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Focus Company Summary 2011
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Focus Company Summary 2011



Focus Company Summary

Focus Company Summary



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Focus Company Summary 2011 Focus Company Summary 2011 Presentation Transcript

  • Get to know more of Asia with us.
  • About Us
    Company Facts
    Focus Company Co., Ltd. is a professional full service market research company based in Seoul, Korea. We provide accurate market data through latest technology and useful insight into Korea and Asia to growing global businesses domestically and around the world through our years of experience. Ever since establishment in 2001, Focus Company has continually done over 350 research projects per year to clients in major industries. At Focus we don’t just deliver raw data, we provide insight and strategies to go with the raw data to ensure our Client’s success.
    Established: October, 2001
    Employees: 72 (as of April, 2011)
    Turnover: 7,000,000USD
    Head Office: Seoul, Korea
    Regional Office: Busan, Korea
    Proud Member of
  • About Us
    Our top priority at Focus Company is to provide our clients with accurate data and information. Our quality control process is to involve senior researchers to examine every step, every result, and every one involved to make sure we deliver the most accurate information to our clients.
    We do not rush, but we systemize every process so that our researches flow fluidly. Our teams of experts are continually trained on the importance of co-ordination and co-operation to minimize procedural errors. Also we utilize the latest IT solutions to make sure that we deliver quality results with efficiency and speed.
    Utilizing our past experience of 10 years in the market we create options and provide new insight on top of reliable data. We provide quality consulting and create educational training programs for our clients and have a support system to assist them through out the whole process.
  • About Us
    Focus Company is based in Seoul, Korea but we have coverage of Asia Pacific through our reliable partners. Our network partners are in China, Japan, India, Taiwan, Singapore, Thailand, Vietnam, Indonesia, and Malaysia and our strength lies in FMCG, IT, Communications, Financial.
    Asia Pacific Coverage
  • Our Services
    Marketing Research
    • New Product’s Market Potential, and Demand Forecasting Study
    • Consumer Behavior and Attitude & Usage Study
    • Market Segmentation, Targeting, and Positioning (STP) Study
    • Marketing Activity and Business Performance Measurement Study(Product Power/Price Competitiveness/Distribution/Advertisement Effect
    • Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study
    • New Product Needs and Customer Value Study
    • Brand Power and Brand Equity Measurement Study
    • Price and Distribution Study
    • Customer Recommendation/Customer Value/User Experience Study
    There are 2 types of Market Research Companies...
    • Companies who provides just data
    • Company who provides “Insight and Strategic Solutions” as well as raw data.
    FOCUS Company has always looked past simple data and all of us at Focus are trained to think like problem solvers rather than simple statisticians.
    Public OpinionSurvey
    • Public Opinion and Social Opinion Study
    • Field survey and Research on actual conditions in each Business Sector
    • Research demand and performancefor policy making
  • Past Projects
    Market Performance Research
    New Product Development Research
    • Evaluation and comparison on reference books for middle/high schools
    • Research on baby food price competitiveness strategy
    • Make-uppackage testing
    • Research on advertisement effect for online open market business
    • Research on stationery distribution status and distribution strategy
    • U&A and New Product demand research on a ballpoint pen
    • New town product development research
    • Lab productsresearch targeting on dentists (Germany)
    • New wireless Internet business model development research
    • Strategy research for releasing ‘well-being’/healthy snacks
    Forecasting Demand Research
    Customer Satisfaction Survey
    • Demand research on attending in 2012exhibition in overseas
    • Demand forecasting and computer application research about New PC2TV Business
    • DTV demand forecasting and research on its main cause of error spread
    • Demand research on 2010 F1 GP - Initial Survey
    • Korea Service Quality Index (KS-SQI) Research
    • Customer satisfaction research on public institutions
    • Satisfaction research on the Ministry of Knowledge Economy affiliated organizations
    • Customer Satisfaction research on security from the National Police Agency
    • Monitoring research on JDC authorized duty-free shops service
    Market Strategy Research
    • SMEs’ globalization tactics and failures after the 97’ financial crisis.
    • Vietnam’s mobile communication market segmentation study
    • U.S. ‘H’ mobile communicationrepositioning research strategy
    • ‘Engine Oil’target setting research
    Brand Management Research
    • Lingerie brand BPI survey and repositioning research
    • Apt. complex move-in brand/product/service awareness research
    • Stock company brand awareness research
    • Research for positioning hospital brand identity
    Customer Value /User Experience Research
    • CEM (Customer Experience Management) agency development research
    • UX (User Experience) project
  • Major Clients
  • Facilities
    FOCUS company has 2 FGI rooms fully equipped with high end audio and video systems. The FGI rooms are equipped with real-time broadcasting capabilities making it possible for international clients to view the interviews either at the office or home. Also a monitoring(mirror) rooms are attached to all FGI rooms for clients to view the interviews or group sessions in detail.
    Seating capacity: 10 ~15 (FGI Room)
    Supporting equipment: Live internet broadcasting system, beam projector, audio/video recording system
    CATI Facility
    Mirror Rooms
    FGI Rooms
    Seating capacity: 8 ~12 (FGI Room)
    Supporting equipment: Wifi internet, Simultaneous translation system
    Seating capacity: 60 (FGI Room)
    Supporting equipment: Wifi internet, In-house Monitoring System
  • Online Panel
    Independent PanelOperation
    Web Survey System
    Maintaining panels according to hierarchical subdivision’s (gender, age, areaetc) quota sampling
    Survey Response
    ▶ON-LINE Questionnaire
    ▶Research Portal Solution
    Organised Questionnaire– Off-line
  • Key People
    IT Solution/Import Export Department
    Choi, Jeong Sook
    Kyung-Soon, Choi
    • 34 years of experience in IT Solution business area
    • Strategic Team Manager: Samsung Electronics
    - IT Business Team Leader- Samsung LCD, Laser Printing, Hard Drive Business
    • Manager: Digital Equipment Corporation Korea - Storage Business/Broadband Business
    • CEO:Yoonik CNC Co., Ltd.
    • Techincal Advisor: SAMT
    • 28 years of market research experience
    • Representative Consultant and Moderator
    • Awarded the Minister of Communication and Information Prize in 2005
    • Manager Consumer & Social Research Division: AC Nielson
    • Deputy Director of Marketing Division: Nara Communications Inc.
    • Current - Vice-chairman: Asia-Pacific Marketing Forum
    • Current – Chairperson: Korea Venture Business Women’s Association
    Academic Background
    Academic Background
    • Graduated Sogang University, Marketing MBA
    • Graduated Ewha Womans University, Sociology
    • Seoul University
    - Electronic Engineering
  • Key People
    Research Department
    Senior Director
    Hyun, Goon Taek
    Kang, Youn Mo
    Yim, Hyun Chul
    • 20 years of research experience
    • Team Manager: JoongAng Research
    • Senior Researcher : DongSuh Research
    • Current (2008~2011)
    - Lectures at the Korea Productivity CenterPR Research Application Strategy
    Market Research on New Product Development
    • 15 years of market research experience
    • Strategic Director: JoongAng Research
    • Senior Researcher: Research Korea
    • Director : Nuri-telecom
    • Manager: DaeHong Comm.
    • Manager: Nara Comm. .
    • Manager: Gumgang Comm.
    • Deputy-Manager: DongBang Comm.
    Academic Background
    Academic Background
    Academic Background
    • GangWon University
    - Master of International Business
    • ChungAng University
    - Master of Mass Communication and Journalism
    • Dongguk University
    - Qualitative Market Research
    • YonSei University
    - Bachelor of Sociology
    • YonSei University
    - Master s Advertising and PR
    • SoGang University
    - Master of Business Administration at
  • Offering Core Business
    Improvementsto achieve
    3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488 E-Mail: frc@frc.co.kr, Website: www.focuscompany.co.kr