SlideShare a Scribd company logo
1 of 12
Get to know more of Asia with us.
About Us Company Facts Focus Company Co., Ltd. is a professional full service market research company based in Seoul, Korea. We provide accurate market data through latest technology and useful insight into Korea and Asia to growing global businesses domestically and around the world through our years of experience. Ever since establishment in 2001, Focus Company has continually done over 350 research projects per year to clients in major industries. At Focus we don’t just deliver raw data, we provide insight and strategies to go with the raw data to ensure our Client’s success. Established: October, 2001 Employees: 72 (as of April, 2011) Turnover: 7,000,000USD  Head Office: Seoul, Korea Regional Office: Busan, Korea Proud Member of
About Us Reliable Our top priority at Focus Company is to provide our clients with accurate data and information. Our quality control process is to involve senior researchers to examine every step, every result, and every one involved to make sure we deliver the most accurate information to our clients. Fast We do not rush, but we systemize every process so that our researches flow fluidly. Our teams of experts are continually trained on the importance of co-ordination and co-operation to minimize procedural errors.  Also we utilize the latest  IT solutions to make sure that we deliver quality results with efficiency and speed. Insightful Utilizing our past experience of 10 years in the market  we create options and provide new insight on top of reliable data. We provide quality consulting and create educational training programs for our clients and have a support system to assist them through out the whole process.
About Us Focus Company is based in Seoul, Korea but we have coverage of  Asia Pacific through our reliable partners. Our network partners are in China, Japan, India, Taiwan, Singapore, Thailand, Vietnam, Indonesia, and Malaysia and our strength lies in FMCG, IT, Communications, Financial. Asia Pacific Coverage Korea Japan China India Taiwan Thailand Vietnam Malaysia Singapore
Our Services Marketing Research ,[object Object]
Consumer Behavior and Attitude & Usage Study
Market Segmentation, Targeting, and Positioning (STP) Study
Marketing Activity and Business Performance Measurement Study(Product Power/Price Competitiveness/Distribution/Advertisement Effect
Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study
New Product Needs and Customer Value Study
Brand Power and Brand Equity Measurement Study
Price and Distribution Study

More Related Content

What's hot

Acquity Group Overview 2011
Acquity Group Overview 2011Acquity Group Overview 2011
Acquity Group Overview 2011
cnuguid
 
Customer experience measurement in the utilities industry – closing the loop
Customer experience measurement in the utilities industry – closing the loopCustomer experience measurement in the utilities industry – closing the loop
Customer experience measurement in the utilities industry – closing the loop
Course5i
 

What's hot (20)

Digital business transformation- IT Strategy
Digital business transformation- IT StrategyDigital business transformation- IT Strategy
Digital business transformation- IT Strategy
 
Acquity Group Overview 2011
Acquity Group Overview 2011Acquity Group Overview 2011
Acquity Group Overview 2011
 
Accenture & Headstart - Diversity Hiring Proposition
Accenture & Headstart - Diversity Hiring PropositionAccenture & Headstart - Diversity Hiring Proposition
Accenture & Headstart - Diversity Hiring Proposition
 
Modernize Core Technology to Accelerate Digital Transformation
Modernize Core Technology to Accelerate Digital TransformationModernize Core Technology to Accelerate Digital Transformation
Modernize Core Technology to Accelerate Digital Transformation
 
IT Consulting Services
IT Consulting ServicesIT Consulting Services
IT Consulting Services
 
Digital Strategy Framework 101
Digital Strategy Framework 101Digital Strategy Framework 101
Digital Strategy Framework 101
 
Digital Enterprise, Mastering digital transformation
 Digital Enterprise, Mastering digital transformation   Digital Enterprise, Mastering digital transformation
Digital Enterprise, Mastering digital transformation
 
The Digital Divide in Utilities; the growing gap between customers and Utilities
The Digital Divide in Utilities; the growing gap between customers and UtilitiesThe Digital Divide in Utilities; the growing gap between customers and Utilities
The Digital Divide in Utilities; the growing gap between customers and Utilities
 
B2B Webinar: Creating Your Digital Roadmap. Why Now?
B2B Webinar: Creating Your Digital Roadmap. Why Now?B2B Webinar: Creating Your Digital Roadmap. Why Now?
B2B Webinar: Creating Your Digital Roadmap. Why Now?
 
Account Based Marketing
Account Based MarketingAccount Based Marketing
Account Based Marketing
 
Web Marketing & Strategy Audit: What, Why & How?
Web Marketing & Strategy Audit: What, Why & How? Web Marketing & Strategy Audit: What, Why & How?
Web Marketing & Strategy Audit: What, Why & How?
 
Customer experience measurement in the utilities industry – closing the loop
Customer experience measurement in the utilities industry – closing the loopCustomer experience measurement in the utilities industry – closing the loop
Customer experience measurement in the utilities industry – closing the loop
 
Digital Transformation - What it Means & Why it Matters
Digital Transformation - What it Means & Why it MattersDigital Transformation - What it Means & Why it Matters
Digital Transformation - What it Means & Why it Matters
 
Enhancing Desirability: Five Considerations for Winning Digital Initiatives
Enhancing Desirability: Five Considerations for Winning Digital InitiativesEnhancing Desirability: Five Considerations for Winning Digital Initiatives
Enhancing Desirability: Five Considerations for Winning Digital Initiatives
 
Digital confluence framework jan 2014
Digital confluence framework jan 2014Digital confluence framework jan 2014
Digital confluence framework jan 2014
 
4 vs consulting & trainings business plan
4 vs consulting & trainings   business plan4 vs consulting & trainings   business plan
4 vs consulting & trainings business plan
 
Wtw insur tech-briefing-q12017
Wtw insur tech-briefing-q12017Wtw insur tech-briefing-q12017
Wtw insur tech-briefing-q12017
 
Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...
Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...
Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...
 
The Critical Role of Audience Intelligence with Eric Enge and Rand Fishkin
The Critical Role of Audience Intelligence with Eric Enge and Rand FishkinThe Critical Role of Audience Intelligence with Eric Enge and Rand Fishkin
The Critical Role of Audience Intelligence with Eric Enge and Rand Fishkin
 
How to Automate Clinical, Safety, and Business Processes with Innovative Tech...
How to Automate Clinical, Safety, and Business Processes with Innovative Tech...How to Automate Clinical, Safety, and Business Processes with Innovative Tech...
How to Automate Clinical, Safety, and Business Processes with Innovative Tech...
 

Similar to Focus Company Summary 2011

Epinion Vietnam - Corporate Credential
Epinion Vietnam - Corporate CredentialEpinion Vietnam - Corporate Credential
Epinion Vietnam - Corporate Credential
Phuc Nguyen Huu
 
Voice of the Customer (VOC) Research
Voice of the Customer (VOC) ResearchVoice of the Customer (VOC) Research
Voice of the Customer (VOC) Research
QuestionPro
 
Market Pulse Profile 2009
Market Pulse Profile 2009Market Pulse Profile 2009
Market Pulse Profile 2009
ejazhoda
 
Market Pulse Profile 2009
Market Pulse Profile 2009Market Pulse Profile 2009
Market Pulse Profile 2009
guest48328
 
Marketpulseprofile2009 090319022709 Phpapp02 (1)
Marketpulseprofile2009 090319022709 Phpapp02 (1)Marketpulseprofile2009 090319022709 Phpapp02 (1)
Marketpulseprofile2009 090319022709 Phpapp02 (1)
moontoxic
 
Quali camp research & marketing pvt ltd Company credential
Quali camp research & marketing pvt ltd Company credential Quali camp research & marketing pvt ltd Company credential
Quali camp research & marketing pvt ltd Company credential
jamil khan
 
Market Pulse Profile 2009
Market Pulse Profile 2009Market Pulse Profile 2009
Market Pulse Profile 2009
PrabalSarkar
 

Similar to Focus Company Summary 2011 (20)

2011 Focus Company Summary Inc.
2011 Focus Company Summary Inc.2011 Focus Company Summary Inc.
2011 Focus Company Summary Inc.
 
Mp Telecom Research Practice 2009
Mp Telecom Research Practice 2009Mp Telecom Research Practice 2009
Mp Telecom Research Practice 2009
 
Epinion Vietnam - Corporate Credential
Epinion Vietnam - Corporate CredentialEpinion Vietnam - Corporate Credential
Epinion Vietnam - Corporate Credential
 
Axis Group Company Credential
Axis Group Company CredentialAxis Group Company Credential
Axis Group Company Credential
 
CI Research Credentials 2020
CI Research Credentials 2020CI Research Credentials 2020
CI Research Credentials 2020
 
Credentials Imrb International
Credentials Imrb InternationalCredentials Imrb International
Credentials Imrb International
 
Voice pick Research - Product Information
Voice pick Research - Product InformationVoice pick Research - Product Information
Voice pick Research - Product Information
 
ePanel China data collection
ePanel China data collectionePanel China data collection
ePanel China data collection
 
CI Research credentials
CI Research credentialsCI Research credentials
CI Research credentials
 
ARP profile market research
ARP profile market researchARP profile market research
ARP profile market research
 
Voice of the Customer (VOC) Research
Voice of the Customer (VOC) ResearchVoice of the Customer (VOC) Research
Voice of the Customer (VOC) Research
 
Rainbow Research
Rainbow ResearchRainbow Research
Rainbow Research
 
Market Pulse Profile 2009
Market Pulse Profile 2009Market Pulse Profile 2009
Market Pulse Profile 2009
 
Market Pulse Profile 2009
Market Pulse Profile 2009Market Pulse Profile 2009
Market Pulse Profile 2009
 
Marketpulseprofile2009 090319022709 Phpapp02 (1)
Marketpulseprofile2009 090319022709 Phpapp02 (1)Marketpulseprofile2009 090319022709 Phpapp02 (1)
Marketpulseprofile2009 090319022709 Phpapp02 (1)
 
Marketing communication plan for Oneplus
Marketing communication plan for OneplusMarketing communication plan for Oneplus
Marketing communication plan for Oneplus
 
Market LINKS
Market LINKS Market LINKS
Market LINKS
 
Quali camp research & marketing pvt ltd Company credential
Quali camp research & marketing pvt ltd Company credential Quali camp research & marketing pvt ltd Company credential
Quali camp research & marketing pvt ltd Company credential
 
Pathway to Market Insights
Pathway to Market InsightsPathway to Market Insights
Pathway to Market Insights
 
Market Pulse Profile 2009
Market Pulse Profile 2009Market Pulse Profile 2009
Market Pulse Profile 2009
 

Focus Company Summary 2011

  • 1. Get to know more of Asia with us.
  • 2. About Us Company Facts Focus Company Co., Ltd. is a professional full service market research company based in Seoul, Korea. We provide accurate market data through latest technology and useful insight into Korea and Asia to growing global businesses domestically and around the world through our years of experience. Ever since establishment in 2001, Focus Company has continually done over 350 research projects per year to clients in major industries. At Focus we don’t just deliver raw data, we provide insight and strategies to go with the raw data to ensure our Client’s success. Established: October, 2001 Employees: 72 (as of April, 2011) Turnover: 7,000,000USD Head Office: Seoul, Korea Regional Office: Busan, Korea Proud Member of
  • 3. About Us Reliable Our top priority at Focus Company is to provide our clients with accurate data and information. Our quality control process is to involve senior researchers to examine every step, every result, and every one involved to make sure we deliver the most accurate information to our clients. Fast We do not rush, but we systemize every process so that our researches flow fluidly. Our teams of experts are continually trained on the importance of co-ordination and co-operation to minimize procedural errors. Also we utilize the latest IT solutions to make sure that we deliver quality results with efficiency and speed. Insightful Utilizing our past experience of 10 years in the market we create options and provide new insight on top of reliable data. We provide quality consulting and create educational training programs for our clients and have a support system to assist them through out the whole process.
  • 4. About Us Focus Company is based in Seoul, Korea but we have coverage of Asia Pacific through our reliable partners. Our network partners are in China, Japan, India, Taiwan, Singapore, Thailand, Vietnam, Indonesia, and Malaysia and our strength lies in FMCG, IT, Communications, Financial. Asia Pacific Coverage Korea Japan China India Taiwan Thailand Vietnam Malaysia Singapore
  • 5.
  • 6. Consumer Behavior and Attitude & Usage Study
  • 7. Market Segmentation, Targeting, and Positioning (STP) Study
  • 8. Marketing Activity and Business Performance Measurement Study(Product Power/Price Competitiveness/Distribution/Advertisement Effect
  • 9. Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study
  • 10. New Product Needs and Customer Value Study
  • 11. Brand Power and Brand Equity Measurement Study
  • 13.
  • 14. Field survey and Research on actual conditions in each Business Sector
  • 15.
  • 16. Research on baby food price competitiveness strategy
  • 18. Research on advertisement effect for online open market business
  • 19. Research on stationery distribution status and distribution strategy
  • 20. U&A and New Product demand research on a ballpoint pen
  • 21. New town product development research
  • 22. Lab productsresearch targeting on dentists (Germany)
  • 23. New wireless Internet business model development research
  • 24.
  • 25. Demand forecasting and computer application research about New PC2TV Business
  • 26. DTV demand forecasting and research on its main cause of error spread
  • 27. Demand research on 2010 F1 GP - Initial Survey
  • 28. Korea Service Quality Index (KS-SQI) Research
  • 29. Customer satisfaction research on public institutions
  • 30. Satisfaction research on the Ministry of Knowledge Economy affiliated organizations
  • 31. Customer Satisfaction research on security from the National Police Agency
  • 32.
  • 33. Vietnam’s mobile communication market segmentation study
  • 34. U.S. ‘H’ mobile communicationrepositioning research strategy
  • 35.
  • 36. Apt. complex move-in brand/product/service awareness research
  • 37. Stock company brand awareness research
  • 38.
  • 39.
  • 40. Facilities FOCUS company has 2 FGI rooms fully equipped with high end audio and video systems. The FGI rooms are equipped with real-time broadcasting capabilities making it possible for international clients to view the interviews either at the office or home. Also a monitoring(mirror) rooms are attached to all FGI rooms for clients to view the interviews or group sessions in detail. Seating capacity: 10 ~15 (FGI Room) Supporting equipment: Live internet broadcasting system, beam projector, audio/video recording system CATI Facility Mirror Rooms FGI Rooms Seating capacity: 8 ~12 (FGI Room) Supporting equipment: Wifi internet, Simultaneous translation system Seating capacity: 60 (FGI Room) Supporting equipment: Wifi internet, In-house Monitoring System
  • 41. Online Panel Independent PanelOperation Web Survey System Maintaining panels according to hierarchical subdivision’s (gender, age, areaetc) quota sampling Survey Response ▶www.mypanel.co.kr ▶ON-LINE Questionnaire ▶Research Portal Solution Organised Questionnaire– Off-line On-lineQuestionnaire
  • 42.
  • 43.
  • 46. 28 years of market research experience
  • 48. Awarded the Minister of Communication and Information Prize in 2005
  • 49. Manager Consumer & Social Research Division: AC Nielson
  • 50. Deputy Director of Marketing Division: Nara Communications Inc.
  • 51. Current - Vice-chairman: Asia-Pacific Marketing Forum
  • 52.
  • 53. Graduated Ewha Womans University, Sociology
  • 54. Seoul University - Electronic Engineering
  • 55.
  • 57. Senior Researcher : DongSuh Research
  • 58.
  • 65.
  • 66. Offering Core Business Improvementsto achieve maximumPerformance 3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488 E-Mail: frc@frc.co.kr, Website: www.focuscompany.co.kr