Greetings!
I’m an Art Director with over 5 years of experience based out of New Delhi, India. My work experience ranges across ATL, BTL and digital/interactive media. I’ve worked for premier brands like Kingfisher, Chevrolet India, Bentley, Lamborghini, Hewlett-Packard, Microsoft, Coca-cola, Pepsico India, Airtel, Diesel Jeans amongst others, in reputed agencies like Percept H, Webchutney and Quasar.
I’m presently working as an Art Director at Webchutney Studio Pvt. Ltd., India’s leading full service digital agency.
I wish to work in an esteemed organization like yours.
I look forward to an opportunity to present myself as a deserving candidate for the post of an Art person. Therefore, I'm submitting my brief profile to you.
Hoping to hear from you soon.
Thanks & regards,
Tathaagat Chakraborty
9650360889, 9990193888
2. Resume
Overview
Creative Direction - Marketing & Communication
Creative Direction | Design | Photography. Over 5 years of experience creating effective digital, print and BTL creative solutions. Ability to manage
projects from initial concept to final execution. Strong visualization, Marketing, Communication, design, organizational & team leading skills.
Work Experience (5+ yrs)
Presently working as Art Director with Webchutney Studio Pvt. Ltd.(Mar 2011-till date)
Job Profile:
Art Direction | Project Management | Digital Marketing Campaign Development | UI & Website Architecture Development
Developing a digital campaign idea for the Brands. Also conceptualize, create and execute the User Interface & Experience in the websites and any other
online or digital presence like social media, web banner, e-mailers, WAPs etc.
I have managed all the major P&L accounts in the company like Uninor, Airtel, Nestlé, Canon, Beetle etc.
Managing & guiding a team of 5 other eligible for design and execution within our organization.
Core competent for developing Website architecture and user interfaces for Corporate Communication & Social Media Marketing Campaign Designs.
Major Projects:
• Nestlé Milkmaid Social Media Campaign corporate digital Apps & campaigns development
• Airtel iPhone4 launch corporate website development
• Uninor corporate website architecture & UI development
3. Worked as Art Director with Quasar Media Pvt. Ltd. (April 2009-Jan 2011)
Job Profile:
Art Direction | Digital Marketing Campaign Conceptualisation | Digital & Web UI Designing
Developing a digital campaign concepts for the Brands. Also ideating, create and execute the designs & Experiences in the websites and any other online or digital
presence like social media, web banner, e-mailers, WAPs etc.
I have managed all the big P&L accounts in the company like Chevrolet, Apollo Munich, Kingfisher, Skoda, etc. Managing & guiding a team of 5 other eligible for
design and execution within our organization.
Major Projects:
• Apollo Munich Health Insurance Corporate website revamp
• Kingfisherworld.com Corporate website concept and UI development
• Chevrolet India Corporate website revamp
• Chevy Beat Digital launch ideation & web UIs designing
• Chevy Cruze Digital launch ideation & web UIs designing
Worked as Art Head with Shobiz Experiential Communication Pvt. Ltd. (Dec 2007-Mar 2009)
Job Profile:
Art Direction | Strategy | Design | Conceptualization
The job is to create effective BTL creative solutions. Also, I’m supposed to manage projects from initial conceptualization to final workability of the idea having
strong visualization, marketing, communication, team leading skills.
I was managing all the largest accounts in the company i.e. HP, Ericsson, Coca-Cola, Vodafone, Metso, Bentley, Lamborghini and many more. Also, I was
strategically planning for their event services and brand promotion and also plan the costing for them to add value to the client’s budget.
Managing & guiding a team of 7 other eligible for design, concepts and creative production within our organization.
4. Worked as Jr. Visualizer with Percept, Lucknow.(Nov 2005-Feb 2007) Co-Curricular Activities
Job Profile:
the job was to develop ad campaign art & graphics ideas for the Brands. • Membership in Lucknow Camera Club
• Membership in UP Press Club
i have worked for the largest account in the company i.e. Sahara india.
• Membership in Horizon International Photographic Society
• Membership in Bhartendu Natya Kala Academy, Lucknow
• Membership in AFTC, New Delhi
Worked as Visualizer and Conceptualizer with Invisage Brand Promotion
Communiqué, Lucknow. (April 2005-Oct 2005)
Job Profile:
the job was to develop ad campaign art & graphics ideas for the Brands. Technical Skills
• Adobe Illustrator CS5
• Adobe Photoshop CS5
• Adobe Indesign CS5
• Adobe Flash CS5
Professional Qualification •
•
Corel DRAW X5
Good command in Applied Photography (amateur videographer also)
• PG Diploma in Communication with specialization in Advertising, from Apeejay • Good hold in Illustration ( Caricature, life-studies & Panoramas)
Institute of Mass Communication, New Delhi
• B.F.A. In Applied Arts with specialization in Visualization and Applied Photography
from College of Arts & Craft. Lucknow University, Lucknow (U.P.)
Academic Qualification
• High School (CBSE)2001
• Inter Mediate (CBSE)2003
5. Awards & Recognitions
IDMA Gold for Best Micro site/ Website-Corporate –Chevrolet, 2011 - www.chevrolet.co.in
IDMA Silver for Best Micro site/ Website-Service –Apollo Munich Health Insurance Campaign, 2011
www.apollomunichinsurance.com
Indian Digital Media Awards Gold – Best Corporate Site – Apollo Munich, 2010
www.apollomunichinsurance.com
IAMAI Award 2010 – Best Internet Marketing Campaign – General Motors india - Drive your Beat Campaign