2. MOTORSPORT MARKETING
The Winter Series BRDC Duo Formula 4 Championship
forms part of the most popular junior formula single
seater series in the World.
Motor Sports Vision, who previously organised and oper-
ated the FIA Formula 2 and Formula Palmer Audi Champi-
onships, manage the marketing and broadcasting of the
series.
Formula 4 races are held at the greatest race circuits in
the UK including Silverstone, where the Formula 1 Grand
Prix is held every year. Three race weekends are part of
the high profile GT events, which attract crowds of over
30,000 people.
Massive Global Media Coverage
In total, there are 24 rounds of the Duo BRDC Formula 4
Summer Championship, spread across eight weekends
and 8 rounds. Across two weekends in the Winter Series.
An hour-long standalone show is screened one week after
each of the eight events in a prime-time Sunday evening
slot on ITV4 andITV4 HD.
Once aired, the show will also be accessible to view online
and on mobile devices via ITV Player. The program will
feature highlights of every race weekend’s three races, as
well as the pre-race build up, podium celebrations, post-
race interviews, and behind-the-scenes features on
the drivers.
The championship employs a full time press officer work-
ing to promote the series to a wider audiences. Race re-
ports, news stories, features and driver interviews are
distributed to international, national and local media or-
ganisations, together with hi-res images which are then
distributed online and in written press.
In addition to the comprehensive TV package with ITV4,
2015 will see flagship motorsport network Motors TV live-
broadcast one F4 race from five of the six rounds where
BRDC F4 co-headlines with British GT.
The free-to-air coverage of British GT and BRDC F4 meet-
ings will broadcast to over nine million homes in the UK
on Sundays from midday to 6pm, as well as being trans-
mitted to 41 other European countries.
This will be the first season in which the Duo BRDC For-
mula 4 Championship has enjoyed live coverage of its
races.
FOX SPORTS
Fox Latin America will show highlights programmes across
South America, providing important exposure for drivers
and sponsors from the continent. Broadcasting to over 33
million households in 19 countries, the deal is a key addi-
tion to the widespread coverage the series already re-
ceives in Europe.
BT-Sport2The Duo BRDC F4 Championship is also screened
on non-terrestrial television with BT Sport showing a high-
lights program following race weekends. The channel,
which launched in 2013, has become a hub for quality
sporting programming and adds the UK’s premier single-
seater series to its roster for 2015.
B2B DEMOGRAPHICS
One important way for a company to grow their business is
through hospitality at BRDC Formula 4 events in main hos-
pitality and team areas, because motorsport as embedded
related links with automotive, motorsport, aeronautical,
marine and military industries.
This gives the sponsor partners access to the pits and hos-
pitality area is an excellent way to build lasting relation-
ships. The race track is a great way to meet other company
executives in a relaxed, shirtsleeves environment. Through
these contacts, business relationships develop that can
mean significant numbers to a company’s bottom line.
Many of these executives prefer to deal with other Execu-
tives who support the sport they love.
DEMOGRAPHICS
The BRDC Duo Formula 4 Championship is predominately
aimed at a male audience, aged between 25-44 years old,
and over 10.1 million adults tune into the channel in an
average week.
3. ABOUT THE SERIES—AND THE FORMULA 4 ROAD TO F1
The BRDC Duo Formula 4 Championship is a single seater motorsport series based in the United Kingdom. The
championship is designed as a low-cost entrance to car racing, and is aimed at young racing drivers moving up
from Karting into formula racing that is a genuine path to F1. There are two separate championships run each season;
the main championship and a shorter winter series.
“We had a phenomenal test with Eugene in his first ride in a BRDC Formula 4 race car and he
showed exceptional ability as a smooth driver in similar mould to Ayrton Senna This will be a
major strength and ability in winning races in the series.”
Brendan Gribben, Chief Engineer, SWR
4. ABOUT EUGENE
Eighteen year-old racing driver Eugene Denyssen stems from a rich
racing family history and has been identified by Sports Scout a sports
talent management agency as a next generation Formula driver. As a
kart racer he was already identified by Bernie Eccelstone.
Eugene began his racing career at age 13. He is a passionate sportsman
who believes in hard work, perseverance and dedication. To this end,
Denyssen has competed competitively over the past four (4) years
during which period he was awarded, inter alia Senior Western Prov-
ince Colours; the Dolinschek Victor Ludorum Award; Mini Max Lap
record holder and Nomination to the FIA Institute Young Driver Racing
Excellence Academy. This nomination is only open for exceptional
driving talent and he was also awarded his National Senior Colours at
the age of 17 while attending the Paul Roos Gymnasium High School,
and this school has produced the most number of Springboks. In the
current 2014 racing season Eugene, leads the national senior karts, has
already qualified as Africa’s best Kart driver for a seat in the World Kart
Championships to be hosted in Spain (Nov, 2014), recording the fastest
pre-test times (300th sec) and has achieved top four finish in the For-
mula Ford series while at school.
In 2013 after successful test at age of 17 years Eugene was offered a
seat with a BRDC Formula 4 team but to ensure his career progression
in the right direction he selected to first finish school and is now fo-
cused on a 2015 seat in the BRDC Duo Formula 4 Championship and
develop a career to F1.
POTENTIAL PARTNER CHARACTERISTICS
Companies that will benefit from becoming a partner typically de-
sire to:
• Increase sales of products or services
• Increase market share
• Move into new geographical markets
• Increase brand awareness and visibility
PARTNERSHIP OPTIONS
Throttle up your marketing campaign by participating in one of the
four partnerships available with talented young racer Eugene De-
nyssen for the 2015 BRDC Duo Formula 4 season:
DRIVER SHARE OPTION OWNERSHIP
• EXCLUSIVE B2B and B2C OPTION INVOLVING CLOSE RE-
LATIONHIP WITH DRIVER CAREER FROM F4 TO F1 AND
RELATED INDUSTRY LINKS. (10 ALLIES)
SPONSOR PARTNER
• MAIN PARTNER (1 ALLY)
• ASSOCIATE PARTNER (2 ALLIES)
• CATEGORY/ SUPPLY PARTNER
Each partnership level offers the choice to take part in season
(2weekends, 8 races and 11 tests) or the full 2016 race season of
8 weekends, 24 rounds and 15 track test days as added race and
non-race day benefits for B2B and B2C engagement in a relaxed
environment, accessing privileged areas involving team and face to
face contact with driver and branding on race car, race overalls
and Eugene Denyssen ‘s racing helmet.
A partnership with Eugene Denyssen 2015 Winter BRDC Do For-
mula 4 season creates a solid foundation or future growth, elevat-
ing the partner company to new heights of success and market
awareness, and then continuing to build a more prominent mo-
torsports presence as Eugene Denyssen moves up the ladder on
his Road to F1.
CSI SUPPORT
At the beginning of each year we also identify Eugene Denyssen’s
needs and anticipate areas of growth. Your support is crucial be-
cause without it, it would be impossible to fund all Eugene De-
nyssen’s costs via sponsors budget. When you make a gift desig-
nated to a specific need, you are pledging your support to Eugene
Denyssen and his career vision to become a F1 racing driver and
to successfully elevate Eugene Denyssen from a community at risk
to a new level of excellence. Whether it is invested in additional
tyres, race insurance, licensing, life coaching education program
your gift will go directly to supporting your Eugene Denyssen.
THE NEXT STEP
Click on our link below for latest news that outlines the partnership
opportunities in more detail or please contact directly for more
info:
Thierry Tison (South Africa): thierry@sportsscout.co.za
Brendan Beeken (UK): ssm@suremail.im
www.sportsscout.com
