Michigan made specialty food products

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Michigan made specialty food products

  1. 1. BUSINESS INNOVATION IN FOOD, AGRICULTURE, NATURAL RESOURCES, AND THE BIOECONOMY Michigan Made Specialty Food Products: From Concept to Launch Frank Gublo Dianne Novak MSU Product Center
  2. 2. Concept To Launch www.productcenter.msu.edu www productcenter msu edu Validating your specialty food product idea – Concept - a plausible idea? – Developing a Plan of Work – adding framework p g g – Business Plan – a trial run – Product Development – tinkering with the recipe p g p – Estimating Market Sales – generating money PRODUCT LAUNCH
  3. 3. Food Product Idea www.productcenter.msu.edu www productcenter msu edu CONCEPT Development PLAN OF WORK Business Plan p Product Development Sales Plan
  4. 4. Product Development p www.productcenter.msu.edu www productcenter msu edu • Food Safety y – Stored where? • Shelf-stable - cooked or not? • Freshly p p y prepared – refrigerated g • Freshly prepared – perishable • Frozen – Food safety regulations • Better Process Control • Shelf-life – not food quality – Product Testing • pH , water activity, recipe review • Microbial for food-borne pathogens • Regulatory g y – FDA vs USDA – MDA
  5. 5. Product Development oduct e e op e t www.productcenter.msu.edu www productcenter msu edu • Packaging – Type of material/function – Tamper resistant – Environmental - “Green” package • Labeling – P i i l Di l P Principal Display Panel l – Information Panel – Nutrition Facts
  6. 6. Markets & Sales www.productcenter.msu.edu www productcenter msu edu • Direct to Customer – Farmers’ Markets – Craft Fairs & Food Shows (Making IT in MI) – Personal Sales • R t il Retail – Independents – Chains • Internet
  7. 7. Venture Development Office 101 Farrall Hall www.productcenter.msu.edu www productcenter msu edu

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