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Making Hashtags Talk

ixigo.com
ixigo.com
ixigo.comManager - Content Marketing at ixigo.com

Social media nomenclatures (hashtags) have become tools for marketers. Here's how ixigo leveraged the use of hashtags to push its content on social and create awareness around the brand.

Making Hashtags Talk

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Making Hashtags
Talk
Introduction
#Too #many #hashtags
#are #always #annoying.
However, if used well,
they can be a great
social media tool.
#ixigo and #hashtags
ixigo uses hashtags to:
● expand content reach
● amplify brand ixigo
● target the right audience
#ixigo and #hashtags
How ixigo is using hashtags to engage
across platforms :
● Use of trending hashtags which
relate to our business and
product.
● Engages with fans/followers who
are using niche hashtags:
retweets, comment share their
hashtagged posts/tweets.
● Use of descriptive branded/non-
branded hashtags while posting
some content.
#ixigo and #hashtags
Help users find content
with hashtags!
Ex: #MothersDay,
#horoscope, #Haridwar
etc.
ixigo’s social media campaigns and the
use of #hashtags
ixigo’s three campaigns/activities which created a lot of buzz around ixigo
and demonstrated the use of hashtags in the best possible way are:
➢ #rewind2o13withixigo - On Facebook + web
➢ #gomobilewithixigo - On Twitter
➢ #ColoursOnTheGo - On Instagram
Ad

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Making Hashtags Talk

  • 2. Introduction #Too #many #hashtags #are #always #annoying. However, if used well, they can be a great social media tool.
  • 3. #ixigo and #hashtags ixigo uses hashtags to: ● expand content reach ● amplify brand ixigo ● target the right audience
  • 4. #ixigo and #hashtags How ixigo is using hashtags to engage across platforms : ● Use of trending hashtags which relate to our business and product. ● Engages with fans/followers who are using niche hashtags: retweets, comment share their hashtagged posts/tweets. ● Use of descriptive branded/non- branded hashtags while posting some content.
  • 5. #ixigo and #hashtags Help users find content with hashtags! Ex: #MothersDay, #horoscope, #Haridwar etc.
  • 6. ixigo’s social media campaigns and the use of #hashtags ixigo’s three campaigns/activities which created a lot of buzz around ixigo and demonstrated the use of hashtags in the best possible way are: ➢ #rewind2o13withixigo - On Facebook + web ➢ #gomobilewithixigo - On Twitter ➢ #ColoursOnTheGo - On Instagram
  • 7. #rewind2013withixigo Execution: ➢ Intereting one liner teasers were created to generate curiosity. ➢ Launched on 6th January. ➢ Hashtag for social channels - #rewind2013withixigo ➢ Lasted for a week. ➢ Everyday the eaderboard was updated based on the review score. ➢ Daily and grand winners were announcced after a week of enthusiastic engagement.
  • 9. #rewind2013withixigo - leaderboard contest teaser creative Contest leaderboard creative
  • 10. #rewind2013withixigo - result Number of people who participated 44 Total number of reviews 325 Total number of pictures 654 Number of places added 17 Increase in twitter followers 51
  • 11. #gomobilewithixigo Execution: ● Contest marathon around ixigo’s 4 key mobile apps. ● Users to download the apps and answer questions based on the use cases of respective apps. ● Q&A session on Twitter with ixigo’s CTO.
  • 12. #gomobilewithixigo - engagement Engagement: Showcased the apps which aim at easing the lives of the travellers. Engaged Tech Savvy users Appraising users with mobile security concerns.
  • 13. #gomobilewithixigo - results ➢ Number 1 trending in India in 1 hour ➢ Over 216 participants, resulting in over 238 app downloads. ➢ 1800 + Tweets
  • 14. Colours on the go - Instagram contest Celebrating the beautiful festival of colours, Holi, and the love of photography. 4 day contest - 'colours on the go', on instagram, Mandates - Share pictures of all colourful places around. Tag @ixigodotcom and use #holi #ixigo as hashtags.
  • 15. Colors on the go - Engagement Colorful participation for 'Colors on the go'! Shared contest entries (clicks) on Instagram/FB and Twitter to encourage more people to get inspired and participate.
  • 16. Colors on the go - Results Increase in Followers on Instagram 87 Photos of ixigo (tagged by others) 162 Use of ixigo hashtag. #ixigo 154
  • 17. Conclusion With these hashtag campaigns and the regularly used hashtag strategies, ixigo is able to achieve a lot in terms of: ➢ Audience reach and creating brand awareness ➢ catching real-time trending topics ➢ expanding the reach of its content updates ➢ helping users find ixigo’s content on social. It is definitely a unique content marketing tool.