Learn how Global 2000 companies are using 'digital five forces' to improve their business and relationship with customers. The TCS Global Trend Study 2014 [ http://on.tcs.com/stateofdigital ] surveyed over 800 corporations about their digital strategies, investment and future plans.

1. Digitalinitiatives
arecrucialtobusinesssuccessthisdecade,accordingtoourrespondents
Companiessaytheirdigital
initiativesareeitherthemost
importantfactorintheirrm’s
successorof’major’importance
70%
Aselectgroupofcompanies(4%)
willspendatleast$1billioneach
thisyearondigitalinitiatives,and
thesamepercentageplanto
spendasmuchin2017
$1bn
Companieswillinvestthismuch
thisyearindigitalinitiativesthat
givethemanonlineconnectionto
customersandtheproductsthey
selltothem
$113mn
$
Vastmajorityofcompanies(95%)
seedigitaltechnologiesasacriticalwaytoconnecttotheircustomers
50%connectthroughtheirmobile
appsforcustomers’devices
34%connectviadigitalproducts/servicesthat
customersbuyanddownload
50%connectthroughcontinuous
monitoringofsocialmedia
Digitalinitiatives=morerevenue
Digitalleadersspendthreetimeswhatfollowerswillspendondigitalinitiativesthisyear
Leaders
$290mn
71%
50%
$49bn
Followers
$93mn
7%
20%
$22bn
Averagespend
Increasedrevenue
dueto
digitalinitiatives
Averagerevenue
Averageincrease
inrevenue
Digitalleadersareahead
Companieswiththegreatestsuccessfromtheirdigitalinitiatives
putcustomercentricityatthecoreoftheirdigitalstrategy
Haveasingularlong-term
strategythatputscustomer
valueatthecenter
Leveragemore
technologies
Centralizedigital
initiatives
Integratedigital
technologieswith
existingsystems
Majorityofcompanies
havealreadybroughtadigitalproductorservicetomarket
ofcompanieshavealreadydoneso
59% $234mninaveragerevenuecurrently
fromthesedigitalofferings
75%
ofhightechcompanies
74%
ofmediacompanies
66%
oftelecomcompanies
Thebiggestdigitalinvestors
Mediaandentertainment,telecom,andhightecharemorelikelytohavenewdigital
productsorservices.Whileonly8%ofcompaniessaid‘digitalreimagination’wastheir
digitalstrategytoday,32%saiditwouldbebytheendofthedecade
Spendondigitalinitiatives
Overthenextthreeyears,companiesworldwidewillspendmoreoftheirdigitalbudgets
onBigDataandanalyticstechnologytounderstandtheircustomersdigitalhabits
BigDataand
analytics
Socialmedia
Mobileand
pervasive
computing
Cloudcomputing
Robotics
andAI
Across13global
industries
Toknowhowtheyleveragethe
DigitalFiveForces
Corebusinessmodels Productsandservices
Businessprocesses
Customersegmentation Channelstomarket
Workplaces
Toreimaginetheirbusinesses
BigData
and
analytics
Mobileand
pervasive
computing
Social
media
Cloud
computing
Robotics
andAI
Wesurveyed
820respondents
NA
LATAM
Europe
APAC
In4regions
oftheworld
Ourextensivedataondigitalinitiativesatthesecompaniesprovidednumerousinsightsonstrategies,impacts,
investments,andfutureplans.The ndingsbelowarethosethatwebelievearemostimportant.
KEYFINDINGS
ATCSGlobalTrendStudy-July2014
TheRoadtoReimagination:
TheStateandHighStakesofDigitalInitiatives
www.tcs.com/stateofdigital
#TCSDigital #DigitalReimagination