2. Apple: The past
Apple Inc started as a small firm back in 1976 where
innovation in the Information technology was the
vision,
Today it is a brand that is available in 116 markets of
the globe from across the globe,
The product was loved due to is user friendly and
innovative design and handling experience,
Online and Information gadget hardware business
has made the brand the most successful of all brands
across the globe (Apple.com, 2016).
3. Product Line
The Hardware are like Apple Smart-phones, I-Pads, -
Macs, Laptops, Tablets or I-Pads like most
prominent, unique in all aspect, products are
manufactured by Apple.
In software Apps business along with its online
music sales business of ITunes are the biggest IT
businesses of these times (Latif et al., 2014).
The product design is unique and constant all across
the globe making the culture of Apple different,
which serves as its attraction strategy.
4. Product Attractions
The business is into design, develop and sales all
across the globe with 583 plus numbers of Apple
Stores being located all across in 116 economies (Ho,
2013).
Apple designs and develops its own hardware and
software which are unique and is incompatible with
other similar gadgets (Lehman and Haslam, 2013).
The design unique and hence did not follow a
cultural trend but builds one with its consumers who
are fiercely loyal to the product,
5. Uniqueness
The brand was first in the business to bring in
Graphic User inter-phase,
The development of application and online music
store has given the business extra vantage from
software view which was entirely incompatible with
any other device but Apple’s own (Saxby, 2013).
The application were such that once bought carries
on with the consumer, even if they upgrade the
device into some higher Apple models,
6. Competitive Advantage
The competitive advantage of Apple is key resource
behind the Brand’s name,
The brand do not develop or design products as per
the market or the user’s tastes but keeps it similar all
across and let the consumer get adapted to Apple.
The business can thus concentrate on one design and
product so that the raw material procurement,
distribution, utility, manpower for production can be
kept within the controls of the business (Reder,
2012).
7. External Business Environment
The need of communication along with the ease of
handling it has attracted the consumer’s towards the
product offerings,
The internet has provided the brand a ground to
develop online businesses as well which is a
significant part of Apple’s business.
The brand has taken steps to encourage more
consumers to come and join the brand, globally
(International Business Times, 2016).
8. Recommendations
The brand needs to keep innovating since the
character of the product is innovation itself,
The business has to consider the law of the land
where they are doing the business so that they do not
face any legal charge that signals the stir in the
market.
The addition of the most innovative ideas needs to
continue so that the brand’s strengths are
maintained
9. References
"Apple v. Samsung". (2015). IIC, 46(1), pp.116-123.
Apple.com, (2016). Country Selector - Apple (UK). [online] Available at:
http://www.apple.com/uk/shop/browse/open/country_selector [Accessed 24 Feb. 2016].
Ho, A. (2013). International Business vs. Globalization. Business and Professional Ethics
Journal, 22(2), pp.51-69.
International Business Times, (2016). San Bernardino Victims To Support FBI Push For Apple
Inc. To Unlock iPhone. [online] Available at: http://www.ibtimes.com/san-bernardino-victims-
support-fbi-push-apple-inc-unlock-iphone-2317442 [Accessed 24 Feb. 2016].
Latif, M., Jaskani, J., Ilyas, T., Babar, Z. and Gulzar, H. (2014). Issues faced by Apple Inc in
smart phones industry. ijafr, 4(2), p.50.
Lehman, G. and Haslam, C. (2013). Accounting for the Apple Inc business model: Corporate
value capture and dysfunctional economic and social consequences. Accounting Forum, 37(4),
pp.245-248.
Reder, M. (2012). Case Study of Apple, Inc. for Business Law Students: How Apple's Business
Model Controls Digital Content Through Legal and Technological Means. Journal of Legal
Studies Education, 26(1), pp.185-209.
Saxby, S. (2013). Copyright protection for software: Apple computer inc. International Review
of Law, Computers & Technology, 1(1), pp.112-117
