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8GOLDEN RULES OF
CONSULTATIVE
SELLING
KNOW EVERYTHING
ABOUT YOUR PRODUCTSRule #1
HAVE A CLEAR ROADMAP OF
YOUR SALES PROCESS
Rule #2
ASK
QUESTIONS TO
UNCOVER
PROBLEMS
Rule #3
DON’T UNDERESTIMATE YOUR
CUSTOMER’S KNOWLEDGE
Rule #4
DON’T MAKE ASSUMPTIONSRule #5
I’ve heard this
before.
Same problem…
Same solution…
DON’T MAKE THINGS UP
Rule #6
Once upon a time…
DON’T JUST LIST FEATURES,
INSTEAD SHARE SOLUTIONS.
Rule #7
FOCUS ON THE BENEFITS
Demonstrate value &
The key to
CONSULTATIVE SELLING
is to
Rule #8
INSTEAD OF VIEWING PROSPECTS
AS TRANSACTIONAL CUSTOMERS
YOU SELL TO ONCE,
VIEW THEM AS
PARTNERS IN A
LONG-TERM
SELLING
RELATIONSHIP.
TOM ABBOTT
FOUNDER OF SOCO SALES TRAINING
“
”
SEND NOW!
GET THIS FREE BOOKLET &
START SELLING!
CONTACT US
@socoselling
socosalestraining
prosper@socoselling.com
www.socoselling.com
+65 6644-5294
8 Golden Rules of Consultative Selling by Tom Abbott, Soco Selling

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8 Golden Rules of Consultative Selling by Tom Abbott, Soco Selling