The document discusses the ways in which the student's media product adheres to or challenges conventions of the horror genre. Some conventions that were kept include using stereotypical teenage characters and eerie lighting. Two ways it challenges conventions are by casting a young girl as the murderer, which is rare, and having no survivors at the end. Music is also used unconventionally by varying the tempo. Familiar elements were kept to signal to audiences that it is a horror film and keep aspects they expect and enjoy from the genre.

1. Question 1: In what ways does you media product use, develop or challenge forms and conventions of real media products? With our teaser trailer finished and displayed on the blog it is now important for each of us to evaluate and analysis the teaser trailer, to see if it is fit for purpose and also whether the teaser sticks to typical convention or if it strays. I will also aim to look at other areas including the films posters and magazine front cover, what I have learned from audience feedback and how the media has aided me in research, planning and the evaluation stages.