Once a social platform for college students, the 40 million active membership site facebook is the l...

1. Networking :: Free Social Media Marketing Course and
Facebook Marketing Videos
Once a social platform for college students, the 40 million active membership site facebook is the
latest buzzword in social media marketing. However, most members are extremely online savvy and
they smell blatant advertisements from miles away. It is important to know some basics and gain
experiences in utilizing the site and interacting with its members before you start planning your
facebook marketing adventure.
1. Create a profile. The first step is to
create a profile. Sign up using your real
name and upload some pictures. If you do
not have an email with a top-level edu
domain, by default you join a regional
network based on your zip code or
international address. Later, you have the
option to join your company's network and
change your regional networks. You can
change your networks twice in a 60-day
period.
Always upload a profile picture. If you don't upload a picture, facebook places a default question
mark icon. It is a good strategy to show your face in facebook. Don't use group pictures for your
profile because others may have difficulty identifying you in the group pictures. Don't use logos,
your cute cat or dogsà pictures, or a picture of your expensive car and boat.
You don't have to fill all the profile information. Fill only the information you are comfortable sharing
with others. If you want to find dates using facebook, fill up the relationship status feature of your
profile accordingly. Don't change the status often because others will notice it and doubt your
trustworthiness.
2. Make friends. The site can find active facebook friends for you using emails in your address books
of a few free web email providers like yahoo, hotmail, gmail, etc. Once you get a few friends, new
friend requests will pour in from your friends of friends. You can also search for friends and send
requests. Work on creating a network of 100 to 200 friends. Don't make friends with celebrities
because in most cases these are fake profiles setup for marketing purposes.
3. Upload pictures and videos. Start uploading some interesting pictures and group them in albums
of travel pictures, baby shower photos, bachelor party scenes, etc. Pictures help people connect with
your life without meeting you face to face. Always upload a number of related pictures or themes.
Create a random albums and put all your random pictures in the random album. Tag your pictures to
identify people on the pictures. When you tag your friends in your pictures, they show up in their
wall. You can also share your albums with others outside facebook. You can upload personal videos
using your browser or mobile phone and directly record videos to facebook.

2. 4. Use friends' walls and never post on your own wall. You
have a wall in facebook for others to write notes. Don't
write in your own wall. Write in your friends' walls. Your
friends will write notes, share videos or links in your wall.
You do the same in your friends' walls. When a friend posts
something on your wall, reply to the post. If you find the
posting annoying, politely ask them to back off and clean
up your wall.
5. Join a few groups. There are all sorts of organic groups
in facebook. These are groups of people with similar
interests. Find a few that interest you and join them. You
can create your own group but first find out if one exists
on the same topic. This is an excellent place to be creative
and get support from a bunch of people for your cause.
6. Create events and invite people. If you want to host a
party, this is the feature you will use. Create your events
and invite others to join. You can make an event public for
your friends to see or private for the invitees to browse.
Under my event, you can browse your friends' public events. You will immediately know who are
your fake friends because they did not invite you to their gala dinner they are hosting.
7. Send notes and share links. You send notes to your friends. Depending on the topic, you can send
a note to a few friends or to all friends in your network. Don't send chain letter notes because people
find these repulsive. Your notes show up in your friends' news feeds or on their walls. A tagged note
shows up on the wall, otherwise, it is found in the homepage news feed. Use share for sharing links,
even though you can use this feature for sharing notes. Share that link of a cheap travel-booking site
you have found while surfing the net with friends planning their upcoming vacations.
8. Visit your homepage everyday. Besides your profile page in facebook, you also have a homepage.
You homepage displays collaborative news feeds of all your friends, event and group invitations,
friendship requests, friends' birthdays, etc. If you want to know what is going on in your facebook
friend circle, visit your homepage everyday.
The other features of facebook are poke, marketplace, facebook mobile, and hundreds of
applications that enhance the facebook experience. As the facebook awareness grows, online
marketers have started pounding the facebook door to gain a foothold. Future articles will discuss
different ways to market your products and services to facebook members without insulting their
intelligence.
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arketing-videos/