Social Networking & Online Connections - CAR Realtor World
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Social Media presentation for the 2009 CAR Realtor World

Social Media presentation for the 2009 CAR Realtor World

More in: Real Estate
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  • 1. Social Networking & Online Connections
    Presented By:
    Tammie DrakeIRES, LLC.
    Tammie@IRES-net.com
    1
  • 2. Overview: My Goals for YOU!
    2
  • 3. Back 2 Basics
    3
    What really is the business of real estate?
    BUYER
    SELLER
    Lender
    Appraiser
    • Professionals working together to
    assist people in
    buying and selling real property.
    Home Inspector
    Title Rep.
    Builder
    Realtor®
  • 4. Break it Down
    4
    Define:
    Social = Interaction with others
    Media = Means of communication, news and opinions.
  • 5. SOCIALMEDIA in REAL ESTATE
    5
    WHAT’S YOUR SIGN?
    • Update Marketing Media Mix
    • 6. Save time / $$$
    • 7. More Control
  • 6
  • 8. 7
    Tools to facilitate effective communication to a target audience.
    What works for you?
  • 9. Leverage your marketing media mix
    8
    • Effectively leverage communications, skills & effort.
    • 10. Use tools to work efficiently toward your goal.
  • Social Media DON’TS
    Don’t Expect!
    Don’t be elusive.
    Don’t over use
    self-promotion.
    9
    Notequal to
    Networking Notworking
  • 11. Social Media DO’s.
    Tammie Drake
    IRES, LLC
    Sales & Marketing
    Jump in today. Be consistent
    Listen, Learn, Respond, Share and Give
    Freshen up your business card
    Teach someone else
    Continue to set new goals
    10
    tammie@ires-net.com
    800-596-4901
    Web: www.ires-net.com
    Blog: tammiedrake@blogspot.com
    Twitter.com/tammiedrake
    Facebook: IRESLLC
    Skype: tammie.drake
  • 12. 11
    • Online Profile
    • 13. Professional Network builder
    • 14. Increases SEO
    • 15. At minimum
    Complete profile 100%
    Tip: Google your name
    Resource:
    • Linked In Plain English
    By Lee Lefever
  • 16. 12
    Earn Rankings
    • Started 2006
    • 17. 2.1 million visitors per month
    • 18. 1,800 new posts per day
    • 19. Blog in under 5 minutes
    • 20. Neighborhood specific = SEO +
    • 21. Community to Listen, Learn and Share
    • 22. Join Groups
  • 13
    • 2006 & 2 million tweets daily
    • 23. Real Time, character limited, URL shortening services
    • 24. Etiquette, Care, Settings
    • 25. @username = comments made towards you that are “public” on their profile pages
    • 26. Replacing google & email
    Following
    Followers
    Tweets
    What people are saying right now
    Commentsonly seen by you
    • Applications for twitter
    • 27. tweetdeck
    • 28. hundreds of applications
    • 29. #Hashtags (create groupings)
    • 30. trending topics
    Resource:
    • Twitter in Plain English
  • 14
  • 31. 15
    • Launched 2004
    • 32. 250mm active users.100mm entries/day.
    • 33. Business Benefits
    • 34. Traffic to website
    • 35. Customer Engage
    • 36. Keep Updates
    • 37. Comments & Presence could be deciding factor.
    Comment, Like, Share
    Comment, Like, Share
  • 38. Video – Gateway to the World
    16
    • Preferred communication medium in real estate.
    • 39. Posting video greatly improves SEO.
    • 40. Engage your client. Capture their view.
    • 41. Higher level of involvement between buyer & product.
  • Create your stage - Worldwide
    17
    • Free online video streaming CHANNEL
    • 42. Create an account, upload & share video. Screencast.com is another option.
    • 43. Display wide variety of clips, such as; movie, music & videos created by “amateur” users.
    • 44. Many file formats accepted
    • 45. .AVI (windows)
    • 46. .3GP (cell phone)
    • 47. .MOV (mac)
    • 48. .MP4 (ipod/psp)
    • 49. .MPEG
    • 50. .FLV (adobe flash)
    • 51. .SWF (shockwave flash)
    • 52. .MKV (h.264)
    Self-marketing and services
    Office recruiting
    New Topics & Training Videos
    Showcase Listings
  • 53. Share & Organize Photos Online
    FLICKR
    • Online Photo Sharing. Free Account
    • 54. Photo Management & sharing application
    • 55. Blog & Tag photos, gain attention.
    • 56. Use with CARE.
    PHOTOSYNTH
    Digitally stitch photos into 3 dimensional format
    Public viewing and interactive sharing
    Free to use for storage up to 20 GB.
    PICASA
    • Google owned since 2004
    • 57. Purpose: Software application for organization & digital editing
    • 58. Basic editing functions: crop, red eye reduction, color enhancement
    • 59. Features: File importing & tracking, tags for sorting.
    18
  • 60. 19
    MORE OPTIONS:
    Share & Organize Photos
  • 61. 20
    Step 1
    Step 2
    Step 3
    Step 5 - Post
    Step 4
  • 62. Post on Craigslist.org = 5 EASY steps
    21
  • 63. Craigslist.org
    22
  • 64. Craigslist.org
    23
  • 65. Craigslist.org
    24
  • 66. Smartphone: A must in Real Estate today.
    Creates mobile office
    Business in REAL TIME
    Saves Time & $$$
    Window to Social Media
    Applications
    Text Messaging – Etiquette.
    Ask for permission.
    Learn the lingo. LOL, BRB, BTW, QQ THX.
    Be considerate. Time and place rule.
    25
  • 67. 26
  • 68. Meetup.com & Tweetup.com
    @tammiedrake
    Started after 9/11
    Social networking medium designed to join people together
    Extension from relationship made virtually.
    Register and Join at MEETUP.COM
    Enter your zip code
    Search for your interests
    27
  • 69. Weblogs “Blogs”
    What is a Blog?
    A website maintained by an individual or company
    Ongoing entries of commentary, news updates, events and other news on a specific subject
    Blogs based on text, photos, links, music, podcasts, videos and virtual tours.
    28
    • Why should I Blog?
    • 70. Blogging for business – Rewarding & Effective marketing. FREE!
    • 71. Allows public to find your website, view you as an expert, increases awareness & customer relationships
    • 72. PR Dream! Most blogs allow comments or questions where potential clients feel comfortable interacting. Creates dialogue.
    Post relevant content with high probability of becoming viral
    • What should I be aware of?
    • 73. Use care and accuracy
    • 74. Review, Review, Review …then post
    • 75. Time management
    Update regularly
    &
    Promote it!
  • 76. 29
  • 77. 30
    VISIT: www.bloggerschoiceawards.com
    www.wordpress.com
    www.multiply.com
    www.blogspot.com
    www.activerain.com
    www.bloggingsystems.com
    www.blogger.com
    www.thoughts.com
    Blog Options
    Types:
    Personal Blogs
    Corporate Blogs
    Micro-blog (twitter)
    Video Blog (vlogs)
    Audio Blog (podcast)
    Photo blogs (photoblog)
    Music (MP3)
    Mobile blogs (moblog)
  • 78. Podcasts
    31
    • Digital (audio or video) files downloadable through web syndication.
    • 79. Options: iTunes, Zune, Juice and Winamp
    • 80. Refer to an ongoing series or episodes of a specific entity.
    Resource:
    • Podcasting in Plain English
    By Lee Lefever
  • 81. 32
    RSS Feeds(Real Simple Syndication)
    RSS Benefits
    • Time Saver
    • 82. Stay informed on latest interesting content
    • 83. Ensure privacy. Avoid joining site updates.
    News comes to you! Automatically!
    2 Easy Steps:
    Choose Foundation.
    - www.google.com/reader
    - Browser
    Subscribe.
    - Set up feed connection between reader and your favorite sites.
    Resource:
    • RSS in Plain English
    By Lee Lefever
  • 84. Not for me? Think again!
    5 reasons why you Social Media IS for you.
    Gain knowledge, Be current, Stay connected.
    Create your own stage.
    Changes thoughts, reactions and performance.
    The news comes to you. You create the news.
    Don’t stay behind alone.
    33
  • 85. Old, Out! - New, In!
    34
    REMEMBER: CAN’T lives on WON’T Street.
  • 86. Social Media Benefits
    35
  • 87. Build A Plan
    36
  • 88. More Social Media Sites & Tools
    Skype: Allows voice calls over Internet. Now on iPhone!
    Amazon.com: Ratings, Reviews & SEO
    Jott.com: Transcription assistant
    Ping.fm: Simultaneous site updates
    Eyejot.com: Video emailing
    Etherpad.com: Simultaneous document editing in real-time.
    Namechk.com: Check names on popular sites
    37
  • 89. Social Networking & Online Connections
    Presented By:
    Tammie DrakeIRES, LLC.
    Tammie@IRES-net.com
    @tammiedrake
    38
    Thank you for attending today
  • 90. Notes: “pearls of wisdom”
    39