Most businesses start using social media as a way to get in front of their customers. They believe customers will flock to them and they will see a huge growth in revenue and traffic. This is rarely what happens though. In fact, it’s been shown that the more followers or fans a company has, the less they see your updates and posts.
1. Easy Social Media Advertising
Make a Big
Difference in Your
Brand’s Growth
2. Social Media Facts
• 22% growth rate in
terms of impressions,
(Source: eMarketer)
• 55% increase in recall
(Social Media Today)
• 53% increase in recall
of Twitter ads
(Social Media Today)
• 45% of companies
using social media
advertising for
branding
www.thesocialcafeclub.com
4. Social Media
Advertising Differs
• Cost
• Engagement
• Interactivity
• Consistent
• Communication
Model
• Dynamic
• Reputation
Management
• Technology www.thesocialcafeclub.com
5. How to Stand Out
• Include a Contest or
Competition
• Stand out with Colors
• Use Well-known
Images
• Offer Something Free
• Current Events
• Clear Objective
• Demographics
• Get to the Point
www.thesocialcafeclub.com
7. LinkedIn
• Useful for business-
to-business sales or
services.
• Your on-site ads can
appear on profile
pages, on your home
page, a user’s
LinkedIn inbox, within
search results page
or on group pages.
www.thesocialcafeclub.com
8. Twitter
• Much simpler advertising format than Facebook.
• Twitter’s paid ads consist of Promoted Tweets,
Promoted Accounts and Promoted Trends.
www.thesocialcafeclub.com
9. Pinterest
• Promoted pins are
seen on both the web
and Pinterest’s
mobile app in the
search results and
category feeds.
• Ads show up based
on content relevancy.
www.thesocialcafeclub.com
10. Tumblr
• Tumblr doesn’t use
traditional ad units,
but “Sponsored
Posts” instead.
• Your posts get
exposure throughout
the network.
www.thesocialcafeclub.com
11. Making Your Choice
• Make your advertising
decision based on the
purpose of your ad
and who you are
targeting.
• Tumblr, Instagram
and Pinterest are just
a few of the newer
social media
platforms starting to
utilize advertising as
well. www.thesocialcafeclub.com
12. Be Social With Us
When you finish your PowerPoint presentation,
you can upload it to:
http://Twitter.com/SocialCafeClub_
http://www.facebook.com/SocialCafeClub
Contact Us
If you have any questions you can email them
through to shelly@thesocialcafeclub
www.thesocialcafeclub.com
Stop by the blog, you can subscribe and get your
free e-book each month
Need More Information?
www.thesocialcafeclub.com
Editor's Notes
Download free PowerPoint templates from http://ppttemplate.net/ - Later, you can also upload your finished presentations for free to http://slideonline.com/
