services• Poll: which of these services do you use?
    54. 54. Select the right services• Poll: which of these services do you use? ‣ A blogging tool (Wordpress, Posterous, Tumblr, etc.)
    55. 55. Select the right services• Poll: which of these services do you use? ‣ A blogging tool (Wordpress, Posterous, Tumblr, etc.) ‣ Facebook
    56. 56. Select the right services• Poll: which of these services do you use? ‣ A blogging tool (Wordpress, Posterous, Tumblr, etc.) ‣ Facebook ‣ Twitter
    57. 57. Select the right services• Poll: which of these services do you use? ‣ A blogging tool (Wordpress, Posterous, Tumblr, etc.) ‣ Facebook ‣ Twitter ‣ LinkedIn
    58. 58. Select the right services
    59. 59. Select the right services• We define three groups of social media services:
    60. 60. Select the right services• We define three groups of social media services: ‣ Networks (connect with others)
    61. 61. Select the right services• We define three groups of social media services: ‣ Networks (connect with others)
    62. 62. Select the right services• We define three groups of social media services: ‣ Networks (connect with others) ‣ Platforms (host content)
    63. 63. Select the right services• We define three groups of social media services: ‣ Networks (connect with others) ‣ Platforms (host content)
    64. 64. Select the right services• We define three groups of social media services: ‣ Networks (connect with others) ‣ Platforms (host content) ‣ Tools (be productive)
    65. 65. Select the right services• We define three groups of social media services: ‣ Networks (connect with others) ‣ Platforms (host content) ‣ Tools (be productive)
    66. 66. Select the right services• We define three groups of social media services: ‣ Networks (connect with others) ‣ Platforms (host content) ‣ Tools (be productive)• Definitions at www.innerear.co.uk/glossary
    67. 67. Select the right services
    68. 68. Select the right services• We’re going to search for blogs
    69. 69. Select the right services• We’re going to search for blogs
    70. 70. Select the right services• We’re going to search for blogs• Embed content from platforms
    71. 71. Select the right services• We’re going to search for blogs• Embed content from platforms
    72. 72. Select the right services• We’re going to search for blogs• Embed content from platforms• Schedule publication on networks
    73. 73. Select the right services• We’re going to search for blogs• Embed content from platforms• Schedule publication on networks
    74. 74. Select the right services• We’re going to search for blogs• Embed content from platforms• Schedule publication on networks• Using readily available online tools
    75. 75. Select the right services• We’re going to search for blogs• Embed content from platforms• Schedule publication on networks• Using readily available online tools
    76. 76. Link services together
    77. 77. Link services together• You can link services together to autopost
    78. 78. Link services together• You can link services together to autopost
    79. 79. Link services together• You can link services together to autopost• Used with scheduled post updates...
    80. 80. Link services together• You can link services together to autopost• Used with scheduled post updates...
    81. 81. Link services together• You can link services together to autopost• Used with scheduled post updates...• ... autoposting saves time
    82. 82. Link services together• You can link services together to autopost• Used with scheduled post updates...• ... autoposting saves time
    83. 83. Link services together• You can link services together to autopost• Used with scheduled post updates...• ... autoposting saves time• But remember to check for responses often in networks and platforms
    84. 84. Link services together• You can link services together to autopost• Used with scheduled post updates...• ... autoposting saves time• But remember to check for responses often in networks and platforms
    85. 85. Link services together
    86. 86. Link services together• Good connecting services include: ‣ Twitterfeed ‣ Ping.FM ‣ Posterous ‣ Tumblr• Which you use depends on what service is best for you
    87. 87. Link services together
    88. 88. Link services togetherDemo: here’s how Inner Ear uses linking services
    89. 89. Link services togetherDemo: here’s how Inner Ear uses linking services
    90. 90. Link services togetherDemo: here’s how Inner Ear uses linking services
    91. 91. Link services togetherDemo: here’s how Inner Ear uses linking services
    92. 92. Link services togetherDemo: here’s how Inner Ear uses linking services
    93. 93. Link services togetherDemo: here’s how Inner Ear uses linking services
    94. 94. Link services togetherDemo: here’s how Inner Ear uses linking services
    95. 95. Link services togetherDemo: here’s how Inner Ear uses linking services
    96. 96. Link services togetherDemo: here’s how Inner Ear uses linking services
    97. 97. Link services togetherDemo: here’s how Inner Ear uses linking services
    98. 98. Link services togetherDemo: here’s how Inner Ear uses linking services
    99. 99. Link services togetherDemo: here’s how Inner Ear uses linking services
    100. 100. Link services togetherDemo: here’s how Inner Ear uses linking services
    101. 101. Link services togetherDemo: here’s how Inner Ear uses linking services
    102. 102. Link services togetherDemo: here’s how Inner Ear uses linking services
    103. 103. Link services together
    104. 104. Link services togetherWhat are these services and why do we use them?
    105. 105. Link services togetherWhat are these services and why do we use them?
    106. 106. Link services togetherWhat are these services and why do we use them? Networks
    107. 107. Link services togetherWhat are these services and why do we use them? Networks
    108. 108. Link services togetherWhat are these services and why do we use them? Networks Blogging
    109. 109. Link services togetherWhat are these services and why do we use them? Networks Blogging
    110. 110. Link services togetherWhat are these services and why do we use them? Networks Blogging Scheduling
    111. 111. Link services together
    112. 112. Link services togetherWhat are these services and why do we use them?
    113. 113. Link services together
    114. 114. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    115. 115. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    116. 116. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    117. 117. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    118. 118. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    119. 119. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    120. 120. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    121. 121. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    122. 122. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    123. 123. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    124. 124. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    125. 125. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    126. 126. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    127. 127. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    128. 128. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    129. 129. Link services togetherDemo: here’s how Radio Magnetic uses linking services
    130. 130. Create your scheduling format
    131. 131. Create your scheduling format How you define your schedule...
    132. 132. Create your scheduling format How you define your schedule... ... is personal to you
    133. 133. Create your scheduling format How you define your schedule... ... is personal to you Using Google Calendar...
    134. 134. Create your scheduling format How you define your schedule... ... is personal to you Using Google Calendar... ... we’re going to create a format
    135. 135. Create your scheduling format How you define your schedule... ... is personal to you Using Google Calendar... ... we’re going to create a format for a typical week
    136. 136. Create your scheduling format
    137. 137. Create your scheduling format Consider the following variables:
    138. 138. Create your scheduling format Consider the following variables: Day
    139. 139. Create your scheduling format Consider the following variables: Day
    140. 140. Create your scheduling format Consider the following variables: Day Time
    141. 141. Create your scheduling format Consider the following variables: Day Time
    142. 142. Create your scheduling format Consider the following variables: Day Time Service
    143. 143. Create your scheduling format Consider the following variables: Day Time Service
    144. 144. Create your scheduling format Consider the following variables: Day Time Service Media
    145. 145. Create your scheduling format Consider the following variables: Day Time Service Media
    146. 146. Create your scheduling format Consider the following variables: Day Time Service Media Subject
    147. 147. Create your scheduling format Consider the following variables: Day Time Service Media Subject
    148. 148. Create your scheduling format Consider the following variables: Day Time Service Media Subject Meta
    149. 149. Create your scheduling format Consider the following variables: Day Time Service Media Subject Meta
    150. 150. Create your scheduling format
    151. 151. Create your scheduling format Demo: using Google Calendar to schedule
    152. 152. Create your scheduling format Demo: using Google Calendar to schedule
    153. 153. Create your scheduling format
    154. 154. Create your scheduling format Exercise: use Google Docs to create your template
    155. 155. Create your scheduling format Exercise: use Google Docs to create your template
    156. 156. Plan post media types
    157. 157. Plan post media typesPosts can be extracts from or links to any type of media
    158. 158. Plan post media typesPosts can be extracts from or links to any type of media Audio
    159. 159. Plan post media typesPosts can be extracts from or links to any type of media Audio
    160. 160. Plan post media typesPosts can be extracts from or links to any type of media Audio Video
    161. 161. Plan post media typesPosts can be extracts from or links to any type of media Audio Video
    162. 162. Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text
    163. 163. Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text
    164. 164. Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text Image
    165. 165. Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text Image
    166. 166. Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text Image Interactive
    167. 167. Plan post media typesPosts can be extracts from or links to any type of media Audio Video Text Image Interactive
    168. 168. Plan post media types• Poll: what type of media content do you consume most of? ‣ Audio (podcasts, speech or music) ‣ Video (web videos, clips from broadcast) ‣ Text (blogs, articles, tweets, etc.) ‣ Image (photos, graphics, etc.) ‣ Interactive (polls, surveys, games, etc.)
    169. 169. Plan post media types
    170. 170. Plan post media types Consider what media type...
    171. 171. Plan post media types Consider what media type... ... works best for your audience
    172. 172. Plan post media types Consider what media type... ... works best for your audience
    173. 173. Choose content and subject
    174. 174. Choose content and subjectBefore you start collating the content you want to post...
    175. 175. Choose content and subjectBefore you start collating the content you want to post... ... you should decide on the content type
    176. 176. Choose content and subjectBefore you start collating the content you want to post... ... you should decide on the content type and subject matter
    177. 177. Choose content and subject
    178. 178. Choose content and subject• Content type could be:
    179. 179. Choose content and subject• Content type could be: ‣ News
    180. 180. Choose content and subject• Content type could be: ‣ News ‣ Research
    181. 181. Choose content and subject• Content type could be: ‣ News ‣ Research ‣ Information
    182. 182. Choose content and subject• Content type could be: ‣ News ‣ Research ‣ Information ‣ Events listings
    183. 183. Choose content and subject• Content type could be: ‣ News ‣ Research ‣ Information ‣ Events listings ‣ How-to guides
    184. 184. Choose content and subject
    185. 185. Choose content and subject• Subject matter could include:
    186. 186. Choose content and subject• Subject matter could include: ‣ Arts
    187. 187. Choose content and subject• Subject matter could include: ‣ Arts ‣ Business
    188. 188. Choose content and subject• Subject matter could include: ‣ Arts ‣ Business ‣ Culture
    189. 189. Choose content and subject• Subject matter could include: ‣ Arts ‣ Business ‣ Culture ‣ Music
    190. 190. Choose content and subject• Subject matter could include: ‣ Arts ‣ Business ‣ Culture ‣ Music ‣ Technology
    191. 191. Choose content and subject
    192. 192. Choose content and subject Question: what content type and
    193. 193. Choose content and subject Question: what content type and subject matter is your audience interested in?
    194. 194. Choose content and subject Question: what content type and subject matter is your audience interested in?(For example: how-to guides, research, tips, Q&A, etc.)
    195. 195. Choose content and subject
    196. 196. Choose content and subject Question: if you’re not sure
    197. 197. Choose content and subject Question: if you’re not sure what your audience wants,
    198. 198. Choose content and subject Question: if you’re not sure what your audience wants, how can you find out?
    199. 199. Collate your content
    200. 200. Collate your content Content is a vital in the social web,
    201. 201. Collate your content Content is a vital in the social web, as it gets people talking
    202. 202. Collate your content Content is a vital in the social web, as it gets people talking you need some to post
    203. 203. Collate your content Content is a vital in the social web, as it gets people talking you need some to postas tweets, Facebook or LinkedIn updates, etc.
    204. 204. Collate your content Content is a vital in the social web, as it gets people talking you need some to postas tweets, Facebook or LinkedIn updates, etc.
    205. 205. Collate your content
    206. 206. Collate your contentQuestion: where can you find content online?
    207. 207. Collate your contentQuestion: where can you find content online?
    208. 208. Collate your content• Poll: which platforms do you use to find content? ‣ YouTube (video) ‣ Audioboo (audio) ‣ Slideshare (presentations) ‣ Issuu (documents) ‣ Other (if so, what?)
    209. 209. Collate your content
    210. 210. Collate your content Demo: subscribe to RSS feeds
    211. 211. Collate your content Demo: subscribe to RSS feeds (from blogs and other sources)
    212. 212. Collate your content Demo: subscribe to RSS feeds (from blogs and other sources) using Google Reader
    213. 213. Collate your content Demo: subscribe to RSS feeds (from blogs and other sources) using Google Reader
    214. 214. Collate your content
    215. 215. Collate your contentExercise: find media from platforms
    216. 216. Collate your content Exercise: find media from platformsto fit your content type and subject matter.
    217. 217. Collate your content Exercise: find media from platforms to fit your content type and subject matter.Once you’ve found the media, take note of the source
    218. 218. Collate your content Exercise: find media from platforms to fit your content type and subject matter.Once you’ve found the media, take note of the source and if there’s an RSS feed, subscribe to it
    219. 219. Setup your scheduling tools
    220. 220. Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr
    221. 221. Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr
    222. 222. Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr
    223. 223. Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr
    224. 224. Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr
    225. 225. Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
    226. 226. Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
    227. 227. Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
    228. 228. Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
    229. 229. Setup your scheduling toolsDemo: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
    230. 230. Setup your scheduling tools
    231. 231. Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr
    232. 232. Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr
    233. 233. Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr
    234. 234. Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr
    235. 235. Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr
    236. 236. Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
    237. 237. Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
    238. 238. Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
    239. 239. Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
    240. 240. Setup your scheduling toolsExercise: register accounts with CoTweet and Tumblr then link them to Twitter and Facebook
    241. 241. Working with metadata
    242. 242. Working with metadata Social media content includes
    243. 243. Working with metadata Social media content includesTweets
    244. 244. Working with metadata Social media content includesTweets
    245. 245. Working with metadata Social media content includesTweets Comments
    246. 246. Working with metadata Social media content includesTweets Comments
    247. 247. Working with metadata Social media content includesTweets Comments Updates
    248. 248. Working with metadata Social media content includesTweets Comments Updates
    249. 249. Working with metadata Social media content includesTweets Comments UpdatesVideos
    250. 250. Working with metadata Social media content includesTweets Comments UpdatesVideos
    251. 251. Working with metadata Social media content includesTweets Comments UpdatesVideos Podcasts
    252. 252. Working with metadata Social media content includesTweets Comments UpdatesVideos Podcasts
    253. 253. Working with metadata Social media content includesTweets Comments UpdatesVideos Podcasts Photos
    254. 254. Working with metadata Social media content includesTweets Comments UpdatesVideos Podcasts Photos
    255. 255. Working with metadata
    256. 256. Working with metadataSocial media content has three core elements of web 2.0:
    257. 257. Working with metadataSocial media content has three core elements of web 2.0: RSS (really simple syndication: feeds, streams, etc.)
    258. 258. Working with metadataSocial media content has three core elements of web 2.0: RSS (really simple syndication: feeds, streams, etc.) Embeddable media (video and audio players, etc.)
    259. 259. Working with metadataSocial media content has three core elements of web 2.0: RSS (really simple syndication: feeds, streams, etc.) Embeddable media (video and audio players, etc.) Tags (user defined, non-hierarchical taxonomy system)
    260. 260. Working with metadata
    261. 261. Working with metadata• Meta data describes content and helps users find it
    262. 262. Working with metadata• Meta data describes content and helps users find it• Core element of SEO, metadata includes
    263. 263. Working with metadata• Meta data describes content and helps users find it• Core element of SEO, metadata includes ‣ Title (snappy, catchy, provocative)
    264. 264. Working with metadata• Meta data describes content and helps users find it• Core element of SEO, metadata includes ‣ Title (snappy, catchy, provocative) ‣ Description (concise, informative, engaging, helpful)
    265. 265. Working with metadata• Meta data describes content and helps users find it• Core element of SEO, metadata includes ‣ Title (snappy, catchy, provocative) ‣ Description (concise, informative, engaging, helpful) ‣ Tags (include branded, specific and generic)
    266. 266. Working with metadata• Meta data describes content and helps users find it• Core element of SEO, metadata includes ‣ Title (snappy, catchy, provocative) ‣ Description (concise, informative, engaging, helpful) ‣ Tags (include branded, specific and generic) ‣ Links (to source and/or your blog or website)
    267. 267. Schedule for publication
    268. 268. Schedule for publication• Take content from the list you have collated
    269. 269. Schedule for publication• Take content from the list you have collated• Include your own creations and curated content
    270. 270. Schedule for publication• Take content from the list you have collated• Include your own creations and curated content• Refer to your schedule format
    271. 271. Schedule for publication• Take content from the list you have collated• Include your own creations and curated content• Refer to your schedule format• Sort content into media types and subject matter
    272. 272. Schedule for publication• Take content from the list you have collated• Include your own creations and curated content• Refer to your schedule format• Sort content into media types and subject matter• Include metadata when composing updates and scheduling for publication
    273. 273. Schedule for publication• Take content from the list you have collated• Include your own creations and curated content• Refer to your schedule format• Sort content into media types and subject matter• Include metadata when composing updates and scheduling for publication
    274. 274. Schedule for publication
    275. 275. Schedule for publication• Use the right tool to publish to your services, for example:
    276. 276. Schedule for publication• Use the right tool to publish to your services, for example: ‣ Twitter: CoTweet, HootSuite or Tweet Deck
    277. 277. Schedule for publication• Use the right tool to publish to your services, for example: ‣ Twitter: CoTweet, HootSuite or Tweet Deck ‣ LinkedIn: Tweet Deck, Posterous
    278. 278. Schedule for publication• Use the right tool to publish to your services, for example: ‣ Twitter: CoTweet, HootSuite or Tweet Deck ‣ LinkedIn: Tweet Deck, Posterous ‣ Facebook: Tumblr, Posterous
    279. 279. Schedule for publication
    280. 280. Schedule for publication• Set time and date of publication according to your schedule format calendar
    281. 281. Schedule for publication• Set time and date of publication according to your schedule format calendar• Schedule for future publication as per your settings
    282. 282. Schedule for publication• Set time and date of publication according to your schedule format calendar• Schedule for future publication as per your settings• Remember to check for responses
    283. 283. Schedule for publication
    284. 284. Schedule for publication Demo: scheduling tweets with CoTweet
    285. 285. Schedule for publication Demo: scheduling tweets with CoTweet
    286. 286. Schedule for publication Demo: scheduling tweets with CoTweet
    287. 287. Schedule for publication Demo: scheduling tweets with CoTweet
    288. 288. Schedule for publication Demo: scheduling tweets with CoTweet Remembering our format, types and data
    289. 289. Schedule for publication
    290. 290. Schedule for publication Exercise: schedule tweets with CoTweet
    291. 291. Schedule for publication Exercise: schedule tweets with CoTweet
    292. 292. Schedule for publication Exercise: schedule tweets with CoTweet
    293. 293. Schedule for publication Exercise: schedule tweets with CoTweet
    294. 294. Schedule for publication Exercise: schedule tweets with CoTweet Working from your format, types and data
    295. 295. Schedule for publication
    296. 296. Schedule for publication Demo: scheduling updates with Tumblr
    297. 297. Schedule for publication Demo: scheduling updates with Tumblr
    298. 298. Schedule for publication Demo: scheduling updates with Tumblr
    299. 299. Schedule for publication Demo: scheduling updates with Tumblr
    300. 300. Schedule for publication Demo: scheduling updates with Tumblr Remembering our format, types and data
    301. 301. Schedule for publication
    302. 302. Schedule for publication Exercise: schedule updates with Tumblr
    303. 303. Schedule for publication Exercise: schedule updates with Tumblr
    304. 304. Schedule for publication Exercise: schedule updates with Tumblr
    305. 305. Schedule for publication Exercise: schedule updates with Tumblr
    306. 306. Schedule for publication Exercise: schedule updates with Tumblr Working from your format, types and data
    307. 307. Measure and Modify
    308. 308. Measure and Modify• You can measure the results of your scheduled social media updates
    309. 309. Measure and Modify• You can measure the results of your scheduled social media updates• Keep a note of:
    310. 310. Measure and Modify• You can measure the results of your scheduled social media updates• Keep a note of: ‣ LinkedIn group members and connections
    311. 311. Measure and Modify• You can measure the results of your scheduled social media updates• Keep a note of: ‣ LinkedIn group members and connections ‣ Twitter followers, retweets and mentions
    312. 312. Measure and Modify• You can measure the results of your scheduled social media updates• Keep a note of: ‣ LinkedIn group members and connections ‣ Twitter followers, retweets and mentions ‣ Facebook fans
    313. 313. Measure and Modify
    314. 314. Measure and Modify• Use tools like:
    315. 315. Measure and Modify• Use tools like: ‣ Facebook Insights
    316. 316. Measure and Modify• Use tools like: ‣ Facebook Insights ‣ TweetReach
    317. 317. Measure and Modify• Use tools like: ‣ Facebook Insights ‣ TweetReach ‣ Social Mention
    318. 318. Measure and Modify• Use tools like: ‣ Facebook Insights ‣ TweetReach ‣ Social Mention• Experiment with what you post and when, modify and track changes
    319. 319. Measure and Modify• Use tools like: ‣ Facebook Insights ‣ TweetReach ‣ Social Mention• Experiment with what you post and when, modify and track changes
    320. 320. Reference and resources• http://www.delicious.com/innerear• http://www.slideshare.net/innerear• http://www.issuu.com/innerear• http://www.vimeo.com/innereartv• http://www.facebook.com/innerearuk• LinkedIn: Creative Content Communications• Twitter: @innerearuk
    321. 321. Contact• Inner Ear Ltd.• 16 Argyle Court, 1103 Argyle Street, G3 8ND• 0141 226 8808• www.innerear.co.uk ‣ dougal@innerear.co.uk ‣ andy@innerear.co.uk ‣ anny@innerear.co.uk

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