1. | |December 2015
1CIOReview
CIOREVIEW.IN
CIOReview
DECEMBER - 2015
ORACLE SPECIAL
PB Narasimhan (PBN),
Founder & CEO,
InDemand Infotech
COMPANY SPOTLIGHT
T h e N a v i g a t o r f o r E n t e r p r i s e S o l u t i o n s
SiE Brains:Ensuring Right
Talent Acquisition
and Retention
`100
IN MY OPINION
David Wittenberg, CEO,
The Innovation Workgroup
Sancho Thomas,
Founder & CEO

2. | |December 2015
11CIOReview| |December 2015
10CIOReview
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Ensuring Right Talent
Acquisition and Retention
SiE Brains:
T
he human capital
management market
was worth around $11
billion in 2014 and is
expected to grow to more
than $17 billion by 2019. The fusion
of technology, organizations and HR
is gathering momentum. Globalization
and demographic shifts are redefining
the concept of workplace where the
emphasis is towards employees who
are more connected and tech savvy
in order to deliver uninterrupted
services. The HR solutions industry
has transformed from being only a
manpower consultancy industry to an
end-to-end “Hire to retire” solutions
industry. The key change in service
has been on meeting HR requirements
on account of the growing complexity
of business models. More and more
clients are opting for a temporary
staffing model to have smaller bench
strength that helps them to build agility
of workforce, thereby leveraging on
skills and cost. The industry is also
witnessing an increase in the number of
organizations outsourcing its employee
life cycle processes including payroll
process. This change in dynamics is
COVER STORY
Sancho Thomas,
Founder & CEO,
By Sudhakar Singh

3. | |December 2015
13CIOReview| |December 2015
12CIOReview
challenging and at the same time is
creating more opportunity for HR
Solutions firms to showcase their
creativity and innovation in all the
services provided.
However, while looking
to grab this opportunity, the
solution providers face challenges
in ensuring that the right talent is
hired for the right job, followed by
taking care of talent retention. SiE
Brains, headquartered in Bangalore,
understands the fact that people are
motivated through different means
of driving force and hence has
designed its screening process to
identify the motivation drivers for
each of its candidates which in turn
helps SiE Brains in matching the
candidate and company needs. This
approach ensures ‘right candidate
for right job along with guaranteed
talent retention’. Having its
presence in multiple locations in
India, SiE Brains has expertise in
a wide range of HR functions and
consulting in the emerging market.
The company offers local expertise
backed by global resources and
a network of professionals.
It provides this market with
unique operation strategy and
on-time service delivery. “Here
at SiE Brains we believe that
proper manpower can ensure an
exponential business growth for
any enterprise. By completely
understanding our clients’ needs,
we follow a professional approach
to ensure that the right person
is recruited for the right job,”
says Sancho Thomas, Founder &
CEO, SiE Brains.
Unique proprietary recruitment
model
The company’s specialized recruit-
ment, RPO and talent Manage-
ment solutions help enterprises
find great people and then turn
them into great performers, add-
ing value and increasing produc-
tivity at every stage of the em-
ployment lifecycle. SiE Brains’
specialized methodology is a
unique proprietary recruitment
model embedding its specialized
talent management expertise into
a rigorous recruitment process.
Instead of following standard re-
cruiting processes, the company
identifies core performance driv-
ers beyond purely technical skills
required to ‘do the work’. It can
deliver the crucial difference be-
tween ‘filling a vacancy’ and truly
evaluating candidates to pinpoint
high performers for long-term
benefit to an organization.
This is why large and small enter-
prises across verticals rely on SiE
Brains for a complete range of hu-
man capital needs - from attract-
ing and selecting one-of-a-kind
candidates, to integrating and
managing redeployment and
outplacement programs.
“Every year we invest in
research and development,
creating powerful solutions and
tools to help enterprises get the most
from their talent. With experience in
all corners of the globe, SiE Brains con-
sultants objectively identify the work-
force competencies needed for superior
performance in the particular business,”
adds Thomas. SiE Brains also pinpoints
the high potential employees across an
organization. The company’s talent man-
agement tools and services encompass a
range of professional services from
interview training, assessment and
development to coaching, mentor-
ing, and senior executive career
transition. The company is special-
ized in recruitment service used to
source candidate for senior, execu-
tive of other highly specialized posi-
tions in organizations. It indulges in
R&D of the availability of suitable
candidates working for competitor
or related business and identifies
possible recruits that match the cli-
ent’s requirements.
“Our clients approach us for
support when they need to improve
the accuracy and efficiency of hiring
and promotion processes, to clearly
understand their employees’ strengths
and to improve management and
leadership capability. We identify
and/or validate high potentials
One of the largest IT Product Manufactures and distributor in
the World needed immediate temporary workers to meet their
staffing demands for shorter and long term projects. They had
never previously used a temporary staffing company locally,
but due to the urgency, they made a decision to partner with SiE
Brains for their Staffing needs. They made this decision due to the
high number of employees they needed to acquire and the lack
of talent.
SiE Brains went to work immediately by first analyzing the
requirements and the amount of staff needed to produce the
results in a short time frame. It partnered with its clients corporate
human resource department, working closely with them to make
sure it was not only providing quality applicants, but also ones
that would fit with their award winning culture. SiE Brains set up
a one day job fair at a local hotel with 10 of our recruiters, the
Management. The team proceeded to do over 250 interviews for
the day, with the goal of each interview lasting no more 10-15
minutes, and with a grading scale of 1-4 for each applicant. Within
a month of the start of the project, Human Resource Staffing was
able to provide a total of 80 employees to the client during this
very challenging time. It was not just the quantity of the temporary
workers, but also the quality that SiE Brains was able to deliver.
Expedited Temporary Staffing
SiE Brains had an interesting assignment to close on 6 CFO’s for
a reputed international client across the globe. It was the firm
that the international client had contacted as they were unable to
close the position for almost 7-8 months. All the CFO candidates
needed to have good global exposure and be multilingual. SiE
Brains was given a month’s time to close these positions from the
client. The company accomplished it by indulging in a lot of R&D
of availability of suitable candidates working in similar field and
its MI team leveraged a pipeline of identified resources.
Leadership hiring
With experience
in all corners
of the globe, SiE
Brains consultants
objectively identify
the workforce
competencies
needed for superior
performance in
the particular
business