Slideshow transcript
Slide 1: We are Humans We generate Content Youth Stichting Marketing Congress David Hachez
Slide 2: Verba volant, scripta manent
Slide 4: What has changed?
Slide 5: TIME & SPACE 24/7 WWW
Slide 6: NETWORKS one to all peer to peer
Slide 7: ENCODING
Slide 8: SEARCH find retrieve
Slide 9: CONTRIBUTE review & rate publish
Slide 12: 1 creators 10 synthetizers 100 consumers Pyramid of Bradley Horowitz
Slide 13: Applied to Marketing
Slide 21: We are Creators critics broadcasters DJs publishers reporters experts editors
Slide 22: credibility of CG reviews Why does it matter?
Slide 23: Verba docent, exempla trahunt
Slide 24: Thank you search: TheAfter



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