We are humans We generate content
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We are humans We generate content

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A presentation i gave on November 6 at the Youth Stichting Marketing Congress. theme of the congress: User Generated Content

A presentation i gave on November 6 at the Youth Stichting Marketing Congress. theme of the congress: User Generated Content

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We are humans We generate content Presentation Transcript

  • 1. We are Humans We generate Content
    • Youth Stichting Marketing Congress
    • David Hachez
  • 2. Verba volant, scripta manent
  • 3.  
  • 4. What has changed?
  • 5. TIME & SPACE 24/7 WWW
  • 6. NETWORKS one to all peer to peer
  • 7. ENCODING
  • 8. SEARCH find retrieve
  • 9. CONTRIBUTE review & rate publish
  • 10.  
  • 11.  
  • 12. 100 consumers 10 synthetizers 1 creators Pyramid of Bradley Horowitz
  • 13. Applied to Marketing
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. We are Creators reporters publishers DJs experts editors critics broadcasters
  • 22. Why does it matter? credibility of CG reviews
  • 23. Verba docent, exempla trahunt
  • 24. Thank you search: TheAfter