1. Featured speakers:
Contact Me to Register: Karen Soh | Tel: (65) 6423 4631 | Email: karen@hrmasia.com.sg
Part I: HR Business Partner Strategy features the latest practices and insights on how to elevate your HR function to the next level, whilst improving
organisational processes. Using case studies and effective blue-prints, leading C-level executives, HR and business leaders will help you build your business
partnering capabilities to strategically influence your business and be instrumental in the future success of your organisation.
Part 2: Multi-Gen Workforce Managementfeatures interactive open room sessions and no holds barred Panel Discussions from different generational
viewpoints to address today’s most pressing issues, and equip you with the knowledge and best practices to build a cohesive and sustainable workforce to
future-proof your organisation.
HR Business Partner Strategy • Multi-Gen Workforce Management
Top HR Topics In 2015!
4 & 5 February 2015 | Marriott Hotel Singapore
Lau Yin Cheng
Cluster Director (Human
Resource & Organisationl
Development Cluster)
INFOCOMM
DEVELOPMENT
AUTHORITYOFSINGAPORE
Key Learnings from this event:
• Develop broader commercial awareness and understand how HR is linked to your business strategy and financial goals.
• Learn best practices and pitfalls in integrating human capital strategy into business strategy.
• Build strategic internal consulting skill sets to formulate the value proposition.
• Ascertain the critical competencies and capabilities of tomorrow’s HR business partner.
• Master strategies to transcend beyond an administrative role to a strategic role.
• Discover innovative methods to keep up with the increasingly diverse workforce.
• Balance the organisations’ vision and business needs against the demands of your millennials.
• Explore the benefits of using communication technology and social media to engage with the new generation.
Venkat Eswaran
Senior Director,
Finance,
Asia-Pacific
HITACHI DATA
SYSTEMS
Evangeline Chua
Head of Human
Resources
CITIBANK
Grace Wong
Vice President
/ Head of HR,
Regional HR, SEA,
Oceania & Taiwan
SAMSUNG
BIODATA
Carmen Wee has more than 20 years of extensive Human Resources experience in FMCG,
hospitality and technology space.
Her experience encompasses the broad spectrum of strategic HR Management in talent
acquisition, reward management, organization development and M&A.
Currently, Carmen is the Global Vice President, Human Resources, for the Software Business for
Schneider Electric, a global technology group with an annual turnover of Euros $23 billion. She
also carried a business role as the executive sponsor for a key customer in the region.
C U R R I C U L U M V I T A E
Clarence HOE Yin Wae
Group Director, Human Resource Group
International Enterprise (IE) Singapore
Mr Clarence Hoe was appointed Human Resource Group Director of
International Enterprise (IE) Singapore with effect from 1 July 2012.
As the government agency driving Singapore’s external economy,
IE Singapore spearheads the overseas growth of Singapore-based enterprises
and promotes international trade. The agency also has a global network in more
than 35 locations, with presence in many emerging markets.
Clarence has been in IE since 2005, where he had opportunities to lead
internationalization intiatives for real estate and oil & gas sector. Following which
he was posted to Sao Paulo Overseas Centre where he assisted various
companies to expand successfully into South America. And upon his return, he
was posted to HR Group where he oversees the talent management, learning
and development, and HR operations.
Prior to joining IE, Clarence also contributed in JTC to conceptualise and
develop industrial parks; as well as in Ministry of Trade and Industry for a
national project to help finetune government policies and incentives to assist
Small and Medium Sized Enterprises (SMEs) in Singapore to be globally
competitive.
Carmen Wee
Global Vice President,
Human Resources
(Software Business)
SCHNEIDER
ELECTRIC
Clarence Hoe
Group Director,
Human Resources
Group
INTERNATIONAL
ENTERPRISE
SINGAPORE
Jassy Tan
Divisional Director,
Human Resources,
Asia-Pacific
FJ BENJAMIN
Eswaran
Nadarajah
HR Director
CLUB 21
Cara Reil
Vice President,
Talent & Leadership
Development
SINGTEL
Brent Tignor
Regional Manager,
Human Resources,
Asia-Pacific
STEPAN
COMPANY
Charis
Bhagianathan
Communications
Manager,
COUNCIL FOR
WORLD MISSION
Kar-Men Lim
President,
AIESEC
SINGAPORE
2 Events for
the price of 1
Save $600
Early Bird Special
Only S$1,500 + GST*
Register before
14 January 2015
Low Peck Kem
CHRO & Senior
Director (Business
Partnership),
SINGAPORE PUBLIC
SERVICE DIVISION,
PRIME MINISTER’S
OFFICE
Joe Hau Chee
Seng
Directors,
Operations
TAN TOCK SENG
HOSPITAL
Premium Gold Sponsor: Brought to you by the people & ideas at:
Dhananjay Misra
HR Business
Partner, APAC Sales
and Marketing
GOOGLE
Dhananjay Misra
HR Business
Partner, APAC Sales
and Marketing
GOOGLE
Alan Whitehead
Assistant Director
Professional
Development
Centre
BRITISH COUNCIL

2. HR Business Partner Strategy - Wednesday, 4 February 2015
8.30am Registration and Coffee
9.00am
Straight from the Horse’s Mouth
C-Suite Insider: Is It Time to Split HR?
Management guru Ram Charan’s recent article in the Harvard Business Review entitled “It’s Time to Split HR”
has certainly created quite a stir. He proposed to eliminate the position of CHRO and split HR into two functions.
One would be HR-A (for administration) that would primarily manage compensation and benefits and report to
the CFO. The other would be HR-LO (for leadership and organisation) which would focus on improving the people
capabilities of the business and report to the CEO. But is it really time to say goodbye to HR?
Join our face-to-face interview with CEOs, COOs and CFOs and gain deeper insights into:
• What are their opinions about Ram Charan’s suggestions?
• Where and how HR can add value to organisations, in terms of bottom line, shareholder and stakeholder’s
values?
• What are the non-HR related projects where they would like more contribution from the HR department?
• How can HR better collaborate with C-Suite leaders for better strategic manpower planning?
Moderator:
Panellists:
Low Peck Kem
CHRO & Senior Director (Business
Partnership), Singapore Public Service
Division, Prime Minister’s Office
Joe Hau Chee Seng
Directors, Operations
Tan Tock Seng Hospital
Allan Tan
Managing Director
Ying Communications
10.00am
On-Site Business Clinic with C-Suite Panellists
How Can HR Better Contribute To True Business Value?
Takeadvantageofthisfree-consultationopportunityone-on-onemeetingstagedinaroundtablesetting.Preparequestionsand
getintoconversationwithourC-Suitepanelliststodiscussspecificbusinessopportunitiesorchallengesyoumaybefacing
C-suite Panellists:
Low Peck Kem
CHRO & Senior Director (Business
Partnership), Singapore Public Service
Division, Prime Minister’s Office
Joe Hau Chee Seng
Directors, Operations, Tan Tock Seng
Hospital
11.00am Morning Refreshments and Networking Break
Rajiv Jamnadas
APAC Service Controller
Hitachi Data Systems
Rajiv Jamnadas
APAC Service Controller
Hitachi Data Systems
Allan Tan
Managing Director
Ying Communications

3. 11.30am
Business Acumen Skills for HR – Your Role as a “Business Partner”
According to a recent survey*, five hundred CEOs indicated their disappointment in their
HR departments due to HR rarely bringing a strategic initiative to the C-Suite in terms of ROI, revenue growth and
profitability. This perception mainly stems from HR’s lack of business acumen skills. To position your department
as part of a strategic investment that supports executive-level needs, you must have an understanding of how your
business makes money and a grasp of the key challenges and priorities your business is facing.
This session will equip you with the skills and frameworks to:
• Understand and speak the language of business to empower your department in the Boardroom
• Master practical strategies to aligning human capital initiatives to the bottom line and to meaningful business
outcomes
• Evaluate all your HR processes and potential investments to understand your HR priorities and make investment
decisions like other business functions
• Grasp effective approaches to assessing internal client needs and delivering value against those needs
Lau Yin Cheng
Cluster Director (Human Resource & Organisationl Development Cluster)
Infocomm Development Authority of Singapore
* Accord Management Systems, Thousand Oaks, CA
Yin Cheng is Cluster Director of HR & OD at Singapore’s Infocomm Development Authority, YC works with IDA’s leadership team to help
support Singapore Government’s vision of a Smart Nation. As Chief of HR & OD for IDA, YC leads a 50+ member HR & OD team to recruit,
motivate, and develop a talent pool of infocomm specialists both inside and outside the organisation. YC is constantly exploring innovative,
cutting edge solutions to enhance talent attraction, development, and engagement in a highly dynamic sector.
Prior to joining IDA, YC served as CHRO for the Ascott Group, the world’s largest serviced residence owner-operator with about 5,000 staff
in 200 properties across 23 countries in Asia Pacific, Europe, and the Gulf region. YC led a team of close to 100 HR professionals across
multiple countries during a period of rapid expansion for the main board listed company, ensuring that the organization structure, HR
systems, and manpower base could sustain the rapid growth of the organisation. YC also set up Ascott’s Global Learning & Development
Centre, the Ascott Centre of Excellence, to support Ascott’s aggressive growth plan.
12.30am Lunch and Networking Break
1.30pm
Think Tank
Where did Your HR Business Partner (HRBP) Model Go Wrong?
Although many organisations advocate for a strategic HRBP model, they have struggled with translating the
theoretical concept into practical reality.
Join a panel of experts to learn about their successes and pitfalls in implementing HR business partnering. Find
out:
• What are their roadblocks in establishing and operating the strategic business partner role?
• How to find the right balance between transactional HR operations and strategic responsibilities?
• How they overcame the limitations of their HRBP model?
• How to get line managers to work as “partners” with HR?
Moderator:
Panellists:
BIODATA
Carmen Wee has more than 20 years of extensive Human Resources experience in FMCG,
hospitality and technology space.
Her experience encompasses the broad spectrum of strategic HR Management in talent
acquisition, reward management, organization development and M&A.
Currently, Carmen is the Global Vice President, Human Resources, for the Software Business for
Schneider Electric, a global technology group with an annual turnover of Euros $23 billion. She
also carried a business role as the executive sponsor for a key customer in the region.
Carmen Wee
Global Vice President, Human
Resources (Software Business)
Schneider Electric
Evangeline Chua
Head of Human Resources
Citibank
Grace Wong
Vice President / Head of HR,
Regional HR, SEA, Oceania
& Taiwan
Samsung
Lau Yin Cheng
Cluster Director (Human
Resource & Organisationl
Development Cluster)
Infocomm Development
Authority of Singapore

4. 3.15pm Afternoon Refreshments and Networking Break
2.15pm
Mini-Workshop
Cracking the Code of Financial Statements & Speak the Language of Business with Confidence
Successful business partnering requires the HR professional to understand what truly drives the enterprise.
Invaluable insights could be obtained from financial statements if you knew what and where to look, precisely and
confidently.
However, most HR professionals find financial statements complex, confusing and full of complicated accounting
jargon. Yet to achieve broader commercial awareness, comprehending what the financial statements are saying is
a must. To be able to talk the numbers with business leaders and C-suites is essential to career progress.
In this highly interactive and engaging session, you will learn about business finance, key accounting terms and
critical information provided by financial statements in a simple, easy and fun way.
3.45pm
Case Study Presentation
Public Sector Focus: International Enterprise (IE) Singapore’s HR-Business Partnership Journey
IE Singapore’s HR role is transforming in tandem with the agency’s growth direction, going beyond administrative
functions to one that closely engages management and business units at a strategic level. Learn from IE Singapore
that is still on the journey – what their lessons learned have been, as well as plans and next steps.
This session shares practical guidance and insights in:
• How to implement strategic HR in the public sector?
• How to forge effective partnerships with line managers to identify critical people gaps and strengthen their
capabilities to deliver?
• How to incorporate Organisational Development and Centres of Excellence in their HR initiatives to meet
business objectives?
• What have been the consequences of this transformation and what metrics have been introduced to measure
the success?
C U R R I C U L U M V I T A E
Clarence HOE Yin Wae
Group Director, Human Resource Group
International Enterprise (IE) Singapore
Mr Clarence Hoe was appointed Human Resource Group Director of
International Enterprise (IE) Singapore with effect from 1 July 2012.
As the government agency driving Singapore’s external economy,
IE Singapore spearheads the overseas growth of Singapore-based enterprises
and promotes international trade. The agency also has a global network in more
than 35 locations, with presence in many emerging markets.
Clarence has been in IE since 2005, where he had opportunities to lead
internationalization intiatives for real estate and oil & gas sector. Following which
he was posted to Sao Paulo Overseas Centre where he assisted various
companies to expand successfully into South America. And upon his return, he
was posted to HR Group where he oversees the talent management, learning
and development, and HR operations.
Prior to joining IE, Clarence also contributed in JTC to conceptualise and
develop industrial parks; as well as in Ministry of Trade and Industry for a
national project to help finetune government policies and incentives to assist
Small and Medium Sized Enterprises (SMEs) in Singapore to be globally
competitive.
Clarence Hoe
Group Director
Human Resources Group International Enterprise Singapore
IE Singapore is the government agency that promotes international trade and spearheads the overseas growth of
Singapore companies. Clarence Hoe has been in IE since 2005, where he had opportunities to lead internationalization
initiatives for real estate and oil & gas sector. Following which he was posted to Sao Paulo Overseas Centre where he
assisted various companies to expand successfully into South America. And upon his return, he was posted to HR
Group where he oversees the talent management, learning and development, and HR operations.
Prior to joining IE, Clarence also contributed in JTC to conceptualise and develop industrial parks; as well as in Ministry
of Trade and Industry for a national project to help fine tune government policies and incentives to assist Small and
Medium Sized Enterprises (SMEs) in Singapore to be globally competitive.
James Leong
Founder & CEO
Visions.One Consulting Pte Ltd
James Leong is a strategic learning partner to Singapore’s top financial institutions, leading blue chip public listed
companies and has trained with many institutions such as SMU, SIM, NUS, ISCA and Duke CE. He has presented
regularly at professional forums, continuing professional education training, appeared on radio and investor education
webcasts. The Singapore Business Review has also featured him as one of ten influential professional speakers in
Singapore. James is well known for his dynamic presentation and ability to simplify complicated concepts in a simple,
easy and fun way for his audience to understand and apply to achieve impactful results.

5. 4.30pm
Mini-Workshop:
Internal HR Consulting Skills: How to Shine as a Trusted Business Partner
HRBPs continue to be challenged by today’s myriad complex business situations. They are expected to move away
from being transactional administrators to become proactive internal consultants who deliver strategic people
management solutions that drive business performance.
This interactive mini-workshop will equip you with the skills, tools and frameworks required to effectively embrace
internal consulting and better contribute to the organization bottom line. This session will explore:
• Fostering strategic trusted partnership with your stakeholders: Understanding the 4-Level Value Relationships
and IMPACT model
• Begin with Stakeholder’s End in Mind: Solution-Focused Approach
• Gaps’ Applications: Leveraging Strengths
• Putting Everything Together
5.30pm End of Day One
Adam Lim
APJ Talent Transformation Manager
HP
Adam Lim is an experienced Internal Consultant who had foster trusted partnership with business and cross-functional
stakeholders to drive Sales Transformation, Leadership & Management Development and Professional Skills programs
in Global Technology companies. Some of his key projects are Customer Value Creation, General Manager Series and
Transformational Accounts Program.
Besides internal consultancy, Adam coaches managers and talents for career & leadership development, leveraging
strengths and people strategy. He also facilitates strategy, team & collaboration workshops for internal groups.
Adam is a Certified Solution Focused Coach, Certified Emotional Quotient-Inventory 2.0 Consultant and Registered
LEGO® SERIOUS PLAY® Facilitator.

6. 8.30am Registration and Coffee
10.45am Morning Refreshments
9.00am Opening Address by Chairman
Multi-Gen Workforce Management - Thursday, 5 February 2015
10.00am
Dialogue #1: HR Viewpoint
Challenges the Millennials Bring
Often earmarked as the frivolous generation, Gen Y is seen to be the one that rocks the organisational boat. Bringing
their anecdotes and suggestion to the table, this Panel Discussion will have HR professionals discuss how to appeal
to the young talent pool by:
• Uniquely positioning their employer branding to attract and retain young candidates
• Customising careers for this group of talent
• Questioning issues brought up by the millennials and how to deal with them
Panellists:
Jassy Tan
Divisional Director,
Human Resource
FJ Benjamin
Eswaran Nadarajah
HR Director
Club 21
Deena Abraham
Regional HR Specialist and
Coach
9.15am
The Generation Revolution: Creating an Environment Where the World’s Top Talent Can Thrive at Work”
This session will showcase Intuit’s journey on translating what the next generation wants into a corporate culture that
assimilates the old and the new, followed by a group discussion on setting expectations and learning from each other.
This session will cover:
• What does Gen Y really want?
• What does this mean for companies?
• How does Intuit deal with this challenge?
Mirjam Evers is the HR Business Partner for Intuit’s fast growing business in Asia Pacific. Her role includes coaching Intuit’s
leaders to be the best they can be and creating an environment that allows the people to do the best work of their lives.
Prior to joining Intuit Mirjam has been the Vice President Human Resources and Member of the Board of Directors for
T-Systems Singapore Pte Ltd, a Deutsche Telekom Group company that was a first time winner of the TAFEP Exemplary
Employer Award in 2014.
Mirjam has international working experience in the Chemical, ICT and Software Industry in Europe and Asia in a variety of
different HR roles. Her core believe is that progressive HR Management can add significant value to any business strategy
as a company’s most important asset and key success factor are its people. She is passionate about driving company’s
objectives in close alignment with the business through a focus on Change Leadership, Talent, Performance & Succession
Management as well as Organizational Development.
Mirjam Evers
Human Resources Business Partner, APAC,
Intuit

7. 11:15am
Dialogue #2: Gen Y Viewpoint
The Other Side of the Story – Millennials’ Tips on How To Move With the Times
This session will have a young group of digital natives address the various factors that attract, engage and retain them in
an organisation.
These Gen Y panellists will cover:
• What they really think an ideal workplace should be like
• Their realistic expectations in terms of recognition, rewards and benefits
• Engagement and motivation tools and strategies that encourage their creativity and would improve attrition rates
Panellists:
Kar-Men Lim
President
AIESEC Singapore
Charis Bhagianathan
Communications Manager
Council for World Mission
Karynne Choong
Management Associate
Learning Lab
12.00pm
Mini Workshop
Overcoming Communication and Relationship Difficulties by Understanding Generations Differences
This workshop is designed to help people work more effectively within their generational teams, through increased
understanding, empathy and a respect and appreciation for difference.
Introduction
• Why understanding the different age groups will help you in your work
My shoes, your shoes – shifting emotions and attitudes
• Characteristics of the generations
• Traditionalists
• Boomers: early and late
• Gen X
• Gen Y
• What other generations think about you!
My shoes, your shoes – shifting action
• Acknowledge the feelings, do something different
• Get to know, appreciate and learn from the person
• Relationship building transcends difference
Alan Whitehead
Assistant Director
Professional Development Centre
British Council
1.00pm Networking Lunch
Alan has been working in the field of teaching, training and management for over 30 years. He has been with the British
Council Professional Development Centre for Singapore for 10 years.
He is a specialist facilitator, presenter and course writer in soft skills, leadership, and managing individual diversity and
conflict in teams. Underpinning his training is an emphasis on EQ that helps clients become more successful in the
achievement of their professional aims and objectives. Alan is a certified EQ trainer, EQ Assessor and 360 EQ Assessor
with Six Seconds.

8. 3:30pm Afternoon Refreshments
4:00pm
Panel Discussion: Exploring Communication and Social Media Tools That You Could Incorporate Into
Your Workplace
How do organisations that adhere to traditional morning meetings and classroom style training programmes cope with a
newgenerationthatfavoursWhatsappvirtualmeetingsandupdatingteamsabouttheirwhereaboutsthroughFoursquare.
This Panel Discussion will push the boundaries of how technology is changing the way we view work by:
• Understanding the various applications and tools now available to communicate and engage with your workforce
• Exploring how organisations can leverage on the implementation of these communication and social media tools
• Introducing technology as a concept to the older generation and how to go about doing this
4:45pm
Incorporating Reverse Mentoring into your Organisational Development Programme
Organisationsareincreasinglylookingwithintheexistingworkforcetofillknowledgeandskillgaps.Oneeffectivewaytogo
aboutdoingthisistogetyouralreadytechsavvyemployeestomentorthosewhoarenot.
Thissessionwillcover:
• Howreversementoringcansaveresources
• Howtodesignrulesofengagementandactionplansbeforeimplementingthismethod
• Creatinganopennessamongstaffthatwillencouragethisseamlesstransitionofknowledge
5.30pm End of Congress
2:00pm
Interactive Case Study Presentations + Live Open Room Discussions
Changing Trends in Work Styles and Environment
Generational gaps and the increasing use of technology are causing a huge transformation in the way organisations
are managed.
Listen to four different organisations that are making a conscious effort to move away from their traditionalist ways
to keep up with the times and expectations of their ever-evolving workforce.
Case Study #1:
Changing the Way We Communicate Internally
Case Study #3:
Vibrant and Exciting Workspaces and
Office Environments
Dhananjay Misra HR Business Partner,
APAC Sales and Marketing,
Google
Case Study #4:
Developing a Digital Savvy Workplace
Cara Reil
Vice President, Talent & Leadership
Development
SingTel
Case Study #2:
Workplace Flexibility as a Retention Strategy
Gary Lee
Head, Learning & Development
Soo Kee Group
Gary Lee is the Head of L&D with Soo Kee Group. As a senior facilitator and People developer with over 12 years of experience
in L&D, talent management and training & consultancy for in-house and corporate clients, he has facilitated for participants
from diverse backgrounds in the areas of Personal Development, Leadership, Change Management and Strategy.
Prior to his current designation, he was the Regional Head of Training of a training & consultancy firm with presence across
7 countries in APAC. MBA qualified and accredited with various psychometric tools, he has developed and implemented
numerous change initiatives and facilitated for over 200,000 participants across Asia.

9. Sign Up
Registration includes: Presentations, luncheons,
networking sessions, refreshments and delegate pack
Top HR Topics In 2015!
Conference Date: 4 & 5 February 2015
Venue: Marriott Hotel Singapore
Email: karen@hrmasia.com.sg
Telephone: (65) 6423 4631
Fax: (65) 6423 4632
Website: www.hrmcongress.com
Please photocopy this form to register more delegates
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