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Bloggers, Y-O-U Are Your Best Business Card
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Bloggers, Y-O-U Are Your Best Business Card

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How to use your personal presence to drive business. ...

How to use your personal presence to drive business.
IRL: Look, sound and behave like who you are online.

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  • 1. presents Y-O-U Are Your Best Business Card SOBCon 2009 Biz School For Bloggers
  • 2. INTRODUCTION
    • Kali Evans-Raoul
      • Chemical Engineer
      • Cosmetic Chemist
      • 2000, Founded of The Image Studios
  • 3. Performance Image Exposure SUCCESS P.I.E. Source: Empowering Yourself: The Organizational Game Revealed by Harvey Coleman
  • 4. SOFT SKILLS
    • 80% of Our Success is Attributable to Soft Skills like
    • Presence (Image) and Visibility (Exposure)
    • Performance is expected. It keeps you in the game
    • Doesn’t make you win !!
    • Information Age Increases the Speed of Decision-Making
    Source: Harvard Business School
  • 5. BUSINESS DEVELOPMENT SUCCESS
    • Customers Buy
    Source: Vickie Kunkle International
  • 6.
    • Who are YOU?
    • What is Your Message?
    Determine Your Style Baseline ® : List 3 Attributes that Capture Your Essence YOUR IMAGE
  • 7. LIVE YOUR ATTRIBUTES
    • Alignment Can Be More Challenging for Bloggers!
    • Used to expressing authenticity in the Virtual World . Less practice with vocal, visual and behavioral expression in the Concrete World
    • High-Performance / Task oriented
    • Difficulty Delegating
    • Nature of work insulates from need to look/sound/behave like who they are daily.
  • 8.
    • Visual
      • Wardrobe
      • Personal Grooming
    • Vocal
      • Voice
      • Speech
    • Behavioral
      • Body Language
      • Eye Contact
      • Etiquette
    • Spatial
      • Office
      • Car
      • Home
    COMPONENTS OF PRESENCE
  • 9.
    • Body Language Eye Contact Etiquette
      • TIPS
      • Get Feedback on your Handshake
      • Proper Business Card Etiquette
      • Send Personal Notes
      • Etiquette Book or eLearning Course
      • Retain an Etiquette/Protocol Coach
      • Edit Your Smartphone Signatures
    BEHAVIORAL
  • 10.
    • Voice Speech Linguistics
      • TIPS
      • Love your outbound voicemail greetings;
      • Grammar articulates intelligence & exposure;
      • Maintain consistent pitch;
      • Have an enrolling 10 second elevator pitch
    VERBAL
  • 11. IRL – YOUR VISUAL IMAGE HAS GREATEST IMPACT The Pieces of Your Message Source: University of Illinois
  • 12.
    • Wardrobe Grooming
      • TIPS
      • Look @ Picture of Yourself – The camera took what it saw!
      • Hand Mirrors & Full Length Mirrors
      • Current Hair Style that Fits Lifestyle
      • Make-up Applied Daily
      • Look at Your Teeth
      • Retain Wardrobe Support
      • Alter 70-80% of your wardrobe
      • Create a wardrobe catalog
      • Get a steamer
    VISUAL COMMUNICATION
  • 13.
    • Personal Space
      • Home
      • Car
      • Entertainment Venues
    • Professional Space
      • Office/Workspace
      • Car
      • Meeting Venues
      • Disorder at home undermines you personally.
      • Disorder at work undermines you professionally.
    SPATIAL
  • 14. RE-CAP
    • Remember that Y-O-U are the best marketing collateral for yourself and your company.
    • Create a budget for maintaining your presence in the concrete world.
    • Leverage your presence to drive business.
    • Be unstoppable when you are in the concrete world!
  • 15. Thank you for Having Us… Follow-up Services with The Image Studios 1-on-1 Image Coaching Group Workshops Job-Seeker Support Executive Makeovers The Image Studios 22 North Morgan, Suite 215 Chicago, IL 60607 312.421.4660 www.theimagestudios.com