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2013 Spring Internship Program        Golf’s First Major
TOURNAMENT OVERVIEWThe Kraft Nabisco Championship is golf’s firstmajor and one of the LPGA Tour’s mostprestigious events. ...
Internship OverviewINTERNSHIP INFORMATION:The Kraft Nabisco Championship’s internship program is an extremely hands on exp...
Tournament Operations InternDates: February 15th – April 15thResponsibilities and Description:     – Responsible for maint...
Product Sampling & Operations InternDates: February 15th – April 15thResponsibilities and Description:     – Responsible f...
Special Events InternDates: February 15th – April 15thResponsibilities and Description:     – Responsible for the producti...
Sales & Corporate Partnerships InternDates: February 15th – April 15thResponsibilities and Description:      – Have strong...
Office Administration & Social Media InternDates: February 15th – April 15thResponsibilities and Description:     – Respon...
Marketing, PR & Social Media InternDates: February 15th – April 15thResponsibilities and Description:     – Responsible fo...
Ticketing & Credentials InternDates: February 15th – April 15thResponsibilities and Description:     – Responsible for cre...
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  1. 1. 2013 Spring Internship Program Golf’s First Major
  2. 2. TOURNAMENT OVERVIEWThe Kraft Nabisco Championship is golf’s firstmajor and one of the LPGA Tour’s mostprestigious events. Founded in 1972 by DavidFoster and Dinah Shore, the Kraft NabiscoChampionship earned the designation as amajor tournament in 1983.April 1 – 7, 2013 will be the 42nd time this eventhas been contested at Mission Hills Country Clubin Rancho Mirage, Calif. Since its inception, theChampionship holds the distinction of being thesecond oldest golf tournament continuously heldat the same course.For many, the event is most distinguished by oneof golf’s most beloved traditions: the champion’sleap into Poppie’s Pond, located adjacent to the18th green. The champion’s leap into Poppie’sPond has become one of the most anticipatedand memorable traditions in golf.2
  3. 3. Internship OverviewINTERNSHIP INFORMATION:The Kraft Nabisco Championship’s internship program is an extremely hands on experience wherestudents will have the opportunity to play a major role in the execution of the most prestigious eventon the LPGA Tour. Championship interns become an extension of the full time staff and are given thechance to really experience the field of Sports and Event Management.Specific internship positions will vary, however each intern will hold responsibilities serving theChampionship as a whole as well as in their designated positions.This information packet contains specific responsibilities and job descriptions for each position. Theinternship program runs from February 15th through April 15th, 2013. Resumes should be submittedto the Championship Office no later than January 15th, 2013. Candidates will be notified by then ifthey have been selected for an interview. All interviews will take place in Rancho Mirage or via thetelephone (for those unable to attend in person). Final decisions will be made by February 1st.ELIGIBILITY REQUIREMENTS:All candidates must receive academic credit to be eligible. Interns for the Kraft NabiscoChampionship will be required to work a minimum of 40 hours per week. As the Championshipnears, a 7-day work-week will be required. Each position will require overtime.3
  4. 4. Tournament Operations InternDates: February 15th – April 15thResponsibilities and Description: – Responsible for maintenance of Kraft Nabisco Championship Work plan & Status Report – Finalize all vendor agreements and work with each lead contact for on-site build – Liaison for all deliveries of all office trailers & storage containers – Responsible for set up of LPGA TOUR Headquarters and all appropriate trailers on-site – Assist Operations Manager in procurement of miscellaneous championship supplies – Responsible for inventory and maintenance of all KNC on-site signage – Assist Operations Manager and operations interns in course set up – Responsible for taking all operational photos throughout build and tournament weekGeneral Responsibilities: – Assist with special events – Assist with general championship operations – Assist with daily administrative needsStaff Supervisor: Operations Manager – Jon-Paul Genet4
  5. 5. Product Sampling & Operations InternDates: February 15th – April 15thResponsibilities and Description: – Responsible for delivering the Kraft Product Sampling Program at the 2013 KNC – Responsible for ordering, delivery and inventory of the Kraft product to be displayed at the 2013 Championship – Work with volunteer team to develop product sampling at specific locations around the tournament – Hospitality locations – Spectator Village – Sampling stations – Responsible for inventory of all deliveries to the Kraft Nabisco Championship office – Assist Operations Manager and operations interns in course set upGeneral Responsibilities: – Assist with special events – Assist with general championship operations – Assist with daily administrative needsStaff Supervisor: Operations Manager – Jon-Paul Genet / Gabe Codding5
  6. 6. Special Events InternDates: February 15th – April 15thResponsibilities and Description: – Responsible for the production of all special events leading up to the tournament and throughout Championship Week, including: – Media Day – EA Sports kickoff – Pro-Am Draw and Awards functions – Responsible to maintaining budgets for all the above events – Responsible for communicating with all partners on special events – Responsible for ordering all gifts and prizes for all special events mentioned above – Responsible for the inventory of all gifts and prizes in the office – Assist Corporate Partner Interns on partner integration programs and exhibitors – Develop all Championship presentations and handle all A-V requirementsGeneral Responsibilities: – Assist with special events – Assist with general championship operations – Assist with daily administrative needsStaff Supervisor: Tournament Coordinator – Gabe Codding / Kira Meixner6
  7. 7. Sales & Corporate Partnerships InternDates: February 15th – April 15thResponsibilities and Description: – Have strong knowledge of all corporate partners and terms of their agreements – Responsible for managing needs of assigned partners on-site during Championship Week – Responsible for sponsor and trade ticket fulfillment from ticketing and credentials colleague – Maintain communication with past ticket purchasers to secure renewals for 2013 – Target and reach out to potential corporate ticket purchasers locally – Maintain and develop database of local companies – Work with local colleges and universities to promote ticket sales to students – Work with local public and private golf course as well as high schools to develop ticket packages – Prepare presentations and offerings for new sales opportunities – Communicate with Corporate Partners to gain approval on their activation itemsGeneral Responsibilities: – Assist with special events – Assist with general championship operations – Assist with daily administrative needsStaff Supervisor: Tournament Coordinator – Chris Peterson7
  8. 8. Office Administration & Social Media InternDates: February 15th – April 15thResponsibilities and Description: – Responsible for the day-to-day operation of the Kraft Nabisco Championship office including scheduling meetings, answering inquiries about the tournament, and being the face of the office – Responsible for ordering, delivery and inventory of the Kraft product to be displayed at the 2013 Championship – Work with volunteer team to develop product sampling at specific locations around the tournament – Hotel – Spectator Village – Clubhouse and Hospitality Locations – Responsible for inventory of all deliveries to the Kraft Nabisco Championship office – Assist Operations Manager and operations interns in course set upGeneral Responsibilities: – Assist with special events – Assist with general championship operations – Assist with daily administrative needsStaff Supervisor: Tournament Coordinator – Dianne McPherson / Kira Meixner8
  9. 9. Marketing, PR & Social Media InternDates: February 15th – April 15thResponsibilities and Description: – Responsible for updating the Championship website – Assist in working with the Championship’s local and national PR firms on Press & Media – Assist in coordination of all media buys and ad placements – Work with IMG creative team to organize and submit all print and online ads – Responsible for coordination and implementation of all social network strategy including Facebook, Twitter, YouTube, etc. – Assist Dave Haggith with Media Center management including credentialing and press releasesGeneral Responsibilities: – Assist with special events – Assist with general championship operations – Assist with daily administrative needsStaff Supervisor: Tournament Coordinator – Dianne McPherson / Kira Meixner9
  10. 10. Ticketing & Credentials InternDates: February 15th – April 15thResponsibilities and Description: – Responsible for credential creation and distribution system – Responsible for all Ticket Fulfillment (Sponsors, Charity, Vendors) – Responsible for development of credential sheets for all security access points – Develop overall security plan and work with on-site security vendor – Responsible for on-site parking plan – Responsible for inventory, tracking and on-site fulfillment of tickets, parking credentials and vouchers (Volunteer, Caddie, Media, etc) – Assist with sponsor, trade and charity ticket fulfillment – Work with Corporate Partnerships Sponsor intern to complete corporate ticket fulfillmentGeneral Responsibilities: – Assist with special events – Assist with general championship operations – Assist with daily administrative needsStaff Supervisor: Tournament Coordinator – Kira Meixner10
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