various types of advertising with examples

1. 1

3. 1. Product advertising
2. Institutional
3. On the basis of demand
4. On the basis of target group
5. On the basis of geographical spread
6. Services advertising
7. As per timing of response
8. Convergence advertising

4. • New product
• Announce availability /Introdutory
stage – product life cycle
Informative
(original
approach)
• Develop demand for a
brand/product. Growth period and
a little on maturity period
Persuasive
• Promotional activity
• A little on Maturity period & full
declining period
Reminder
oriented

6. On the basis of demand
Advt for the product and not
for the brand
As there was not much competition – Parle
laid emphasis on the product – not on
brand

9. On the basis of geographical spread
1. Global
2. National
3. Regional
4. local