Powerpoint used in the TracFM/Harevenst plus/Farm Radio presentation at the ICT4Ag 2013 conference in Kigali, Rwanda - http://ict4ag.org/en/plug-and-play-day/trac-fm.html

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www.tracfm.org

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Welcome
•Who
has come from the furthest away?

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Welcome
•Who
has come from the closest?

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Welcome
•How
•How
many people have phones?
many can send a text to a local
Rwandan number?

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OUCH
•
Wouter Dijkstra
•
TracFM Founder
•
Football legend
•
Out of commission

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OVERVIEW
•
Share about TracFM and how it works
•
Listen and vote: Hands on with TracFM
•
Questions and discussion

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OVERVIEW
•
Share about TracFM and how it works
•
Listen and vote: Hands on with TracFM
•
Questions and discussion

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TRAC FM enables citizens
TRAC FM enables citizens
to report on service delivery
to report on service delivery
and rate leadership
and rate leadership
performance through interactive
performance through interactive
radio-talkshows and SMS polls.
radio-talkshows and SMS polls.

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WHO WE ARE
•
Founded in 2010
•
TRAC FM is an innovative
software platform used by
media and non-profit
organisations to amplify
voices of citizens, track
reports and collect
opinions.
•
Building on the success of
the vibrant radio talk-show
tradition in Africa.

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HOW TRAC FM WORKS

TRAC FM gives radio talkshows an online tool and
training to host structured, open
interactions between citizens
and guests on the radio.

Based on poll questions
broadcasted by the radio
stations, listeners can vote and
air their voices through a tollfree SMS line.

All incoming SMS contributions
are automatically recognized
and presented in clear graphics

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HOW IT WORKS

13. Realtime Visualization (as seen by radio presenter)

14. Which area of the transport
sector requires most
attention in your district?

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Respondents are profiled to
compare demographic trends

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Monitoring & Evaluation with TRAC FM
TRAC FM enables you to structure and standardize monitoring and
evaluation practices.
Minimize losing project respondents -> Register one time
respondents in the system with a profile
All data accessible online -> Easy navigation, easy analysis,
scalable system with graphics and pivot tables.
Monitoring at station level -> are they running the program? Is
response rate adequate compared to other stations?
Monitoring of listeners -> what are they thinking? What do listeners
need? Get detailed feedback and compare them with other questions
and demographic call-centre.

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
30 Episode radio drama created for awareness and uptake of
Orange Flesh Sweet Potato in Uganda

10 Radio stations - 6 languages

A toll free poll conducted after each five minute episode

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Volunteer?

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
Dear Listeners, Today we bring to you Episode 4. But before
that, in Episode 3, Florence discovered a lot of good news
about orange sweet potato; orange sweet potato takes only
three and a half months in the garden, it is good for human
health because of being rich in Vitamin A and above all the
best food for children.

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
In your text replies last week to our poll question, here are
some responses: “In Wakiso District, 67% said they get
orange sweet potato vines from fellow farmers, 25% through
NAADS and 6% from Old Gardens ……”

Now that Florence has learned about orange sweet potato,
will she do like Nora. What about Rolland; is he still
interested in selling the plot?

Lets find out – (play episode 4)

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
“Land must be sold! Says Rolland.
For my children, this land will remain! That is according to
Florence. Now that Florence has tasted orange sweet potato,
it may not be easy for Rolland to sell the farmland. From
Florence’s exclamation, “Oh my gosh! This is delicious!
Where has this been hiding all along?” you can imagine the
taste of Orange Sweet Potato. ”

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
The poll is:
Have you ever eaten orange sweet potato?
A. Yes
B. No

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HANDS ON: GET YOUR VOTE IN

Send SMS
+250
789 812 592
 “DEMO
<continent> yes|no”

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LETS WATCH REALTIME

http://bit.ly/ict4ag-tracfm

28. ACTUAL RESULTS: CBS RADIO
Realtime Visualization (as seen by radio presenter)

29. YES/NO BY DISTRICT:CBS RADIO
Realtime Visualization (as seen by radio presenter)

30. GEOGRAPHIC LOCATIONS
OFSP: Map representation (as seen by radio presenter)

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More info:
http://bit.ly/my-children-drama
Audio examples, scripts, polls results..

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Email:
info@tracfm.org
Twitter:
@TRACfm
Facebook:
Trac FM
Website:
www.tracfm.org