presents Y-O-U Are Your Best Business Card SOBCon 2009 Biz School For Bloggers
INTRODUCTION <ul><li>Kali Evans-Raoul </li></ul><ul><ul><li>Chemical Engineer  </li></ul></ul><ul><ul><li>Cosmetic Chemist...
Performance   Image    Exposure SUCCESS P.I.E. Source:  Empowering Yourself: The Organizational Game Revealed  by Harvey C...
SOFT SKILLS <ul><li>80% of Our Success is Attributable to Soft Skills like  </li></ul><ul><li>Presence (Image) and Visibil...
BUSINESS DEVELOPMENT SUCCESS <ul><li>Customers Buy </li></ul>Source: Vickie Kunkle International
<ul><li>Who are YOU? </li></ul><ul><li>What is Your Message? </li></ul>Determine  Your Style Baseline ® : List 3 Attribute...
LIVE YOUR ATTRIBUTES <ul><li>Alignment Can Be More Challenging for Bloggers! </li></ul><ul><li>Used to expressing authenti...
<ul><li>Visual </li></ul><ul><ul><li>Wardrobe  </li></ul></ul><ul><ul><li>Personal Grooming  </li></ul></ul><ul><li>Vocal ...
<ul><li>Body Language  Eye Contact Etiquette </li></ul><ul><ul><li>TIPS </li></ul></ul><ul><ul><li>Get Feedback on your Ha...
<ul><li>Voice   Speech Linguistics </li></ul><ul><ul><li>TIPS </li></ul></ul><ul><ul><li>Love your outbound voicemail gree...
IRL – YOUR VISUAL IMAGE HAS GREATEST IMPACT The Pieces of Your Message Source: University of Illinois
<ul><li>Wardrobe  Grooming </li></ul><ul><ul><li>TIPS </li></ul></ul><ul><ul><li>Look @ Picture of Yourself – The camera t...
<ul><li>Personal Space </li></ul><ul><ul><li>Home </li></ul></ul><ul><ul><li>Car </li></ul></ul><ul><ul><li>Entertainment ...
RE-CAP <ul><li>Remember that Y-O-U are the best marketing collateral for yourself and your company. </li></ul><ul><li>Crea...
Thank you for Having Us… Follow-up Services with The Image Studios 1-on-1 Image Coaching Group Workshops Job-Seeker Suppor...
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Bloggers, Y-O-U Are Your Best Business Card

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How to use your personal presence to drive business.
IRL: Look, sound and behave like who you are online.

Published in: Business

Transcript of "Bloggers, Y-O-U Are Your Best Business Card"

  1. 1. presents Y-O-U Are Your Best Business Card SOBCon 2009 Biz School For Bloggers
  2. 2. INTRODUCTION <ul><li>Kali Evans-Raoul </li></ul><ul><ul><li>Chemical Engineer </li></ul></ul><ul><ul><li>Cosmetic Chemist </li></ul></ul><ul><ul><li>2000, Founded of The Image Studios </li></ul></ul>
  3. 3. Performance Image Exposure SUCCESS P.I.E. Source: Empowering Yourself: The Organizational Game Revealed by Harvey Coleman
  4. 4. SOFT SKILLS <ul><li>80% of Our Success is Attributable to Soft Skills like </li></ul><ul><li>Presence (Image) and Visibility (Exposure) </li></ul><ul><li>Performance is expected. It keeps you in the game </li></ul><ul><li>Doesn’t make you win !! </li></ul><ul><li>Information Age Increases the Speed of Decision-Making </li></ul>Source: Harvard Business School
  5. 5. BUSINESS DEVELOPMENT SUCCESS <ul><li>Customers Buy </li></ul>Source: Vickie Kunkle International
  6. 6. <ul><li>Who are YOU? </li></ul><ul><li>What is Your Message? </li></ul>Determine Your Style Baseline ® : List 3 Attributes that Capture Your Essence YOUR IMAGE
  7. 7. LIVE YOUR ATTRIBUTES <ul><li>Alignment Can Be More Challenging for Bloggers! </li></ul><ul><li>Used to expressing authenticity in the Virtual World . Less practice with vocal, visual and behavioral expression in the Concrete World </li></ul><ul><li>High-Performance / Task oriented </li></ul><ul><li>Difficulty Delegating </li></ul><ul><li>Nature of work insulates from need to look/sound/behave like who they are daily. </li></ul>
  8. 8. <ul><li>Visual </li></ul><ul><ul><li>Wardrobe </li></ul></ul><ul><ul><li>Personal Grooming </li></ul></ul><ul><li>Vocal </li></ul><ul><ul><li>Voice </li></ul></ul><ul><ul><li>Speech </li></ul></ul><ul><li>Behavioral </li></ul><ul><ul><li>Body Language </li></ul></ul><ul><ul><li>Eye Contact </li></ul></ul><ul><ul><li>Etiquette </li></ul></ul><ul><li>Spatial </li></ul><ul><ul><li>Office </li></ul></ul><ul><ul><li>Car </li></ul></ul><ul><ul><li>Home </li></ul></ul>COMPONENTS OF PRESENCE
  9. 9. <ul><li>Body Language Eye Contact Etiquette </li></ul><ul><ul><li>TIPS </li></ul></ul><ul><ul><li>Get Feedback on your Handshake </li></ul></ul><ul><ul><li>Proper Business Card Etiquette </li></ul></ul><ul><ul><li>Send Personal Notes </li></ul></ul><ul><ul><li>Etiquette Book or eLearning Course </li></ul></ul><ul><ul><li>Retain an Etiquette/Protocol Coach </li></ul></ul><ul><ul><li>Edit Your Smartphone Signatures </li></ul></ul>BEHAVIORAL
  10. 10. <ul><li>Voice Speech Linguistics </li></ul><ul><ul><li>TIPS </li></ul></ul><ul><ul><li>Love your outbound voicemail greetings; </li></ul></ul><ul><ul><li>Grammar articulates intelligence & exposure; </li></ul></ul><ul><ul><li>Maintain consistent pitch; </li></ul></ul><ul><ul><li>Have an enrolling 10 second elevator pitch </li></ul></ul>VERBAL
  11. 11. IRL – YOUR VISUAL IMAGE HAS GREATEST IMPACT The Pieces of Your Message Source: University of Illinois
  12. 12. <ul><li>Wardrobe Grooming </li></ul><ul><ul><li>TIPS </li></ul></ul><ul><ul><li>Look @ Picture of Yourself – The camera took what it saw! </li></ul></ul><ul><ul><li>Hand Mirrors & Full Length Mirrors </li></ul></ul><ul><ul><li>Current Hair Style that Fits Lifestyle </li></ul></ul><ul><ul><li>Make-up Applied Daily </li></ul></ul><ul><ul><li>Look at Your Teeth </li></ul></ul><ul><ul><li>Retain Wardrobe Support </li></ul></ul><ul><ul><li>Alter 70-80% of your wardrobe </li></ul></ul><ul><ul><li>Create a wardrobe catalog </li></ul></ul><ul><ul><li>Get a steamer </li></ul></ul>VISUAL COMMUNICATION
  13. 13. <ul><li>Personal Space </li></ul><ul><ul><li>Home </li></ul></ul><ul><ul><li>Car </li></ul></ul><ul><ul><li>Entertainment Venues </li></ul></ul><ul><li>Professional Space </li></ul><ul><ul><li>Office/Workspace </li></ul></ul><ul><ul><li>Car </li></ul></ul><ul><ul><li>Meeting Venues </li></ul></ul><ul><ul><li>Disorder at home undermines you personally. </li></ul></ul><ul><ul><li>Disorder at work undermines you professionally. </li></ul></ul>SPATIAL
  14. 14. RE-CAP <ul><li>Remember that Y-O-U are the best marketing collateral for yourself and your company. </li></ul><ul><li>Create a budget for maintaining your presence in the concrete world. </li></ul><ul><li>Leverage your presence to drive business. </li></ul><ul><li>Be unstoppable when you are in the concrete world! </li></ul>
  15. 15. Thank you for Having Us… Follow-up Services with The Image Studios 1-on-1 Image Coaching Group Workshops Job-Seeker Support Executive Makeovers The Image Studios 22 North Morgan, Suite 215 Chicago, IL 60607 312.421.4660 www.theimagestudios.com

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