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Two shoe stories:


Unique
Useful


                    CloudCamp/May2008/Thane
Unique
Useful
Onitsuka Tiger
History
1949   1951   1957   1977     2003
THEN
Respect the past, to
inspire the future.
NOW
Japan is cool. Let’s
embrace it.
http://www.madeofjapan.com/
http://www.youtube.com/watch?v=oOUfh1quwKg
http://youtube.com/watch?v=c8o68-2QuC4
Campaigns
Unique
Useful
Nike+
Nike+



shoe + iPod
Nike+



shoe + SportBand
virtual racing, progress
tracking, motivational goals
and stories, and global
community comparison
tools
+ live feedback
http://www.youtube.com/watch?v=PByZz9MV68k
Two shoe stories:


Unique
Useful
Both good.
Both engaging.
Cloud Camp Unique Useful May 2008
Cloud Camp Unique Useful May 2008
Cloud Camp Unique Useful May 2008
Cloud Camp Unique Useful May 2008
Cloud Camp Unique Useful May 2008
Cloud Camp Unique Useful May 2008
Cloud Camp Unique Useful May 2008
Cloud Camp Unique Useful May 2008
Cloud Camp Unique Useful May 2008
Cloud Camp Unique Useful May 2008
Cloud Camp Unique Useful May 2008
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Cloud Camp Unique Useful May 2008

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quick tour of a unique and a useful branding campaign

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Cloud Camp Unique Useful May 2008

  1. 1. Two shoe stories: Unique Useful CloudCamp/May2008/Thane
  2. 2. Unique Useful
  3. 3. Onitsuka Tiger
  4. 4. History 1949 1951 1957 1977 2003
  5. 5. THEN Respect the past, to inspire the future.
  6. 6. NOW Japan is cool. Let’s embrace it.
  7. 7. http://www.madeofjapan.com/
  8. 8. http://www.youtube.com/watch?v=oOUfh1quwKg
  9. 9. http://youtube.com/watch?v=c8o68-2QuC4
  10. 10. Campaigns
  11. 11. Unique Useful
  12. 12. Nike+
  13. 13. Nike+ shoe + iPod
  14. 14. Nike+ shoe + SportBand
  15. 15. virtual racing, progress tracking, motivational goals and stories, and global community comparison tools + live feedback
  16. 16. http://www.youtube.com/watch?v=PByZz9MV68k
  17. 17. Two shoe stories: Unique Useful Both good. Both engaging.

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