This slideshare shows the basic information followed by SMO evperts by using the top social media platforms.

1. SMO- THREE BEST TECHNIQUES FOLLOWED
SMO (Social Media Optimization) is the process of increasing the brand name by using a
number of social media channels and communities to generate huge popularity in peoples'
minds. Social Media Optimization includes Bookmarking sites, social media sites, video
optimization, and also RSS feeds. SMO is similar like SEO but this helps in increasing traffic to
your website. This article focuses on various platforms used by the SMO experts and also some
useful tips on branding. The three most user-friendly social media platforms that are used for
branding are Facebook, Twitter and Pinterest.
Facebook branding:
Facebook is one of the top three social media platforms on the Internet in terms of web traffic.
Facebook interest is spread like a viral fever and has a huge impact on anything that was
shared on this platform. Any SMO works without Facebook is incomplete. All popular brands
which want to target audience must have a Facebook on the top of the list. All the brands
should use this space effectively and also the popularity of the Facebook in promoting the
particular brand. The five basic steps for promoting a brand is
1. FB page creation
2. Cover Page Designing
3. Status Updates
4. Image sharing
5. Brand promotion.

2. This platform helps in increasing the online popularity of the brand by keeping the customers
up-to-date with latest offers and news. It also helps in managing the brand reputation.
Twitter Branding:
Twitter is a blogging platform which attracts millions of users from all over the world. Twitter
creates a brand platform which allows connecting the target audience and communicating with
them. Twitter becomes popular because of the ease of use by the technically weak people. All
the brands are already working highly on this platform for their brand promotions. Twitter acts
as a bridge between the brand and people; hence this gives a wide online presence. The basic
tips on Twitter are
 Enhanced visibility
 Increased traffic
 Improved Brand awareness
 Twitter accounts feature in the search results which drive traffic to the website
Pinterest Branding:
Pinterest is a new born social media platform but grows highly in a rapid way. This platform
allows the users to share images and videos. A recent report from the social media experts shows
Pinterest is a simple site receives huge traffic. The Pinterest provides repin option which pin
other images. Likes and comments are also available on each board and pins. Simply, Pinterest
combines the power of Twitter and Facebook as a photo-sharing platform. Through this
platform all the visitors can be dragged to the brand website which helps in increasing the
website traffic. Provide a great boost for brand Identity.
1. Create the brand page.
2. Name the boards.
3. Pin relevant images related to the brand image.
4. Follow users in niche domain.
5. Use relevant hashtags.
These are the various platforms which are used by the experts to boost the awareness of the
brand in people visibility. Without SMO, no brand can be effective in peoples' minds.

3. Author Biography:
Thomas Andrews writes articles for Digital Marketing. His article focuses on, how digital marketing
evolves and how it grows right now. Every invention enriches his thoughts and makes him to write more
about Digital Marketing.
Please free to contact, Thomas Andrews.