We are humans We generate content

Slide 1: We are Humans We generate Content Youth Stichting Marketing Congress David Hachez

Slide 2: Verba volant, scripta manent

Slide 4: What has changed?

Slide 5: TIME & SPACE 24/7 WWW

Slide 6: NETWORKS one to all peer to peer

Slide 7: ENCODING

Slide 8: SEARCH find retrieve

Slide 9: CONTRIBUTE review & rate publish

Slide 12: 1 creators 10 synthetizers 100 consumers Pyramid of Bradley Horowitz

Slide 13: Applied to Marketing

Slide 21: We are Creators critics broadcasters DJs publishers reporters experts editors

Slide 22: credibility of CG reviews Why does it matter?

Slide 23: Verba docent, exempla trahunt

Slide 24: Thank you search: TheAfter