Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Effective Social Media for (space) Events

985 views

Published on

Social media can be a great contributor to the success of professional events, but only if you do it right! This presentation shows some of the basic principles of the effective use of social media for and at events. Main lesson? There is no ROI without the I.

This presentation was used at the International Astronautical Congress 2014 in Toronto, Canada (#IAC2014)

Published in: Social Media
  • Be the first to comment

Effective Social Media for (space) Events

  1. 1. Social Media for Space Events #IAC2014 Toronto 3 October 2014 @timmermansr | #IAC2014
  2. 2. Agenda • Social Media Strategy • Communication Mix • Three phases of a social media campaign • Practice @timmermansr | #IAC2014
  3. 3. Social Media Strategy Mission and Vision Corporate Strategy Marketing Plan Communication Plan Social Media Plan @timmermansr | #IAC2014
  4. 4. Communication Mix Communication Plan @timmermansr | #IAC2014 Website Traditionel Media Social Media Mailings Trade Shows
  5. 5. Synergy between Channels • Channels support each other • Share content • Website is central element… At least in 2014 it is… • Each channel has its own specific @timmermansr | #IAC2014 added value • Mix depends on organization type and corporate objectives Communication Plan Website Traditionel Media Social Media Mailings Trade Shows
  6. 6. Social Media Campaign Tools • Depends on Objectives, Content and Audience • Each tool targets specific element of this cube @timmermansr | #IAC2014
  7. 7. Social Media terminology Social Media Strategy Content Management Community Management @timmermansr | #IAC2014
  8. 8. Phases of a Social Media Campaign Phase 1 – Before the event Phase 2 – During the event Phase 3 – After the event @timmermansr | #IAC2014
  9. 9. Phase 1 – Before the event • Objective Conversion, promotion, community, service • Content Website, press releases, brochures, logistics, content calendar • Audience Potential speakers, exhibitors, sponsors, visitors @timmermansr | #IAC2014
  10. 10. Phase 2 – During the event • Objective Webcare, information, community, publicity • Content Photos, live reports, video, social media mentions, press reports • Audience Visitors, online audience (future visitors), press @timmermansr | #IAC2014
  11. 11. Phase 3 – After the event • Objective Webcare, results, community, publicity, keep momentum • Content Statistics, blog posts, media reports, plans • Audience Sponsors, press, brand ambassadors, future visitors @timmermansr | #IAC2014
  12. 12. Implementation • Phase 1 – Strategy, resource planning, tool selection, community building, content creation, start monitoring • Phase 2 – Live reporting, live monitoring, webcare • Phase 3 – Analysis, community management, transfer to next event, keep momentum @timmermansr | #IAC2014
  13. 13. No Social Media ROI without I • Social Media is a strategic instrument • Results depend on quality of the plan • No Social Media ROI without I @timmermansr | #IAC2014
  14. 14. @timmermansr |@WorldSpaceWeek | #WSW2014 @timmermansr | #IAC2014

×