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We are Humans We generate Content <ul><li>Youth Stichting Marketing Congress </li></ul><ul><li>David Hachez </li></ul>
Verba volant, scripta manent
 
What has changed?
TIME & SPACE 24/7 WWW
NETWORKS one to all peer to peer
ENCODING
SEARCH find retrieve
CONTRIBUTE review & rate publish
 
 
100 consumers 10 synthetizers 1 creators Pyramid of Bradley Horowitz
Applied to Marketing
 
 
 
 
 
 
 
We are Creators reporters publishers DJs experts editors critics broadcasters
Why does it matter? credibility of CG reviews
Verba docent, exempla trahunt
Thank you search: TheAfter
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We are humans We generate content

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A presentation i gave on November 6 at the Youth Stichting Marketing Congress. theme of the congress: User Generated Content

Published in: Business, Technology
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Transcript of "We are humans We generate content"

  1. 1. We are Humans We generate Content <ul><li>Youth Stichting Marketing Congress </li></ul><ul><li>David Hachez </li></ul>
  2. 2. Verba volant, scripta manent
  3. 4. What has changed?
  4. 5. TIME & SPACE 24/7 WWW
  5. 6. NETWORKS one to all peer to peer
  6. 7. ENCODING
  7. 8. SEARCH find retrieve
  8. 9. CONTRIBUTE review & rate publish
  9. 12. 100 consumers 10 synthetizers 1 creators Pyramid of Bradley Horowitz
  10. 13. Applied to Marketing
  11. 21. We are Creators reporters publishers DJs experts editors critics broadcasters
  12. 22. Why does it matter? credibility of CG reviews
  13. 23. Verba docent, exempla trahunt
  14. 24. Thank you search: TheAfter
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