17. tactics Chipvertising in magazines We inserted themed paint chips in magazines Tear them out to see how a color looks on the wall and bring directly to The Home Depot
18. tactics Front of insert = editorial color advice Cover pouch Glidden cover insert in September House Beautiful Back of insert = Glidden Top 10 Harvest Colors
19. Pop-up paint centers and street teams demonstrating the new Gliddentools and color center moved throughout NYC all summer tactics NYC Mojito paint kiosks Consumers could take colored paint chips of their choice directly to The Home Depot
24. 72 hours following launch, Glidden Paint Giveaway reached # 4 hottest search on Google and # 5 search on TwitterConversations spiked at 1,148 during the Giveaway Total Conversations 2,963 June 8th-July 8th
28. Sales of Glidden at The Home Depot are way ahead of last year, both nationally and in all of our top 10 sales markets *Based on 4 week period following campaign launch compared to same period in 2008
![Glidden Gets You Going Campaign: Launched June 25th Challenge ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)