Social Media presentation for the 2009 CAR Realtor World

1. Social Networking & Online Connections Presented By: Tammie DrakeIRES, LLC. Tammie@IRES-net.com 1

2. Overview: My Goals for YOU! 2

4. Break it Down 4 Define: Social = Interaction with others Media = Means of communication, news and opinions.

6. Save time / $$$

8. 7 Tools to facilitate effective communication to a target audience. What works for you?

11. Social Media DO’s. Tammie Drake IRES, LLC Sales & Marketing Jump in today. Be consistent Listen, Learn, Respond, Share and Give Freshen up your business card Teach someone else Continue to set new goals 10 tammie@ires-net.com 800-596-4901 Web: www.ires-net.com Blog: tammiedrake@blogspot.com Twitter.com/tammiedrake Facebook: IRESLLC Skype: tammie.drake

13. Professional Network builder

14. Increases SEO

17. 2.1 million visitors per month

18. 1,800 new posts per day

19. Blog in under 5 minutes

20. Neighborhood specific = SEO +

21. Community to Listen, Learn and Share

23. Real Time, character limited, URL shortening services

24. Etiquette, Care, Settings

25. @username = comments made towards you that are “public” on their profile pages

27. tweetdeck

28. hundreds of applications

29. #Hashtags (create groupings)

32. 250mm active users.100mm entries/day.

33. Business Benefits

34. Traffic to website

35. Customer Engage

36. Keep Updates

37. Comments & Presence could be deciding factor. Comment, Like, Share Comment, Like, Share

39. Posting video greatly improves SEO.

40. Engage your client. Capture their view.

42. Create an account, upload & share video. Screencast.com is another option.

43. Display wide variety of clips, such as; movie, music & videos created by “amateur” users.

44. Many file formats accepted

45. .AVI (windows)

46. .3GP (cell phone)

47. .MOV (mac)

48. .MP4 (ipod/psp)

49. .MPEG

50. .FLV (adobe flash)

51. .SWF (shockwave flash)

52. .MKV (h.264)Self-marketing and services Office recruiting New Topics & Training Videos Showcase Listings

54. Photo Management & sharing application

55. Blog & Tag photos, gain attention.

57. Purpose: Software application for organization & digital editing

58. Basic editing functions: crop, red eye reduction, color enhancement

59. Features: File importing & tracking, tags for sorting.18

60. 19 MORE OPTIONS: Share & Organize Photos

61. 20 Step 1 Step 2 Step 3 Step 5 - Post Step 4

62. Post on Craigslist.org = 5 EASY steps 21

63. Craigslist.org 22

64. Craigslist.org 23

65. Craigslist.org 24

66. Smartphone: A must in Real Estate today. Creates mobile office Business in REAL TIME Saves Time & $$$ Window to Social Media Applications Text Messaging – Etiquette. Ask for permission. Learn the lingo. LOL, BRB, BTW, QQ THX. Be considerate. Time and place rule. 25

67. 26

68. Meetup.com & Tweetup.com @tammiedrake Started after 9/11 Social networking medium designed to join people together Extension from relationship made virtually. Register and Join at MEETUP.COM Enter your zip code Search for your interests 27

70. Blogging for business – Rewarding & Effective marketing. FREE!

71. Allows public to find your website, view you as an expert, increases awareness & customer relationships

73. Use care and accuracy

74. Review, Review, Review …then post

75. Time managementUpdate regularly & Promote it!

76. 29

77. 30 VISIT: www.bloggerschoiceawards.com www.wordpress.com www.multiply.com www.blogspot.com www.activerain.com www.bloggingsystems.com www.blogger.com www.thoughts.com Blog Options Types: Personal Blogs Corporate Blogs Micro-blog (twitter) Video Blog (vlogs) Audio Blog (podcast) Photo blogs (photoblog) Music (MP3) Mobile blogs (moblog)

79. Options: iTunes, Zune, Juice and Winamp

82. Stay informed on latest interesting content

84. Not for me? Think again! 5 reasons why you Social Media IS for you. Gain knowledge, Be current, Stay connected. Create your own stage. Changes thoughts, reactions and performance. The news comes to you. You create the news. Don’t stay behind alone. 33

85. Old, Out! - New, In! 34 REMEMBER: CAN’T lives on WON’T Street.

86. Social Media Benefits 35

87. Build A Plan 36

88. More Social Media Sites & Tools Skype: Allows voice calls over Internet. Now on iPhone! Amazon.com: Ratings, Reviews & SEO Jott.com: Transcription assistant Ping.fm: Simultaneous site updates Eyejot.com: Video emailing Etherpad.com: Simultaneous document editing in real-time. Namechk.com: Check names on popular sites 37

89. Social Networking & Online Connections Presented By: Tammie DrakeIRES, LLC. Tammie@IRES-net.com @tammiedrake 38 Thank you for attending today

90. Notes: “pearls of wisdom” 39