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Cloud Camp Unique Useful May 2008
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Cloud Camp Unique Useful May 2008

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quick tour of a unique and a useful branding campaign

quick tour of a unique and a useful branding campaign

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Cloud Camp Unique Useful May 2008 Cloud Camp Unique Useful May 2008 Presentation Transcript

  • Two shoe stories: Unique Useful CloudCamp/May2008/Thane
  • Unique Useful
  • Onitsuka Tiger
  • History 1949 1951 1957 1977 2003
  • THEN Respect the past, to inspire the future.
  • NOW Japan is cool. Let’s embrace it.
  • http://www.madeofjapan.com/
  • http://www.youtube.com/watch?v=oOUfh1quwKg
  • http://youtube.com/watch?v=c8o68-2QuC4
  • Campaigns
  • Unique Useful
  • Nike+
  • Nike+ shoe + iPod
  • Nike+ shoe + SportBand
  • virtual racing, progress tracking, motivational goals and stories, and global community comparison tools + live feedback
  • http://www.youtube.com/watch?v=PByZz9MV68k
  • Two shoe stories: Unique Useful Both good. Both engaging.