GUIDE TO EVENTLIVE BLOGGINGUsing social media to increase the impact of your event                      Remco Timmermans |...
CONTENTS   •   The value of social media           •   What is live blogging?           •   How to: Strategy           •  ...
LIVE BLOGGING   •   Increase your audienceAT AN EVENTWHY?                •   Involve your audience                •   Inte...
WHAT IS     • Create a report of your event while itLIVE          happensBLOGGING?            • Add an interactive channel...
HOW TO:    • Long termSTRATEGY           • Incorporate social media into corporate             communication strategy     ...
HOW TO:    • Select #hashtag for the event  2 weeksPLANNING   • Inform the audience through social and             tradit...
HOW TO:        • Have a list (handout to bloggers) of allBEFORE EVENT     relevant social media accounts (Flickr,         ...
HOW TO:        • Ensure tweets and blog posts are goodDURING EVENT     summary of the event (quality versus               ...
HOW TO:      • Summarize tweets, highlighting ‘key’POST EVENT     tweets and messages, in stories and               report...
HOW TO:      • Ensure reach and impressions areEVALUATION     calculated, as ROI basis and comparison               to tra...
HOW TO:   Live blogging on a blog site:TOOLS        – On dedicated part of your corporate or event               organizer...
HOW TO:   • Use both PC/laptop and mobile devicesTOOLS     • Live micro blogging (Twitter):             – Twitter (web cli...
EXAMPLES   The next slides contain a few examples           of live blogging at events:                         GUIDE TO E...
ESA’s ISS Symposium      Blog – Live blogging      event highlights at a       dedicated websiteGUIDE TO EVENT LIVE BLOGGING
ESA’s ATV Blog – Live       blogging key events      in the ATV program at       a dedicated websiteGUIDE TO EVENT LIVE BL...
@Stirn live blog of       the ESA Ministerial         Council event at      personal blog websiteGUIDE TO EVENT LIVE BLOGG...
Storify of key tweets       after live tweeting         from NVR and        SpaceNed eventGUIDE TO EVENT LIVE BLOGGING
Use Tweetdeck or Hootsuite to track#hashtag live during     an event
Live blogging andtweeting at ILA Event       in Berlin
Upcoming SlideShare
Loading in …5
×

Guide to Event Live Blogging

816 views
687 views

Published on

Tips and tricks on live blogging at events, trade shows, seminars, conferences. How to plan and implement effective love blogging to incrrease the impact of your event. How to effectively use social media and blogs to increase the reach and ROI of your event?

1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total views
816
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
6
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

Guide to Event Live Blogging

  1. 1. GUIDE TO EVENTLIVE BLOGGINGUsing social media to increase the impact of your event Remco Timmermans | @timmermansr | December 2012
  2. 2. CONTENTS • The value of social media • What is live blogging? • How to: Strategy • How to: Planning • How to: Event • How to: Evaluation • How to: Tools • Examples GUIDE TO EVENT LIVE BLOGGING
  3. 3. LIVE BLOGGING • Increase your audienceAT AN EVENTWHY? • Involve your audience • Interact with your audience • Increase (free) publicity • Create a live report of your event • Measure the impact of your event • Attract attendees for future events GUIDE TO EVENT LIVE BLOGGING
  4. 4. WHAT IS • Create a report of your event while itLIVE happensBLOGGING? • Add an interactive channel to your event • Use social media tools • Combine photo, (live) video, short and long written reports to reach a live audience • Aim at your online and in-room audiences • Bottom line: an additional strategic and interactive communication channel GUIDE TO EVENT LIVE BLOGGING
  5. 5. HOW TO: • Long termSTRATEGY • Incorporate social media into corporate communication strategy • Dedication (not just for just event) • Set goals and measurement system GUIDE TO EVENT LIVE BLOGGING
  6. 6. HOW TO: • Select #hashtag for the event  2 weeksPLANNING • Inform the audience through social and traditional media (press release) • Select methods (blog/twitter/video) and tools • Select dedicated team to live blog at event • Consider livestreaming the event online • Ensure connectivity at the event (test!) • Set up Twitterwall and/or live blog monitor(s) • Start capturing social media activity at least 1 week prior to the event GUIDE TO EVENT LIVE BLOGGING
  7. 7. HOW TO: • Have a list (handout to bloggers) of allBEFORE EVENT relevant social media accounts (Flickr, YouTube, Twitter, Facebook, Blog) and website locations relevant to the event • Have a list (handout) of Twitter names of all event speakers and other live bloggers • Announce #hashtag and accounts used in attendee handouts and introduction speeches • Invite the in-room audience to participate • Test all equipment and connectivity! especially when streaming live GUIDE TO EVENT LIVE BLOGGING
  8. 8. HOW TO: • Ensure tweets and blog posts are goodDURING EVENT summary of the event (quality versus quantity) • Use a good mix of live blogging tools • Use photo/video clips to support message • Show twitterwall and live blog at the event • Interact with online audience (as well as off line audience) • Retweet each other’s messages GUIDE TO EVENT LIVE BLOGGING
  9. 9. HOW TO: • Summarize tweets, highlighting ‘key’POST EVENT tweets and messages, in stories and reports • Publish live blogs and summaries on social media and event website(s) • Publish live blog results (KPI’s and tag clouds) as soon as possible • Keep monitoring #hashtag until at least one week after the event GUIDE TO EVENT LIVE BLOGGING
  10. 10. HOW TO: • Ensure reach and impressions areEVALUATION calculated, as ROI basis and comparison to traditional media • Monitor effectiveness of live blogs by analyzing timelines for (timing of) interactions, website visits, follow-up on links, etc. • Include these results in press releases • Ensure ROI targets are met and adjust strategy accordingly (close the loop!) GUIDE TO EVENT LIVE BLOGGING
  11. 11. HOW TO: Live blogging on a blog site:TOOLS – On dedicated part of your corporate or event organizer website – Supported by social media (Twitter, Facebook) to attract audience to the event blog – Add photos to your corporate Flickr account, videos to your corporate YouTube channel (and link them into blogs) – Wordpress is a common live blogging tool GUIDE TO EVENT LIVE BLOGGING
  12. 12. HOW TO: • Use both PC/laptop and mobile devicesTOOLS • Live micro blogging (Twitter): – Twitter (web client) on mobile devices – Hootsuite or Tweetdeck on PC, better suited to follow #hashtag • The Archivist for archiving all tweets • Storify to highlight key tweets and photos • Hashtracking to measure reach and impressions • Google Alerts to follow news on the event • Twitterwallr or Twitterfall for live twitter wall GUIDE TO EVENT LIVE BLOGGING
  13. 13. EXAMPLES The next slides contain a few examples of live blogging at events: GUIDE TO EVENT LIVE BLOGGING
  14. 14. ESA’s ISS Symposium Blog – Live blogging event highlights at a dedicated websiteGUIDE TO EVENT LIVE BLOGGING
  15. 15. ESA’s ATV Blog – Live blogging key events in the ATV program at a dedicated websiteGUIDE TO EVENT LIVE BLOGGING
  16. 16. @Stirn live blog of the ESA Ministerial Council event at personal blog websiteGUIDE TO EVENT LIVE BLOGGING
  17. 17. Storify of key tweets after live tweeting from NVR and SpaceNed eventGUIDE TO EVENT LIVE BLOGGING
  18. 18. Use Tweetdeck or Hootsuite to track#hashtag live during an event
  19. 19. Live blogging andtweeting at ILA Event in Berlin

×