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2. What is the New
Facebook Search
Engine?

3. Many media outlets are reporting that
Facebook will be introducing new
Facebook search engine on their site in
the future. This may be in response to
Google Plus One and its search engine
capabilities. The purpose of the new
Facebook search engine, from current
reports, is to better use the content that
users place on the site.

4. This content can be anything from
brand pages to status updates. There
will even be a way to use the “Like”
button which Facebook is so famous for
to market things from other sites.
Having this feature will
allow Facebook users to have many of
the features of Google Plus One, a
competing social media website, and
more.

5. Why Create a New Facebook
Search Engine?
According to reports, anywhere from 20 to
24 engineers are working on this new
Facebook search engine under the
direction of an engineer, Lars
Rasmussen, who used to work for Google.
With so much information accessed on
this network on a daily basis, this feature
will make Facebook more user-friendly.

6. An estimated 336 millions searches were
conducted in February alone on this
popular site so you can see why it would
be a welcome addition although this does
not come close to the major sites such as
Google, Yahoo, Ask, Bing and AOL.

7. It also doesn’t come close to sites such
as Amazon and Craigslist although
there are 800 million Facebook users
at this time.

8. The current Facebook search
engine allows users to search for
people, places, apps, groups, pages
and events. It also allows searches for
music, posts by friends, group
posts, public posts and web results.

9. Bing currently provides these search
results, but the company wants to take
this a step further. What exactly is it
that the improved Facebook search
engine will do?

10. What is the New Facebook
Search Engine?
You shouldn’t expect Facebook and its
improved search engine to take the
place of traditional information
retrieval web search engines.

11. At this time, it appears the focus of the
Facebook search engine will be to
make it easier to find things within the
social media website itself. This may
be anything from
locations, subscriptions, images, relati
onships and likes.

12. What many expect to see when this
feature is introduced is a search box
that will allow you to enter a query and
have it return results based on the data
you have input for your area, your
friends and pages you like. Although
Facebook has yet to comment on what
they are doing in respect to
this, experts are making predictions.

13. What the New Facebook Search
Engine is Not
The one thing that most people don’t
expect to see when this search engine
is introduced is a search engine similar
to that seen with AOL, Google, Yahoo
and the like.

14. Not only does Facebook not have the
manpower to take this task on, this is
not the direction they are expected to
take when it comes to social marketing.
Rather they will allow you to search for
something specific, say ballet
clothing, and then choose criteria to be
used in the search. For example, you
could input a location or a group of
friends.

15. When you do so, the search feature
would return places where they have
checked in to purchase this clothing or
online stores they have liked. This is
another form of search engine
optimization that users will likely love.

16. The expectation is that, at some point
in the future, Facebook may choose to
monetize this feature though the use
of pay-per-click ads. Social ads have
been very successful in the past, both
in terms of click-through rates and ad
recall.

17. In addition, they may move toward
something along the lines of Wikidata.
This is a project Wikipedia has
undertaken to ensure that content is
edited across all of its sites when it is
updated on one. This may be what
Facebook is ultimately striving for.

18. We can’t know for sure where this
search engine will go as it is still in
development. One thing we do know
for sure is that Facebook is keeping
quiet about their plans. There is sure to
be much speculation until the new
Facebook search engine feature is
introduced though.