4. Sheffield’s People
Predicted population as % of 2011
• Population of 551,800 (2011 census)
• Projected rise particularly in 0-19 & 65+
• Slight rise in all age groups although 19-30 declining from
110%
2014
105%
100%
95%
2011
2012
2013
2014
2015
2016
2017
Year
0-19
19-30
30-50
50-65
65+
Total
Source: Office of National Statistics, Sub National Population Projections: 2011-2017
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5. Sheffield’s People
• Greater ethnic diversity than regional average, but inline with
national demographic
– white 87.7%
– Non-white 12.0%
• Unemployment higher than nation and region
Sheffield
% of
economically
active
unemployed
Yorkshire &
Humber
England
10.3
9.8
8.1
• Deprivation
– 7 out of 26 in Yorkshire & Humber
– 56 out of 353 in England
Source: Annual population survey 2012 & Department for Communities and Local Government Year: 2010
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8. Sheffield’s Health
Life expectancy by gender
Life Expectancy
Geography
Male
Female
Sheffield
78.7
82.4
Yorkshire and the Humber
78.3
82.2
England
79.2
83.0
Source: Public Health Outcomes Framework:
Year: 2010-12 Measure: Life expectancy in years
• Life expectancy for both males and females in Sheffield is
significantly lower than the national average, however life
expectancy for males is significantly better than the
regional average
• Life expectancy in Sheffield ranges by 10.7 years from
most to least deprived areas for men and by 7.7 years for
women
Public Health England – Local Health Profile 2013
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9. Sheffield’s Health: Causes of Death
Physical Activity can lower risk
Condition
preventable
through
physical
activity
Current
annual
deaths
Number
preventable
if 100%
active
Number
Number
Number
preventable preventable preventable
if 75% active if 50% active if 25% active
Conronary
Heart
Disease
1,390
154
105
55
6
Breast
Cancer (new
cases)
324
66
45
24
2
Colorectal
Cancer (new
cases)
234
47
32
17
2
Total
2,126
381
258
136
14
Source: Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459
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10. Sheffield’s Health: Obesity
Proportion of the Adult & Child population that are obese
30%
26.3%
25%
24.2%
23.7%
20.2%
20%
19.2%
19.0%
15%
10%
5%
0%
Sheffield
Adult Obesity
Yorkshire and the Humber
England
Childhood Obesity
Data from 2012 ‘Health Profiles’
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11. Childhood Obesity
40
% of population
35
30
25
20
15
2006/07
2007/08
2008/09
2009/10
2010/11
2011/12
2012/13
Year
Reception: Prevelance of overweight (including obese)
Year 6: Prevelance of overweight (including obese)
Significantly lower than National Average; Significantly higher than National Average; No significant difference
Source: National Child Measurement Program
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13. Excess weight in adults
Geography
Prevelance of overweight adults (%)
England
63.8
Yorkshire & Humber
65.4
Sheffield
59.9
• Sheffield is significantly better than the Yorkshire & Humber average
Source: Public Health Outcomes Framework
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14. Adult Obesity
Source: Sport England Public Files
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15. Sheffield Health: Cost of Inactivity
Geography
Total Cost
Cost per 100,000
population
Sheffield
£9.42m
£1.74m
Yorkshire and Humber
£93.16m
£1.76m
England
£944.29m
£1.82m
Total number of deaths 40-79 = 2,126
Total cases of diabetes 40-79 = 21,593
% of population
active
Preventable Deaths
40-79
% of population
active
Preventable cases
40-79
100
381
100
2,910
75
258
75
1,976
50
136
50
1,042
25
14
25
108
Source: Sport England Local Sports Profile Tool & Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459
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26. Who’s Participating
75%
Ben
Chloe
65%
Tim
Jamie
1x30 particpation rate
55%
45%
Helena
Leanne
Alison
Jackie
Phillip
Elaine
Kev
Roger & Joy
Ralph & Phyllis
Paula
35%
Brenda
25%
Norma
Terry
15%
5%
Frank
Elsie & Arnold
Age →
Lower Socio-economic groups
Source: Sport England Market Segment Tool
Higher Socio-economic groups
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27. Leanne
• 72% of this segment would like to do more sport
compared to 52% of all adults
• Swimming 27% & Keep Fit/Gym 14% most in
demand
• Motivations – Enjoyment 44% & Keep Fit 34%
• Barriers – Health 41%, Work Commitments 35%
& Other (left school, economic issues etc.) 25%
• ‘Experiential’ – Leanne is open to new ideas and
offers if they are presented in an original and
entertaining way
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28. Attitudes & Behaviour towards sport
Changes in behaviour
60%
50.09%
50%
Reasons for doing less sport
40%
40%
26.91%
30%
36.13%
30%
22.99%
22.53%
21.00%
20%
20%
10%
10%
0%
0%
Particpated more
Participated less
What would make you do more sport
39.78%
40%
35.90%
40%
29.62%
30%
20%
10%
7.53%
Participated the same
Motivations for doing sport
30%
12.81%
6.77%
7.43%
20%
12.07%
2.34%
0%
Source: Sport England Market Segment Tool
4.08%
1.79%
10%
16.37%
13.49%
5.77%
5.29%
5.16%
5.17%
3.58%
5.38%
0%
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