1. @Silversea Audience Report
Key Metrics: @Silversea | December - 5 - 2012
@Silversea had 87,235 Twitter followers and we've classified the ones we could into Consumer, Business,
Total Audience
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
87,235 and spam accounts, which we do not factor into our audience metrics.
Pull is a good measure of how influential @Silversea 's audience is, compared to the average Twitter
Social Pull
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
1,572x calculation, is gauged by how well connected @Silversea 's Twitter followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
Silversea
and are thus better able to spread your message far and wide.
@Silversea | Jun 25 2008
Award-winning cruise company offering a highly
personalised luxury travel experience, blending Identified Audience
cosy sophistication and breathtaking worldwide
destinations.
Tweets 1,572
Followers 87,235
Following 78,885
IDENTIFIED
AUDIENCE
1

2. Audience Reach Insights
Insights :
- On average, each of
@Silversea's followers has
10,659 connections across
all social media platforms.
Therefore, @Silversea can
potentially indirectly reach
268,600,979 (25,200 x
10,659) people.
AVERAGE
NETWORK SIZE
Audience Demographics
Silversea Insights :
-*Statistics based on 78%
@Silversea | Jun 25 2008 of @Silversea's followers,
whose sex we were able to
determine.
Award-winning cruise company offering a highly
personalised luxury travel experience, blending
cosy sophistication and breathtaking worldwide
destinations. SEX
Insights :
Tweets 1,572 - 29% @Silversea's
audience is between 36 -
Followers 87,235 45.
- *Statistics based on 18%
Following 78,885 of @Silversea's followers,
whose age we were able to
determine by identifying
through social profile or
AGE RANGE public records data.
2

3. Audience Demographics [continued]
Insights :
- Compared to the average
@Silversea's female
followers tend to be more in
the 46 - 55 age range.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
@Silversea's male
Silversea followers tend to be more in
the 46 - 55 age range.
@Silversea | Jun 25 2008
Award-winning cruise company offering a highly
personalised luxury travel experience, blending MALE
cosy sophistication and breathtaking worldwide FOLLOWERS BY
destinations. AGE
Audience Geographic Insights
Insights :
Tweets 1,572 - @Silversea has a higher
percentage of followers
Followers 87,235 from London, England,
United Kingdom than the
Following 78,885 typical Twitter user.
TOP CITIES
3

4. Audience Geographic Insights [continued]
Insights :
- @Silversea has a higher
percentage of followers
from Florida than the typical
Twitter user.
TOP
STATES/PROVINCES
Insights :
- @Silversea has a lower
percentage of followers
Silversea from USA than the typical
Twitter user.
@Silversea | Jun 25 2008
Award-winning cruise company offering a highly
personalised luxury travel experience, blending TOP COUNTRIES
cosy sophistication and breathtaking worldwide
destinations.
Tweets 1,572
Followers 87,235
Following 78,885
4

5. Audience Interests Insights
Insights :
- Compared to the average
audience, @Silversea's
audience's top three
interests are Food,
Literature, and Pets.
Silversea
@Silversea | Jun 25 2008
INTEREST
AFFINITY
Award-winning cruise company offering a highly
personalised luxury travel experience, blending
cosy sophistication and breathtaking worldwide
destinations.
Tweets 1,572
Followers 87,235
Following 78,885
5

6. Audience Career Insights
Insights :
- @Silversea's consumer
audience has a high level of
income compared to the
average.
INCOME LEVEL
Insights :
- Compared to the average
audience @Silversea's top
Silversea three industries are
Hospitality, Public Sector,
@Silversea | Jun 25 2008
and Insurance.
Award-winning cruise company offering a highly
personalised luxury travel experience, blending
cosy sophistication and breathtaking worldwide
destinations.
Tweets 1,572
INDUSTRY
Followers 87,235
Following 78,885
6

7. Audience Education Insights
Insights :
- @Silversea's followers
attend Community College
schools more than the
average Twitter audience.
EDUCATION
TYPE
Audience Social Media Usage
Silversea Insights :
- @Silversea's consumer
@Silversea | Jun 25 2008 audience is active on at
least 80,731 social profiles
and/or blogs.
Award-winning cruise company offering a highly
personalised luxury travel experience, blending
cosy sophistication and breathtaking worldwide
destinations. SOCIAL MEDIA
USE
Insights :
Tweets 1,572 - 81% of @Silversea's
followers have Facebook
Followers 87,235 profiles.
- @Silversea's has more
Following 78,885 followers who use YouTube
than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
7

8. Audience Social Media Usage [continued]
Insights :
- 23% of @Silversea's
consumer audience has
been identified as a
Blogger.
ONLINE
ACTIVITIES
Silversea
@Silversea | Jun 25 2008
Award-winning cruise company offering a highly
personalised luxury travel experience, blending
cosy sophistication and breathtaking worldwide
destinations.
Tweets 1,572
Followers 87,235
Following 78,885
8