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We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
We are humans We generate content
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We are humans We generate content

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A presentation i gave on November 6 at the Youth Stichting Marketing Congress. theme of the congress: User Generated Content

A presentation i gave on November 6 at the Youth Stichting Marketing Congress. theme of the congress: User Generated Content

Published in: Business, Technology
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Transcript

  • 1. We are Humans We generate Content
    • Youth Stichting Marketing Congress
    • David Hachez
  • 2. Verba volant, scripta manent
  • 3.  
  • 4. What has changed?
  • 5. TIME & SPACE 24/7 WWW
  • 6. NETWORKS one to all peer to peer
  • 7. ENCODING
  • 8. SEARCH find retrieve
  • 9. CONTRIBUTE review & rate publish
  • 10.  
  • 11.  
  • 12. 100 consumers 10 synthetizers 1 creators Pyramid of Bradley Horowitz
  • 13. Applied to Marketing
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. We are Creators reporters publishers DJs experts editors critics broadcasters
  • 22. Why does it matter? credibility of CG reviews
  • 23. Verba docent, exempla trahunt
  • 24. Thank you search: TheAfter

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