Social media & campaigning

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Social media & campaigning

  1. 1. Campaigning and Lobbying<br />Using Social Media to connect and promote your work.<br />Tim Spalding<br />
  2. 2. Think Strategy<br />© Tim Spalding<br />
  3. 3. Social Networking<br />© Tim Spalding<br />
  4. 4. Social Media It’s all about relationship<br />© Tim Spalding<br />
  5. 5. Traditional Media<br />© Tim Spalding<br />
  6. 6. Some Social Media Platforms<br />© Tim Spalding<br />
  7. 7. The Big Three<br />© Tim Spalding<br />
  8. 8. Facebook<br />1,730,040 users in Ireland<br />37.42% Penetration of Population<br />56.86% Penetration of online users<br />3.62% Monthly growth rate<br />© Tim Spalding<br />
  9. 9. Facebook Age Profile Ireland<br />© Tim Spalding<br />
  10. 10. Twitter Users<br />Ireland – 150,000 estimate<br />World – 190,000,000 estimate<br />65,000,000 Tweets per day estimate<br />© Tim Spalding<br />
  11. 11. YouTube Stats<br />Exceeds 2 Billion views per day<br />24 hours of video uploaded every minute<br />Average person spends 15 minutes per day watching YouTube<br />© Tim Spalding<br />
  12. 12. Blogging<br />50 Million Blogs worldwide<br />Interactive<br />User controlled<br />Google friendly – more searchable <br />© Tim Spalding<br />
  13. 13. Integrate Your Platforms<br />© Tim Spalding<br />
  14. 14. Politicians using Social Media<br />86% currently use Facebook<br />42% currently use Twitter<br />35% currently use Blogs<br />11% currently use YouTube<br />Source:<br /> http://irishmediawatch.com/?p=1758<br />© Tim Spalding<br />
  15. 15. Journalists and Social Media<br />89 % of journalists source stories from blogs<br />65 % of journalists use Facebook and LinkedIn for research<br />61 % of journalists rely on Wikipedia for information<br />52 % of journalists use Twitter<br />http://hightalk.net/2010/06/09/social-medias-staggering-influence-on-journalists/<br />© Tim Spalding<br />
  16. 16. Pages and Profiles on Facebook<br />Profile<br />Page<br />Individual person<br />Only one Profile per person<br />Businesses, Organisations, etc not allowed<br />Where you have Friends<br />Can send messages to Friends<br />Remember your Privacy Settings!<br />Create Events<br />Photos, Videos<br />Businesses, Organisations, Personalities (Rock Stars, Politicians, etc), Community<br />Pages have Fans (Likes)<br />Can send messages from Community (Group) Page<br />Create Events<br />Photos, Videos<br />Only get posts related to the Page<br />© Tim Spalding<br />
  17. 17. Facebook PAGE<br />Do not use a Profile for your group<br />Make comments that encourage discussion & interaction<br />Post links to news items<br />Post links to blog articles<br />Post video from YouTube<br />Promote events<br />Host discussions<br />Use Community (Group) Page for people to share on a topic<br />© Tim Spalding<br />
  18. 18. Using Pages and Profiles <br />Facebook Page belongs to the organisation<br />Members, Staff, Volunteers can have individual Profiles<br />Encourage people to use their Profile to promote the Page<br />Have a Social Media Policy!<br />Remember your Privacy Settings<br />© Tim Spalding<br />
  19. 19. Setting up a Facebook Page<br />Create your page<br />www.facebook.com/pages<br />Promote your page on your website<br />www.facebook.com/badges<br />Start a Cause on Facebook<br />www.facebook.com/causes<br />Get a Vanity URL with 25 ‘likes’ <br />www.facebook.com/username<br />© Tim Spalding<br />
  20. 20. Some Pages on Facebook<br />http://www.facebook.com/ClaimingOurFuture<br />http://www.facebook.com/amnestyinternationalireland<br />http://www.facebook.com/CWC.Donegal<br />© Tim Spalding<br />
  21. 21. Tell Your Own Story in a Blog<br />Use your blog to write articles about your issues<br />You are in editorial control<br />Post pictures<br />Post video<br />Interact with your audience through comments<br />Promote through your other Social Media platforms<br />© Tim Spalding<br />
  22. 22. Get Tweeting<br />Twitter is Microblogging<br />140 Characters per Tweet<br />@myname, @timknockalla<br />Followers<br />#hashtags– used to label topics<br />Promote links to blog articles & video<br />Promote links to news items<br />Engage in conversation<br />Personal for interaction – organisation for information<br />Tweetdeck – a bit of automation & management<br />© Tim Spalding<br />
  23. 23. Now appearing on <br />Broadcast yourself!<br />It doesn’t have to be complicated<br />Use stills and voice<br />Use PowerPoint<br />Use a home video camera<br />Do take time to prepare your video!<br />Rehearse!<br />© Tim Spalding<br />
  24. 24. Links<br />Blogging<br />www.blogger.com<br />www.wordpress.com<br />Facebook<br />www.facebook.com<br />www.facebook.com/pages<br />Twitter<br />www.twitter.com<br />YouTube<br />www.youtube.com<br />© Tim Spalding<br />
  25. 25. Connect with me<br /><ul><li>www.facebook.com/KnockallaConsulting</li></ul>www.facebook.com/timspalding<br /><ul><li>www.linkedin.com/in/timspalding</li></ul>www.knockalla.net<br />www.twitter.com/timknockalla<br />timspalding@knockalla.net<br />+353868339796<br />© Tim Spalding<br />

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