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Tathaagat chakraborty profile


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Greetings! …


I’m an Art Director with over 5 years of experience based out of New Delhi, India. My work experience ranges across ATL, BTL and digital/interactive media. I’ve worked for premier brands like Kingfisher, Chevrolet India, Bentley, Lamborghini, Hewlett-Packard, Microsoft, Coca-cola, Pepsico India, Airtel, Diesel Jeans amongst others, in reputed agencies like Percept H, Webchutney and Quasar.

I’m presently working as an Art Director at Webchutney Studio Pvt. Ltd., India’s leading full service digital agency.

I wish to work in an esteemed organization like yours.

I look forward to an opportunity to present myself as a deserving candidate for the post of an Art person. Therefore, I'm submitting my brief profile to you.

Hoping to hear from you soon.

Thanks & regards,

Tathaagat Chakraborty
9650360889, 9990193888

Published in: Design, Business

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  • 1. PortfolioTathaagat Chakraborty
  • 2. ResumeOverviewCreative Direction - Marketing & CommunicationCreative Direction | Design | Photography. Over 5 years of experience creating effective digital, print and BTL creative solutions. Ability to manageprojects from initial concept to final execution. Strong visualization, Marketing, Communication, design, organizational & team leading skills.Work Experience (5+ yrs)Presently working as Art Director with Webchutney Studio Pvt. Ltd.(Mar 2011-till date)Job Profile:Art Direction | Project Management | Digital Marketing Campaign Development | UI & Website Architecture DevelopmentDeveloping a digital campaign idea for the Brands. Also conceptualize, create and execute the User Interface & Experience in the websites and any otheronline or digital presence like social media, web banner, e-mailers, WAPs etc.I have managed all the major P&L accounts in the company like Uninor, Airtel, Nestlé, Canon, Beetle etc.Managing & guiding a team of 5 other eligible for design and execution within our organization.Core competent for developing Website architecture and user interfaces for Corporate Communication & Social Media Marketing Campaign Designs.Major Projects:• Nestlé Milkmaid Social Media Campaign corporate digital Apps & campaigns development• Airtel iPhone4 launch corporate website development• Uninor corporate website architecture & UI development
  • 3. Worked as Art Director with Quasar Media Pvt. Ltd. (April 2009-Jan 2011)Job Profile:Art Direction | Digital Marketing Campaign Conceptualisation | Digital & Web UI DesigningDeveloping a digital campaign concepts for the Brands. Also ideating, create and execute the designs & Experiences in the websites and any other online or digitalpresence like social media, web banner, e-mailers, WAPs etc.I have managed all the big P&L accounts in the company like Chevrolet, Apollo Munich, Kingfisher, Skoda, etc. Managing & guiding a team of 5 other eligible fordesign and execution within our organization.Major Projects:• Apollo Munich Health Insurance Corporate website revamp• Corporate website concept and UI development• Chevrolet India Corporate website revamp• Chevy Beat Digital launch ideation & web UIs designing• Chevy Cruze Digital launch ideation & web UIs designingWorked as Art Head with Shobiz Experiential Communication Pvt. Ltd. (Dec 2007-Mar 2009)Job Profile:Art Direction | Strategy | Design | ConceptualizationThe job is to create effective BTL creative solutions. Also, I’m supposed to manage projects from initial conceptualization to final workability of the idea havingstrong visualization, marketing, communication, team leading skills.I was managing all the largest accounts in the company i.e. HP, Ericsson, Coca-Cola, Vodafone, Metso, Bentley, Lamborghini and many more. Also, I wasstrategically planning for their event services and brand promotion and also plan the costing for them to add value to the client’s budget.Managing & guiding a team of 7 other eligible for design, concepts and creative production within our organization.
  • 4. Worked as Jr. Visualizer with Percept, Lucknow.(Nov 2005-Feb 2007) Co-Curricular ActivitiesJob Profile:the job was to develop ad campaign art & graphics ideas for the Brands. • Membership in Lucknow Camera Club • Membership in UP Press Clubi have worked for the largest account in the company i.e. Sahara india. • Membership in Horizon International Photographic Society • Membership in Bhartendu Natya Kala Academy, Lucknow • Membership in AFTC, New DelhiWorked as Visualizer and Conceptualizer with Invisage Brand PromotionCommuniqué, Lucknow. (April 2005-Oct 2005)Job Profile:the job was to develop ad campaign art & graphics ideas for the Brands. Technical Skills • Adobe Illustrator CS5 • Adobe Photoshop CS5 • Adobe Indesign CS5 • Adobe Flash CS5Professional Qualification • • Corel DRAW X5 Good command in Applied Photography (amateur videographer also)• PG Diploma in Communication with specialization in Advertising, from Apeejay • Good hold in Illustration ( Caricature, life-studies & Panoramas) Institute of Mass Communication, New Delhi• B.F.A. In Applied Arts with specialization in Visualization and Applied Photography from College of Arts & Craft. Lucknow University, Lucknow (U.P.)Academic Qualification• High School (CBSE)2001• Inter Mediate (CBSE)2003
  • 5. Awards & RecognitionsIDMA Gold for Best Micro site/ Website-Corporate –Chevrolet, 2011 - Silver for Best Micro site/ Website-Service –Apollo Munich Health Insurance Campaign, 2011www.apollomunichinsurance.comIndian Digital Media Awards Gold – Best Corporate Site – Apollo Munich, 2010www.apollomunichinsurance.comIAMAI Award 2010 – Best Internet Marketing Campaign – General Motors india - Drive your Beat Campaign
  • 6. ClientsTelecommIT / Electronics /Business Processes PSG | IPG | TSGAutomobilesGovt. & Public Sector/OthersF & B/FMCG
  • 7. WEB Apollo Munich Health Insurance Corporate websiteUser Experience & Communication Idea
  • 8. WEB Kingfisher www.kingfisherworld.comUser Experience & Communication Idea GUI Design
  • 9. WEBNew Skoda Laura, India User Interface Design
  • 10. WEB Chevrolet India Corporate websiteUser Experience & Website architecture
  • 11. WEB Chevrolet Beat www.driveyourbeat.comUser Experience & Campaign Idea GUI Design
  • 12. WEB Hero Honda Karizma, User Experience & Communication Idea GUI Design
  • 13. WEB Hero Honda, India Hero Honda Escape Velocity, PR CampaignUser Experience & Campaign Idea GUI Design
  • 14. WEB Uninor, India Website ArchitectureUser Interface Design
  • 15. WEB Lenovo, IndiaQ150 Demo Presentation User Interface Design
  • 16. WEB Eureka Forbes, www. User Interface Design
  • 17. WEB Samsung, IndiaSamsung Frrrnch Campaign Microsite User Interface Design
  • 18. WEB Airtel, Interface Design
  • 19. WEB Nestle, IndiaNestle Milkmaid Sweet Memories Facebook PageUser Experience & Campaign Idea GUI Design
  • 20. WEB Airtel, India Airtel Music Portal Facebook Campaign and MicrositeUser Experience & Campaign Idea GUI Design
  • 21. WEB Fashion and User Interface Design
  • 22. WEB Deal and Youwww.dealsandyou.comUser Interface Design
  • 23. WEB Quasar initiative www.help2cure.comUser Interface Design
  • 24. WEB Microsoft, India www.exploremyway.comUser Experience & Campaign Idea GUI Design
  • 25. WEB Max Healthcare, India Truth About Cancer CampaignUser Experience & Campaign Idea GUI Design
  • 26. WEB Come Clean India NGO MicrositeUser Interface Design
  • 27. WEB Way to Social Product Development Brand IdentityUser Experience Design GUI Design Print Collaterals
  • 28. WEB Ruhil’s, India www.ruhil.inUser Interface Design
  • 29. WEB VCC Edge www.vssedge.comUser Interface Design
  • 30. WEB No Big Deal www.nobigdeal.inUser Interface Design
  • 31. WEB USHA User Interface Design
  • 32. WEB Chevrolet CruzeeMailer Marketing Designs
  • 33. WEB HPPromotional eMailer Campaigns
  • 34. WEB HPPromotional eMailer Campaigns
  • 35. PRINT HP-PSGErignomics Campaign Flyers
  • 36. BRANDIndia Infrastucture and Urban Development Corporation IIUDC Brand Identity Design Print Collaterals Brochures Design
  • 37. BRAND Zuna Advisers LLCBrand Identity Design Print Collaterals Brochures Design
  • 38. PRINT Oberoi HotelsWine Festival Mailer
  • 39. PRINTP&L Consulting GroupBrochure Design
  • 40. PRINTAdabb Hospitality ServicesBrochure Design
  • 41. PRINTHeritage KraftsBrand Identities
  • 42. PRINTGarden ResidencyBrand Positioning Brochure Design
  • 43. PRINTEbaco Group of Companies Brochure Design
  • 44. BRAND YuvrajBrand Ideantity
  • 45. PRINT
  • 46. PRINT Bharti InfratelCompany Values Design
  • 47. Get in touchTathaagat 965 036 0889Flat #1, 3rd Floor, A-Block,Siddhi Vinayak Appartments,Property #115/1, near Bhagwati Hospital, Desu Road,Mehrauli, New Delhi-110030