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Peek analytics social audience reports silversea _dec_05_2012
 

Peek analytics social audience reports silversea _dec_05_2012

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    Peek analytics social audience reports silversea _dec_05_2012 Peek analytics social audience reports silversea _dec_05_2012 Presentation Transcript

    • @Silversea Audience Report Key Metrics: @Silversea | December - 5 - 2012 @Silversea had 87,235 Twitter followers and weve classified the ones we could into Consumer, Business, Total Audience and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 87,235 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @Silversea s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 1,572x calculation, is gauged by how well connected @Silversea s Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,Silversea and are thus better able to spread your message far and wide.@Silversea | Jun 25 2008Award-winning cruise company offering a highlypersonalised luxury travel experience, blending Identified Audiencecosy sophistication and breathtaking worldwidedestinations. Tweets 1,572 Followers 87,235 Following 78,885 IDENTIFIED AUDIENCE 1
    • Audience Reach Insights Insights : - On average, each of @Silverseas followers has 10,659 connections across all social media platforms. Therefore, @Silversea can potentially indirectly reach 268,600,979 (25,200 x 10,659) people. AVERAGE NETWORK SIZE Audience DemographicsSilversea Insights : -*Statistics based on 78%@Silversea | Jun 25 2008 of @Silverseas followers, whose sex we were able to determine.Award-winning cruise company offering a highlypersonalised luxury travel experience, blendingcosy sophistication and breathtaking worldwidedestinations. SEX Insights : Tweets 1,572 - 29% @Silverseas audience is between 36 - Followers 87,235 45. - *Statistics based on 18% Following 78,885 of @Silverseas followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
    • Audience Demographics [continued] Insights : - Compared to the average @Silverseas female followers tend to be more in the 46 - 55 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average @Silverseas maleSilversea followers tend to be more in the 46 - 55 age range.@Silversea | Jun 25 2008Award-winning cruise company offering a highlypersonalised luxury travel experience, blending MALEcosy sophistication and breathtaking worldwide FOLLOWERS BYdestinations. AGE Audience Geographic Insights Insights : Tweets 1,572 - @Silversea has a higher percentage of followers Followers 87,235 from London, England, United Kingdom than the Following 78,885 typical Twitter user. TOP CITIES 3
    • Audience Geographic Insights [continued] Insights : - @Silversea has a higher percentage of followers from Florida than the typical Twitter user. TOP STATES/PROVINCES Insights : - @Silversea has a lower percentage of followersSilversea from USA than the typical Twitter user.@Silversea | Jun 25 2008Award-winning cruise company offering a highlypersonalised luxury travel experience, blending TOP COUNTRIEScosy sophistication and breathtaking worldwidedestinations. Tweets 1,572 Followers 87,235 Following 78,885 4
    • Audience Interests Insights Insights : - Compared to the average audience, @Silverseas audiences top three interests are Food, Literature, and Pets.Silversea@Silversea | Jun 25 2008 INTEREST AFFINITYAward-winning cruise company offering a highlypersonalised luxury travel experience, blendingcosy sophistication and breathtaking worldwidedestinations. Tweets 1,572 Followers 87,235 Following 78,885 5
    • Audience Career Insights Insights : - @Silverseas consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience @Silverseas topSilversea three industries are Hospitality, Public Sector,@Silversea | Jun 25 2008 and Insurance.Award-winning cruise company offering a highlypersonalised luxury travel experience, blendingcosy sophistication and breathtaking worldwidedestinations. Tweets 1,572 INDUSTRY Followers 87,235 Following 78,885 6
    • Audience Education Insights Insights : - @Silverseas followers attend Community College schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media UsageSilversea Insights : - @Silverseas consumer@Silversea | Jun 25 2008 audience is active on at least 80,731 social profiles and/or blogs.Award-winning cruise company offering a highlypersonalised luxury travel experience, blendingcosy sophistication and breathtaking worldwidedestinations. SOCIAL MEDIA USE Insights : Tweets 1,572 - 81% of @Silverseas followers have Facebook Followers 87,235 profiles. - @Silverseas has more Following 78,885 followers who use YouTube than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
    • Audience Social Media Usage [continued] Insights : - 23% of @Silverseas consumer audience has been identified as a Blogger. ONLINE ACTIVITIESSilversea@Silversea | Jun 25 2008Award-winning cruise company offering a highlypersonalised luxury travel experience, blendingcosy sophistication and breathtaking worldwidedestinations. Tweets 1,572 Followers 87,235 Following 78,885 8