Social Networking & Online Connections - CAR Realtor World

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Social Media presentation for the 2009 CAR Realtor World

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Social Networking & Online Connections - CAR Realtor World

  1. 1. Social Networking & Online Connections<br />Presented By:<br />Tammie DrakeIRES, LLC.<br />Tammie@IRES-net.com<br />1<br />
  2. 2. Overview: My Goals for YOU!<br />2<br />
  3. 3. Back 2 Basics<br />3<br />What really is the business of real estate?<br />BUYER<br />SELLER<br />Lender<br />Appraiser<br /><ul><li>Professionals working together to</li></ul>assist people in<br />buying and selling real property.<br />Home Inspector<br />Title Rep.<br />Builder<br />Realtor®<br />
  4. 4. Break it Down<br />4<br />Define:<br />Social = Interaction with others<br />Media = Means of communication, news and opinions.<br />
  5. 5. SOCIALMEDIA in REAL ESTATE<br />5<br />WHAT’S YOUR SIGN?<br /><ul><li>Update Marketing Media Mix
  6. 6. Save time / $$$
  7. 7. More Control</li></li></ul><li>6<br />
  8. 8. 7<br />Tools to facilitate effective communication to a target audience.<br />What works for you?<br />
  9. 9. Leverage your marketing media mix<br />8<br /><ul><li>Effectively leverage communications, skills & effort.
  10. 10. Use tools to work efficiently toward your goal.</li></li></ul><li>Social Media DON’TS <br />Don’t Expect!<br />Don’t be elusive.<br />Don’t over use<br /> self-promotion.<br />9<br />Notequal to<br />Networking Notworking<br />
  11. 11. Social Media DO’s. <br />Tammie Drake<br />IRES, LLC<br />Sales & Marketing <br />Jump in today. Be consistent<br />Listen, Learn, Respond, Share and Give <br />Freshen up your business card<br />Teach someone else<br />Continue to set new goals<br />10<br />tammie@ires-net.com<br />800-596-4901<br />Web: www.ires-net.com<br />Blog: tammiedrake@blogspot.com<br />Twitter.com/tammiedrake<br />Facebook: IRESLLC<br />Skype: tammie.drake<br />
  12. 12. 11<br /><ul><li>Online Profile
  13. 13. Professional Network builder
  14. 14. Increases SEO
  15. 15. At minimum</li></ul>Complete profile 100% <br />Tip: Google your name<br />Resource: <br /><ul><li> Linked In Plain English</li></ul>By Lee Lefever<br />
  16. 16. 12<br />Earn Rankings<br /><ul><li> Started 2006
  17. 17. 2.1 million visitors per month
  18. 18. 1,800 new posts per day
  19. 19. Blog in under 5 minutes
  20. 20. Neighborhood specific = SEO +
  21. 21. Community to Listen, Learn and Share
  22. 22. Join Groups</li></li></ul><li>13<br /><ul><li>2006 & 2 million tweets daily
  23. 23. Real Time, character limited, URL shortening services
  24. 24. Etiquette, Care, Settings
  25. 25. @username = comments made towards you that are “public” on their profile pages
  26. 26. Replacing google & email</li></ul>Following<br />Followers<br />Tweets<br />What people are saying right now<br />Commentsonly seen by you<br /><ul><li>Applications for twitter
  27. 27. tweetdeck
  28. 28. hundreds of applications
  29. 29. #Hashtags (create groupings)
  30. 30. trending topics</li></ul>Resource: <br /><ul><li> Twitter in Plain English</li></li></ul><li>14<br />
  31. 31. 15<br /><ul><li>Launched 2004
  32. 32. 250mm active users.100mm entries/day.
  33. 33. Business Benefits
  34. 34. Traffic to website
  35. 35. Customer Engage
  36. 36. Keep Updates
  37. 37. Comments & Presence could be deciding factor. </li></ul>Comment, Like, Share<br />Comment, Like, Share<br />
  38. 38. Video – Gateway to the World<br />16<br /><ul><li>Preferred communication medium in real estate.
  39. 39. Posting video greatly improves SEO.
  40. 40. Engage your client. Capture their view.
  41. 41. Higher level of involvement between buyer & product.</li></li></ul><li>Create your stage - Worldwide<br />17<br /><ul><li>Free online video streaming CHANNEL
  42. 42. Create an account, upload & share video. Screencast.com is another option.
  43. 43. Display wide variety of clips, such as; movie, music & videos created by “amateur” users.
  44. 44. Many file formats accepted
  45. 45. .AVI (windows)
  46. 46. .3GP (cell phone)
  47. 47. .MOV (mac)
  48. 48. .MP4 (ipod/psp)
  49. 49. .MPEG
  50. 50. .FLV (adobe flash)
  51. 51. .SWF (shockwave flash)
  52. 52. .MKV (h.264)</li></ul>Self-marketing and services<br />Office recruiting<br />New Topics & Training Videos<br />Showcase Listings<br />
  53. 53. Share & Organize Photos Online<br />FLICKR<br /><ul><li> Online Photo Sharing. Free Account
  54. 54. Photo Management & sharing application
  55. 55. Blog & Tag photos, gain attention.
  56. 56. Use with CARE.</li></ul>PHOTOSYNTH<br />Digitally stitch photos into 3 dimensional format<br />Public viewing and interactive sharing<br />Free to use for storage up to 20 GB.<br />PICASA<br /><ul><li>Google owned since 2004
  57. 57. Purpose: Software application for organization & digital editing
  58. 58. Basic editing functions: crop, red eye reduction, color enhancement
  59. 59. Features: File importing & tracking, tags for sorting.</li></ul>18<br />
  60. 60. 19<br />MORE OPTIONS: <br />Share & Organize Photos<br />
  61. 61. 20<br />Step 1<br />Step 2<br />Step 3 <br />Step 5 - Post<br />Step 4<br />
  62. 62. Post on Craigslist.org = 5 EASY steps<br />21<br />
  63. 63. Craigslist.org<br />22<br />
  64. 64. Craigslist.org<br />23<br />
  65. 65. Craigslist.org<br />24<br />
  66. 66. Smartphone: A must in Real Estate today. <br />Creates mobile office<br />Business in REAL TIME<br />Saves Time & $$$<br />Window to Social Media<br />Applications<br />Text Messaging – Etiquette. <br />Ask for permission. <br />Learn the lingo. LOL, BRB, BTW, QQ THX.<br />Be considerate. Time and place rule. <br />25<br />
  67. 67. 26<br />
  68. 68. Meetup.com & Tweetup.com<br />@tammiedrake<br />Started after 9/11<br />Social networking medium designed to join people together<br />Extension from relationship made virtually.<br />Register and Join at MEETUP.COM<br />Enter your zip code<br />Search for your interests<br />27<br />
  69. 69. Weblogs “Blogs” <br />What is a Blog?<br />A website maintained by an individual or company<br />Ongoing entries of commentary, news updates, events and other news on a specific subject<br />Blogs based on text, photos, links, music, podcasts, videos and virtual tours.<br />28<br /><ul><li>Why should I Blog?
  70. 70. Blogging for business – Rewarding & Effective marketing. FREE!
  71. 71. Allows public to find your website, view you as an expert, increases awareness & customer relationships
  72. 72. PR Dream! Most blogs allow comments or questions where potential clients feel comfortable interacting. Creates dialogue.</li></ul>Post relevant content with high probability of becoming viral<br /><ul><li>What should I be aware of?
  73. 73. Use care and accuracy
  74. 74. Review, Review, Review …then post
  75. 75. Time management</li></ul>Update regularly<br />& <br />Promote it!<br />
  76. 76. 29<br />
  77. 77. 30<br />VISIT: www.bloggerschoiceawards.com<br />www.wordpress.com<br />www.multiply.com<br />www.blogspot.com<br />www.activerain.com<br />www.bloggingsystems.com<br />www.blogger.com<br />www.thoughts.com<br />Blog Options <br />Types:<br />Personal Blogs<br />Corporate Blogs<br />Micro-blog (twitter)<br />Video Blog (vlogs)<br />Audio Blog (podcast)<br />Photo blogs (photoblog)<br />Music (MP3)<br />Mobile blogs (moblog)<br />
  78. 78. Podcasts<br />31<br /><ul><li> Digital (audio or video) files downloadable through web syndication.
  79. 79. Options: iTunes, Zune, Juice and Winamp
  80. 80. Refer to an ongoing series or episodes of a specific entity. </li></ul>Resource: <br /><ul><li> Podcasting in Plain English</li></ul>By Lee Lefever<br />
  81. 81. 32<br />RSS Feeds(Real Simple Syndication)<br />RSS Benefits<br /><ul><li>Time Saver
  82. 82. Stay informed on latest interesting content
  83. 83. Ensure privacy. Avoid joining site updates.</li></ul>News comes to you! Automatically!<br />2 Easy Steps:<br />Choose Foundation. <br />- www.google.com/reader <br />- Browser <br />Subscribe.<br /> - Set up feed connection between reader and your favorite sites.<br />Resource: <br /><ul><li> RSS in Plain English</li></ul>By Lee Lefever<br />
  84. 84. Not for me? Think again!<br />5 reasons why you Social Media IS for you.<br />Gain knowledge, Be current, Stay connected.<br />Create your own stage.<br />Changes thoughts, reactions and performance.<br />The news comes to you. You create the news.<br />Don’t stay behind alone.<br />33<br />
  85. 85. Old, Out! - New, In!<br />34<br />REMEMBER: CAN’T lives on WON’T Street.<br />
  86. 86. Social Media Benefits<br />35<br />
  87. 87. Build A Plan<br />36<br />
  88. 88. More Social Media Sites & Tools<br />Skype: Allows voice calls over Internet. Now on iPhone!<br />Amazon.com: Ratings, Reviews & SEO<br />Jott.com: Transcription assistant<br />Ping.fm: Simultaneous site updates<br />Eyejot.com: Video emailing<br />Etherpad.com: Simultaneous document editing in real-time.<br />Namechk.com: Check names on popular sites<br />37<br />
  89. 89. Social Networking & Online Connections<br />Presented By:<br />Tammie DrakeIRES, LLC.<br />Tammie@IRES-net.com<br />@tammiedrake<br />38<br />Thank you for attending today<br />
  90. 90. Notes: “pearls of wisdom”<br />39<br />
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