Keep your cell phone out and ready to use.LIVE DEMOS COMING UP
Copyright 2010-2011 Taylor Made Small Biz Inc.
Welcome and announcement Carla Dowell – Executive Director    About TiE    Charter members, Board members, volunteers  ...
Patrice Barber  President - Taylor Made SmallBiz  Founder - TMS Mobile Marketing Business owner over 18 years - Founded 6...
TiE Rockies - Vic Ahmed – President                   CEO of Business genetics                 Innovation Pavilion – Plug ...
2012 Colorado Companies to Watch Sponsors   Presenting Sponsor   Platinum Sponsors   Gold SponsorOctober 2011            w...
RVC - Kirk Ryder and                        Peter Adams                       Verizon – Chris Beach                       ...
What we will cover1:30- 1:45 The B2B Mobile and Internet Playbook1:45PM - 2:15 Panel # 1 - Is the Internet Dead? Going Mob...
Break outs – Pick yours nowRoom   2:30- 3:15                                  3:30- 4:15       Topic and Speaker          ...
The B2B Mobile and Internet Playbook Are you ready?  Your B2B Mobile Playbook strategy session  Merging Internet and Mobi...
Merging Internet and Mobile Marketing      Copyright 2010-2011 Taylor Made Small Biz Inc.
B2B key stats 56% of executives cite mobile as their primary business    tool   59% of execs prefer to make business pur...
Your Mobile Strategy Mobile Strategy is Now a B2B Marketers Must Have    Facts: 57% of execs notice mobile ads, 56%click...
Your Mobile Strategy Take Advantage of the Exploding App Market   Facts: 53% of execs download/use sponsored apps   Rec...
Your Mobile Strategy Social is Imperative to a Mobile B2B Strategy    Facts: 1/2 of executives who post to Twitter prefe...
Your Internet Strategy Mix Text & Video   59% of executives agree that if both text and video are available on the    sa...
Your Internet          Strategy Match Message To Medium   Facts: When visiting business-related websites, execs seek:   ...
Is The Internet Dead?    Going Mobile In 2012 –A primer for ramping up yourmobile marketing and wireless          technolo...
Mclk – Get out your phones to play                            Send a text message to: 29671                        In the ...
Speakers – Panel 1   Kim Dushinski –     President Mobile Marketing Profits     Founder IMMBN   Jason Stout –Mobile Practi...
Andrea Vahl – Entrepreneur, Community Manager  for Social Media ExaminerShawn Li – Sales Manager at Branded Business AppsL...
What we will coverThe B2B Mobile and Internet Playbook1:45PM - 2:15 Panel # 1 - Is the Internet Dead? Going mobile in 2012...
Break outs – Pick yours nowRoom    2:30- 3:15                                   3:30- 4:15        Topic and Speaker       ...
Is The Internet Dead?   The "Trillion Dollar" QuestionHow Will You Make Money With Mobile        Copyright 2010-2011 Taylo...
Is The Internet Dead?                      Get our your phones to play                           Send a text message to: 2...
Panel 2 – Speakers – 4:30Kim Dushinski            Chris Beach                             Liz CokerNicole Skoggs          ...
How Are Media and Technology         Converging? Whats Next in your business?       Copyright 2010-2011 Taylor Made Small ...
What most of us do now for leads          1- Hand out your card                                                 2- Get the...
The formula forOnline and Mobile Marketing success  Traffic + conversion + follow up =          Copyright 2010-2011 Taylor...
A Future of Unprecedented Connectivity  80% of execs under 40 access work-related emails from  mobile devices as opposed ...
Your automated follow upCopyright 2010-2011 Taylor Made Small Biz Inc.
Recap of why Mobile NOW1.   High Growth - Mobile is growing exponentially which means     more prospects daily2.   Multi C...
Next steps#1 – Sip and Savor NetworkingJoins the speakers for informal questions#2 – TOMORROW - Outline your top 3-5 actio...
Get out your phones to play – last time!Conference Evaluation1. On a scale from 1-5, how would you rate the quality   of p...
B2B Mobile Marketing Play Book Have you scheduled your strategy session? Our team has times set aside starting next week  ...
Copyright 2010-2011 Taylor Made Small Biz Inc.
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Mobile & internet

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Mobile & internet

  1. 1. Keep your cell phone out and ready to use.LIVE DEMOS COMING UP
  2. 2. Copyright 2010-2011 Taylor Made Small Biz Inc.
  3. 3. Welcome and announcement Carla Dowell – Executive Director  About TiE  Charter members, Board members, volunteers  Upcoming TiE events  Connecting with our community Copyright 2010-2012 Taylor Made Small Biz Inc.
  4. 4. Patrice Barber President - Taylor Made SmallBiz Founder - TMS Mobile Marketing Business owner over 18 years - Founded 6 companies; 2 with $1 million+ revenue Online & Mobile Marketing , Operations, IT Systems Development Speaker , Strategist, Author for Online & Mobile Business Development Clients: 550+ small business owners & 35 Fortune 500 leadership teams Non- profits : 30+ Colorado non profits ;board of directors for over 8 non profits Charter member International Mobile Marketing Business Network Copyright 2010-2012 Taylor Made Small Biz Inc.
  5. 5. TiE Rockies - Vic Ahmed – President CEO of Business genetics Innovation Pavilion – Plug and Play CUPI - Kirstin Ginnity – Program Director COIN - Kelly Quann ShubMe – Steve Briggs MClk - Rebecca Woulfe – Send a text message to: 29671 In the body of the message type: start TIE Colorado Companies to Watch - Julia Hill- NicholsCopyright 2010-2012 Taylor Made Small Biz Inc.
  6. 6. 2012 Colorado Companies to Watch Sponsors Presenting Sponsor Platinum Sponsors Gold SponsorOctober 2011 www.colorado.companiestowatch.org 6
  7. 7. RVC - Kirk Ryder and Peter Adams Verizon – Chris Beach CXO - Molly Wendell & Jay Allen IOBI - Ryan Eisenbart Upsync - Gary Galusha MoMoCo - Jason StoutCopyright 2010-2012 Taylor Made Small Biz Inc.
  8. 8. What we will cover1:30- 1:45 The B2B Mobile and Internet Playbook1:45PM - 2:15 Panel # 1 - Is the Internet Dead? Going Mobile In 20122:30- 3:15 – Break out 13:30- 4:15 – Break out 24:30 -5:15 - Panel #2 - The "Trillion Dollar" Question – How Will You Make Money With Mobile5:15 – 5:30 - How Are Media and Technology Converging? Whats Next in your business? 5:30-7 – Sip and Savor - networking Copyright 2010-2012 Taylor Made Small Biz Inc.
  9. 9. Break outs – Pick yours nowRoom 2:30- 3:15 3:30- 4:15 Topic and Speaker Topic and Speaker1 Mobilize your Business - The Future of Social Media with Kim Dushinski Mobile - Andrea Vahl Andrea Vahl2 Corporate Strategies For Reach Your Widest Market Mobile – Jason Stout ~Ever - Cri Boratenski3 Branding with Snap Tags - How to Grow Revenue, User Nicole Skoggs Engagement, and Unique Visitors - Juan Sanchez4 Mobile apps- Don’t Spend a Measuring Mobile to Ignite Fortune and Don’t Wait Results - Liz Coker Months - Shawn Li Copyright 2010-2012 Taylor Made Small Biz Inc.
  10. 10. The B2B Mobile and Internet Playbook Are you ready? Your B2B Mobile Playbook strategy session  Merging Internet and Mobile Marketing  Key B2B Mobile Stats  Mobile Strategies Copyright 2010-2012 Taylor Made Small Biz Inc.
  11. 11. Merging Internet and Mobile Marketing Copyright 2010-2011 Taylor Made Small Biz Inc.
  12. 12. B2B key stats 56% of executives cite mobile as their primary business tool 59% of execs prefer to make business purchases on mobile web over the traditional phone 65% of executives are comfortable making a business purchase on the mobile web 79% of execs are willing to leave their contact information on a mobile website Executives perform more searches on mobile in 2010 (7/day) than on desktops in 2009 (6/day) Copyright 2010-2011 Taylor Made Small Biz Inc.
  13. 13. Your Mobile Strategy Mobile Strategy is Now a B2B Marketers Must Have  Facts: 57% of execs notice mobile ads, 56%click on them  Recommendation : Break out a separate mobile search campaign to better optimize for mobile Examples  Separate mobile search campaigns  different bidding rules  broaden your keywords  Go local – 30% of mobile search is local  Add Click to call on your mobile “contact us” Copyright 2010-2011 Taylor Made Small Biz Inc.
  14. 14. Your Mobile Strategy Take Advantage of the Exploding App Market  Facts: 53% of execs download/use sponsored apps  Recommendation : Provide valuable B2B content that stays with them wherever they go  Drive downloads of your app using the advertising solutions that work best for you Copyright 2010-2011 Taylor Made Small Biz Inc.
  15. 15. Your Mobile Strategy Social is Imperative to a Mobile B2B Strategy  Facts: 1/2 of executives who post to Twitter prefer using their mobile device 83% of execs are already posting to business related social media sites  Recommendation: Incorporate innovative ad formats to respond to their changing needs and keep them engagedSource: Google and Forbes Insights “B2B Trends in Mobile & Online Video Study” December 2010 Copyright 2010-2011 Taylor Made Small Biz Inc.
  16. 16. Your Internet Strategy Mix Text & Video  59% of executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video. Shorter May Not Be Better  Asked about their preferred length of work-related videos, nearly half (47%) the senior executives in the survey said between 3-5minutes The Shift Toward a Non-Text Web  83% of execs watch more online video today than they were a year ago  75% of execs watch business videos on business related websites at least weekly (64% in „09)  52% of executives watch business videos on YouTube at least weekly (40% in „09) Copyright 2010-2011 Taylor Made Small Biz Inc.
  17. 17. Your Internet Strategy Match Message To Medium  Facts: When visiting business-related websites, execs seek: business news (74%) | business insight (64%) | product reviews (54%)  When visiting YouTube, the interest shifts to: customer testimonials (29%) | product demos (28%) | product reviews (27%)  Recommendation: Check your marketing campaigns for the right mix , message, and medium based on your target market Copyright 2010-2011 Taylor Made Small Biz Inc.
  18. 18. Is The Internet Dead? Going Mobile In 2012 –A primer for ramping up yourmobile marketing and wireless technology Copyright 2010-2011 Taylor Made Small Biz Inc.
  19. 19. Mclk – Get out your phones to play Send a text message to: 29671 In the body of the message type: start TIE1. Is the Internet dead? A. Yes B. No C. Not sure2. Where are your mobile marketing plans today? A. Nonexistent B. Early stage C. Plan is in place D. Plan has launched3. What are your questions (send questions throughout the panel discussion) Copyright 2010-2011 Taylor Made Small Biz Inc.
  20. 20. Speakers – Panel 1 Kim Dushinski – President Mobile Marketing Profits Founder IMMBN Jason Stout –Mobile Practice Director, Comms, Media & Entertainment at HP, and Founder of Mobile Monday Colorado Nicole Skoggs – CEO Spyderlynk Chris Beach – VP Verizon Rebecca Woulfe- mClk Copyright 2010-2012 Taylor Made Small Biz Inc.
  21. 21. Andrea Vahl – Entrepreneur, Community Manager for Social Media ExaminerShawn Li – Sales Manager at Branded Business AppsLiz Coker – Vice President, Marketing, Sales & Business Operations – Partner 3PMobileCri Boratenski - Serial Entrepreneur and co-founder Mobile CompassJuan Sanchez – Partner TackChris Beach – VP VerizonRebecca Woulfe- mClk Copyright 2010-2012 Taylor Made Small Biz Inc.
  22. 22. What we will coverThe B2B Mobile and Internet Playbook1:45PM - 2:15 Panel # 1 - Is the Internet Dead? Going mobile in 20122:30- 3:15 – Break out 13:30- 4:15 – Break out 24:30 -5:15 - Panel #2 - The "Trillion Dollar" Question – How will you make money from Mobile5:15 – 5:30 - How Are Media and Technology Converging? Whats Next in your business? 5:30-7 – Sip and Savor - networking Copyright 2010-2012 Taylor Made Small Biz Inc.
  23. 23. Break outs – Pick yours nowRoom 2:30- 3:15 3:30- 4:15 Topic and Speaker Topic and Speaker1 Mobilize your Business - The Future of Social Media with Kim Dushinski Mobile - Andrea Vahl Andrea Vahl2 Corporate Strategies For Reach Your Widest Market Mobile – Jason Stout ~Ever - Cri Boratenski3 Branding with Snap Tags - How to Grow Revenue, User Nicole Skoggs Engagement, and Unique Visitors - Juan Sanchez4 Getting started with an App - Measuring Mobile to Ignite Don’t Spend a Fortune and Results - Liz Coker Don’t Wait MonthsS - hawn Li Copyright 2010-2012 Taylor Made Small Biz Inc.
  24. 24. Is The Internet Dead? The "Trillion Dollar" QuestionHow Will You Make Money With Mobile Copyright 2010-2011 Taylor Made Small Biz Inc.
  25. 25. Is The Internet Dead? Get our your phones to play Send a text message to: 29671 In the body of the message type: start TIE 1. Have you used your phone to purchase merchandise or services? A. Yes B. No C. Not sure2.How would you define the mCommerce space for your business? A. Pre-Revenue B. Early Stage C. Mid Market D. Growth Stage3. What are your questions (send questions throughout the panel discussion) Copyright 2010-2011 Taylor Made Small Biz Inc.
  26. 26. Panel 2 – Speakers – 4:30Kim Dushinski Chris Beach Liz CokerNicole Skoggs Juan Sanchez Andrea VahlJason Stout Shawn Li Cri Boratanski Copyright 2010-2011 Taylor Made Small Biz Inc.
  27. 27. How Are Media and Technology Converging? Whats Next in your business? Copyright 2010-2011 Taylor Made Small Biz Inc.
  28. 28. What most of us do now for leads 1- Hand out your card 2- Get their card 3- Send an email (Worse yet - add them to your email list when you didn’t ask them)4- Send them your generic newsletter and pray for results 5- Maybe you make a phone call6- Maybe you offer an ( undefined) FREE consult Copyright 2010-2011 Taylor Made Small Biz Inc.
  29. 29. The formula forOnline and Mobile Marketing success Traffic + conversion + follow up = Copyright 2010-2011 Taylor Made Small Biz Inc.
  30. 30. A Future of Unprecedented Connectivity  80% of execs under 40 access work-related emails from mobile devices as opposed to a computer  44% of execs under 40 don’t carry a laptop when they are out of office, because of their smartphone  Within 3 years, 44% of execs expect a smartphone or tablet to be their primary device for business Copyright 2010-2011 Taylor Made Small Biz Inc.
  31. 31. Your automated follow upCopyright 2010-2011 Taylor Made Small Biz Inc.
  32. 32. Recap of why Mobile NOW1. High Growth - Mobile is growing exponentially which means more prospects daily2. Multi Channel - Mobile strategies merge with all your other marketing. It can be used with direct mail, online with social media, email, on the radio and tv3. Start Now – Begin by inviting current clients and new prospects to ALSO use mobile AND online marketing with your Irresistable offer & follow up . Mobile must be part of your marketing mix just like a website.4. Results - Mobile offers 10x the results Open rates text messages = 98% email = 18-22% Redemption rate for text coupons = 14-15% print coupons = 1-2% Copyright 2010-2011 Taylor Made Small Biz Inc.
  33. 33. Next steps#1 – Sip and Savor NetworkingJoins the speakers for informal questions#2 – TOMORROW - Outline your top 3-5 action steps from this conference#3 – Put your B2B Mobile Marketing Strategy session on your calendar (offer valid at event only) Copyright 2010-2011 Taylor Made Small Biz Inc.
  34. 34. Get out your phones to play – last time!Conference Evaluation1. On a scale from 1-5, how would you rate the quality of presentations?2.What was your number one takeaway?3. What would you like to see different next year? Copyright 2010-2011 Taylor Made Small Biz Inc.
  35. 35. B2B Mobile Marketing Play Book Have you scheduled your strategy session? Our team has times set aside starting next week Patrice Barber President, Taylor Made Small Biz www.TaylorMadeSmallBiz.com Strategy session - Online - $125– Included in conference fee if you schedule at this eventwww.TaylorMadeSmallBiz.com Copyright 2010-2011 Taylor Made Small Biz Inc.
  36. 36. Copyright 2010-2011 Taylor Made Small Biz Inc.

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