This is the little reference of the storification work I did for Lapland Safaris, Ranua Zoo and Santa Park part of Film Tourism project 2013. Project manager Lotta Mujo wrote about the project: "Location / Destination Finland project’s film tourism part seeks to model the successful cooperation between a production and a tourism company and to produce new film tourism products. Methods and practices are tested with a few test productions. One of these productions is the “Niko 2 – Little Brother, Big Trouble” 3D animation film. Initially our aim was to create a simple and short story line or script for these attractions for marketing purposes. Tarinakone Ltd.’s owner Ms. Anne Kalliomäki is fairly well known in the travel developers’ circles in Finland and so she was asked to help to companies. As a result, she realized that these three companies’ products could well be united by one story line. Based on the movie and its story, an additional story was written that can be used by all. Story line was created in the basis off one scene from the film. Totally new story with Niko characters was created around this new theme. Now the tourist can make the whole story tour in all of these three attractions or just pick parts of it. Niko related merchandise will be sold in each place. According to Kalliomäki, most tourism services and products can be story designed, but in film tourism it’s obvious what is the story that will be used in the process. We don´t need to create a core story, in film tourism it is already there. Methods from story based service design are useful in the process of commercialization. Story comes alive in all the steps through our customer´s experience – story design is all about making the story alive." --- Storification is strategic design. It´s starts with creating story identity that is the basis of everything company does. It´s all about bringing more value to customer experience, and off course by that bringing more profit to company. Most of my clients come from the field of tourism, but nowadays I have been working together with other companies, too.

9. Are you already turning
your customer experience
into a story experience?
facebook.com/StorificationMethod/
Here to help you with it!
Story Designer Anne Kalliomäki
anne@tarinakone.fi
+ 358 40 537 1939
www.tarinakone.fi/en
Learn more about Tarinakone and storification
@Tarinakone #storification