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Halloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights

Halloween is upon us. This Friday over 160 million people will celebrate by dressing up, giving out candy, attending parties, and covering porches in spooky decorations.

We've been listened to Halloween social media buzz using Radian6 social listening data over the past 30 days, and created this deck with key Halloween trends this year.

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Halloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights

  1. 1. Halloween 2014 Social Analysis Powered by Social Studio Social Mentions Over Time Top Buzz Words by Mentions Top Costumes by Social Mentions Top Costumes by Google Search Top Tweets
  2. 2. Social Mentions Over Time October 1, 2014 – October 23, 2014 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 Total Posts 830k
  3. 3. Top Buzz Words by Mentions
  4. 4. Top Costumes by Social Mentions 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 Couple's Costume Witch Princess Pirate Ghost Zombie Vampire Skeleton Frozen Costumes Police Officer Minion Batman The Avengers Mermaid Superhero Minnie Mouse Superman Ninja Turtles Spiderman Tinkerbell Other (6 more) Total Social Posts
  5. 5. Top Costumes by Google Search
  6. 6. Top Tweets
  7. 7. Top Tweets
  8. 8. Data Sources Social data was pulled from Social Studio from the Salesforce Marketing Cloud. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Google search data comes from Google Trends.

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