New sensors. More intelligent apps. Mobile-connected smart objects. Wearables. LTE. Augmented reality. Multi-platform development tools. Precision indoor location sensing. Ultra HD. Flexible screens. The list of anticipated future mobile technologies goes on and on. On April 23, NYC Media Lab and Razorfish presented an evening of demos and discussion on Mobile Futures to learn what’s on the verge of commercialization, what’s still in the lab, and what advances will change the nature of media and communications in the future. Here a few tips I shared with start-ups and aspiring entrepreneurs on how to get agencies like Razorfish excited about their ideas and/or technology.

1. Hello.
Tom Cramer
Mobile Practice Lead, Razorfish
@tecramer

2. 2
Why we exist
Brand New Thinking
How we do what we do
Here for tomorrow
What we create
Transformational work

3. 3
7 3000
Major hubs
USA
England
Germany
India
China
Australia
South America
Offshoring
Costa Rica
Columbia
China
Mauritius
India
Partners
Argentina
Ukraine
Belarus
Bulgaria
Guatemala
Vietnam
Employees
Brand Building
Data Services
Experience Design
Media
Retail & Commerce
Strategic Consulting
Technology Platforms

4. How do you pitch
mobile technologies
to an agency/client?
4 Mobile mobile mobile…

5. 5
Help us help you.

6. 6
Things to consider when pitching your product
1
Be honest and
straight-forward
2
Solve a real
problem
3
Tell your
story
4
Be a patient
partner

7. 7
Be honest 1. and straight-forward
§ No buzzwords
§ Use plenty of examples and metaphors
§ No B.S.

8. 8
Solve 2. a real problem
§ Explain why our clients should invest
§ Why will they be better off
§ What will they only learn or achieve through you

9. 9
3. Tell your story
§ Position your company and your offering
§ Know your competition
§ Show focus (you can’t be all things)

10. 10
Be 4. a patient partner
§ Our sell-in cycle can be long
§ Show diligence with follow-up
§ Make it easy to put you forward

11. 11
One more thing

12. 12
Show your
enthusiasm!

13. Thank you.
13 Tom.Cramer@razorfish.com