We are humans We generate content

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A presentation i gave on November 6 at the Youth Stichting Marketing Congress. theme of the congress: User Generated Content

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We are humans We generate content

  1. 1. We are Humans We generate Content <ul><li>Youth Stichting Marketing Congress </li></ul><ul><li>David Hachez </li></ul>
  2. 2. Verba volant, scripta manent
  3. 4. What has changed?
  4. 5. TIME & SPACE 24/7 WWW
  5. 6. NETWORKS one to all peer to peer
  6. 7. ENCODING
  7. 8. SEARCH find retrieve
  8. 9. CONTRIBUTE review & rate publish
  9. 12. 100 consumers 10 synthetizers 1 creators Pyramid of Bradley Horowitz
  10. 13. Applied to Marketing
  11. 21. We are Creators reporters publishers DJs experts editors critics broadcasters
  12. 22. Why does it matter? credibility of CG reviews
  13. 23. Verba docent, exempla trahunt
  14. 24. Thank you search: TheAfter

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