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Social Networking & Online Connections - CAR Realtor World
 

Social Networking & Online Connections - CAR Realtor World

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Social Media presentation for the 2009 CAR Realtor World

Social Media presentation for the 2009 CAR Realtor World

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    Social Networking & Online Connections - CAR Realtor World Social Networking & Online Connections - CAR Realtor World Presentation Transcript

    • Social Networking & Online Connections
      Presented By:
      Tammie DrakeIRES, LLC.
      Tammie@IRES-net.com
      1
    • Overview: My Goals for YOU!
      2
    • Back 2 Basics
      3
      What really is the business of real estate?
      BUYER
      SELLER
      Lender
      Appraiser
      • Professionals working together to
      assist people in
      buying and selling real property.
      Home Inspector
      Title Rep.
      Builder
      Realtor®
    • Break it Down
      4
      Define:
      Social = Interaction with others
      Media = Means of communication, news and opinions.
    • SOCIALMEDIA in REAL ESTATE
      5
      WHAT’S YOUR SIGN?
      • Update Marketing Media Mix
      • Save time / $$$
      • More Control
    • 6
    • 7
      Tools to facilitate effective communication to a target audience.
      What works for you?
    • Leverage your marketing media mix
      8
      • Effectively leverage communications, skills & effort.
      • Use tools to work efficiently toward your goal.
    • Social Media DON’TS
      Don’t Expect!
      Don’t be elusive.
      Don’t over use
      self-promotion.
      9
      Notequal to
      Networking Notworking
    • Social Media DO’s.
      Tammie Drake
      IRES, LLC
      Sales & Marketing
      Jump in today. Be consistent
      Listen, Learn, Respond, Share and Give
      Freshen up your business card
      Teach someone else
      Continue to set new goals
      10
      tammie@ires-net.com
      800-596-4901
      Web: www.ires-net.com
      Blog: tammiedrake@blogspot.com
      Twitter.com/tammiedrake
      Facebook: IRESLLC
      Skype: tammie.drake
    • 11
      • Online Profile
      • Professional Network builder
      • Increases SEO
      • At minimum
      Complete profile 100%
      Tip: Google your name
      Resource:
      • Linked In Plain English
      By Lee Lefever
    • 12
      Earn Rankings
      • Started 2006
      • 2.1 million visitors per month
      • 1,800 new posts per day
      • Blog in under 5 minutes
      • Neighborhood specific = SEO +
      • Community to Listen, Learn and Share
      • Join Groups
    • 13
      • 2006 & 2 million tweets daily
      • Real Time, character limited, URL shortening services
      • Etiquette, Care, Settings
      • @username = comments made towards you that are “public” on their profile pages
      • Replacing google & email
      Following
      Followers
      Tweets
      What people are saying right now
      Commentsonly seen by you
      • Applications for twitter
      • tweetdeck
      • hundreds of applications
      • #Hashtags (create groupings)
      • trending topics
      Resource:
      • Twitter in Plain English
    • 14
    • 15
      • Launched 2004
      • 250mm active users.100mm entries/day.
      • Business Benefits
      • Traffic to website
      • Customer Engage
      • Keep Updates
      • Comments & Presence could be deciding factor.
      Comment, Like, Share
      Comment, Like, Share
    • Video – Gateway to the World
      16
      • Preferred communication medium in real estate.
      • Posting video greatly improves SEO.
      • Engage your client. Capture their view.
      • Higher level of involvement between buyer & product.
    • Create your stage - Worldwide
      17
      • Free online video streaming CHANNEL
      • Create an account, upload & share video. Screencast.com is another option.
      • Display wide variety of clips, such as; movie, music & videos created by “amateur” users.
      • Many file formats accepted
      • .AVI (windows)
      • .3GP (cell phone)
      • .MOV (mac)
      • .MP4 (ipod/psp)
      • .MPEG
      • .FLV (adobe flash)
      • .SWF (shockwave flash)
      • .MKV (h.264)
      Self-marketing and services
      Office recruiting
      New Topics & Training Videos
      Showcase Listings
    • Share & Organize Photos Online
      FLICKR
      • Online Photo Sharing. Free Account
      • Photo Management & sharing application
      • Blog & Tag photos, gain attention.
      • Use with CARE.
      PHOTOSYNTH
      Digitally stitch photos into 3 dimensional format
      Public viewing and interactive sharing
      Free to use for storage up to 20 GB.
      PICASA
      • Google owned since 2004
      • Purpose: Software application for organization & digital editing
      • Basic editing functions: crop, red eye reduction, color enhancement
      • Features: File importing & tracking, tags for sorting.
      18
    • 19
      MORE OPTIONS:
      Share & Organize Photos
    • 20
      Step 1
      Step 2
      Step 3
      Step 5 - Post
      Step 4
    • Post on Craigslist.org = 5 EASY steps
      21
    • Craigslist.org
      22
    • Craigslist.org
      23
    • Craigslist.org
      24
    • Smartphone: A must in Real Estate today.
      Creates mobile office
      Business in REAL TIME
      Saves Time & $$$
      Window to Social Media
      Applications
      Text Messaging – Etiquette.
      Ask for permission.
      Learn the lingo. LOL, BRB, BTW, QQ THX.
      Be considerate. Time and place rule.
      25
    • 26
    • Meetup.com & Tweetup.com
      @tammiedrake
      Started after 9/11
      Social networking medium designed to join people together
      Extension from relationship made virtually.
      Register and Join at MEETUP.COM
      Enter your zip code
      Search for your interests
      27
    • Weblogs “Blogs”
      What is a Blog?
      A website maintained by an individual or company
      Ongoing entries of commentary, news updates, events and other news on a specific subject
      Blogs based on text, photos, links, music, podcasts, videos and virtual tours.
      28
      • Why should I Blog?
      • Blogging for business – Rewarding & Effective marketing. FREE!
      • Allows public to find your website, view you as an expert, increases awareness & customer relationships
      • PR Dream! Most blogs allow comments or questions where potential clients feel comfortable interacting. Creates dialogue.
      Post relevant content with high probability of becoming viral
      • What should I be aware of?
      • Use care and accuracy
      • Review, Review, Review …then post
      • Time management
      Update regularly
      &
      Promote it!
    • 29
    • 30
      VISIT: www.bloggerschoiceawards.com
      www.wordpress.com
      www.multiply.com
      www.blogspot.com
      www.activerain.com
      www.bloggingsystems.com
      www.blogger.com
      www.thoughts.com
      Blog Options
      Types:
      Personal Blogs
      Corporate Blogs
      Micro-blog (twitter)
      Video Blog (vlogs)
      Audio Blog (podcast)
      Photo blogs (photoblog)
      Music (MP3)
      Mobile blogs (moblog)
    • Podcasts
      31
      • Digital (audio or video) files downloadable through web syndication.
      • Options: iTunes, Zune, Juice and Winamp
      • Refer to an ongoing series or episodes of a specific entity.
      Resource:
      • Podcasting in Plain English
      By Lee Lefever
    • 32
      RSS Feeds(Real Simple Syndication)
      RSS Benefits
      • Time Saver
      • Stay informed on latest interesting content
      • Ensure privacy. Avoid joining site updates.
      News comes to you! Automatically!
      2 Easy Steps:
      Choose Foundation.
      - www.google.com/reader
      - Browser
      Subscribe.
      - Set up feed connection between reader and your favorite sites.
      Resource:
      • RSS in Plain English
      By Lee Lefever
    • Not for me? Think again!
      5 reasons why you Social Media IS for you.
      Gain knowledge, Be current, Stay connected.
      Create your own stage.
      Changes thoughts, reactions and performance.
      The news comes to you. You create the news.
      Don’t stay behind alone.
      33
    • Old, Out! - New, In!
      34
      REMEMBER: CAN’T lives on WON’T Street.
    • Social Media Benefits
      35
    • Build A Plan
      36
    • More Social Media Sites & Tools
      Skype: Allows voice calls over Internet. Now on iPhone!
      Amazon.com: Ratings, Reviews & SEO
      Jott.com: Transcription assistant
      Ping.fm: Simultaneous site updates
      Eyejot.com: Video emailing
      Etherpad.com: Simultaneous document editing in real-time.
      Namechk.com: Check names on popular sites
      37
    • Social Networking & Online Connections
      Presented By:
      Tammie DrakeIRES, LLC.
      Tammie@IRES-net.com
      @tammiedrake
      38
      Thank you for attending today
    • Notes: “pearls of wisdom”
      39