KPI and Measurement strategy : The Guide to a successful measurement strategy by AT Internet during the Jump 2012 at London.

1. Online Intelligence Solutions

2. KPI & MEASUREMENT STRATEGY
BACK TO BASICS
PART 4 OF TRILOGY
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3. AGENDA
 AT Internet
 Guide to a successful Measurement Strategy
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4. AT INTERNET – ONLINE BUSINESS INTELLIGENCE
WHO WE ARE
15 years experience
3,500+ customers worldwide
350,000+ sites measured
150+ employees worldwide
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5. AT INTERNET
WHAT OUR CUSTOMERS SAY
“AT Internet reference clients indicate
the highest level of overall satisfaction of
the vendors in this evaluation.
AT Internet reference clients reported
the lowest likelihood of considering
switching vendors.”
"The Forrester WaveTM : Web Analytics, Q4 2011" - Forrester Research, Inc. 6th October 2011
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6. AT INTERNET
ONLINE BUSINESS INTELLIGENCE
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7. MEASUREMENT STRATEGY
DATA, DATA, DATA, COMING OUT OF YOUR EARS
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8. 1. CONDUCT A MATURITY ASSESSMENT
ACTUAL LEVEL Strategy
Vs
TO ACHEIVE
Tool Team
Use Process
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9. 1. CONDUCT A MATURITY ASSESSMENT
STRATEGY TEAM PROCESS USE TOOL RESULTS
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10. 1. CONDUCT A MATURITY ASSESSMENT
ACTUAL
LEVEL Strategy
Client Level To acheive Vs
TO ACHEIVE
Strategy 2,92682927 3
Team 4,57894737 3
Tool Team
Process 3,9625 3
Use 3,1 3
Tool 3,0979021 3
Use Process
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11. 2. KNOW YOUR CRITICAL SUCCESS FACTORS
CRITICAL SUCCESS FACTOR
Is a critical factor or activity required for
ensuring the success of a company or
an organisation
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12. 3. SET SMART OBJECTIVES
S pecific €
M easurable €
A chievable€
R ealistic €
T imely
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13. 4. CARRY OUT KPI WORKSHOP
“ KPI can be either a count or ratio […] it is infused with business
strategy and therefore the set of appropriate KPIs typically differs
between site and process types. ”
Source : www.digitalanalyticsassociation.org (« Big Three definitions » Ver. 1.0)
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14. 5. KPI & KPI METRICS
Conversion
Frequency, Recency
Acquisition vs. retention
Acquisition
Engagement Conversion Retention
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15. 6. CREATE A DASHBOARD / SCORECARD
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16. 7. NO ‘ABSOLUTE NUMBERS’ PLEASE
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17. 8. CONDUCT DEEP-DIVE ANALYSIS
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18. 9. SHARE IT!
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19. 10 KAIZEN - CONTINUOUS IMPROVEMENT
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20. Online Intelligence Solutions
THANK YOU !
insight@atinternet.com

21. Online Intelligence Solutions
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mail : atcontact@atinternet.com