Presention from the Impact of ICTs for Ag Dev Initiatives session: http://ict4ag.org/en/capacity-strengthening/day-2/impacts-of-icts-for-agricultural-development-interventions.html

1. Episode #2
• Lets listen to some radio…
• “Episode #2, we find Florence talking to her
neighbour after having a fight with her
husband Roland over selling their land. Earlier,
Roland was in the bar…”
<listen at https://soundcloud.com/farmradio/my-children-episode-2-english >

2. In the studio: Actors at work

3. In the field: Listening to radio

4. Time to vote!
• Question: “What single crop would you
recommend to Florence to plant in order to
provide a healthy meal for her children?”

5. Time to vote!
A = Millet
B = Orange sweet potato
C = Matoke/Banana
D = Maize
• To vote send an SMS with your choice above to
+250 789 812 592
• Note: only send the letter of your choice!

6. How Radio Drama and SMS are Engaging
Consumers on Orange Sweet Potato

7. Vitamin A deficiency affects nearly 1 in
3 Ugandan Children under age of five

8. Orange
Sweet
Potato =
Vitamin
A Rich!
+Drought
Tolerant!

9. 126,000 Ugandan households grow
Orange Sweet Potato

10. Harvest Plus plans to reach ¼ million
Ugandan households in next five years

11. Overview
•
•
•
•
30 episodes approx 5 minutes each
SMS poll at the end of each episode
10 Radio stations across Uganda
6 Local languages

12. Measuring and Evaluating
Indicator
Question
Practice
“Are you planting OFSP crop?”
Consumption
“Have you eaten OSP before?”
Demand
“Do you want to buy vines?”
Chain
“Who have you given vines to?”

13. Example data

14. SMS Poll Summary –
after 3 months

15. TABLE QUESTIONS / DISCUSSION
What has struck you most about what you’ve
heard?
What other good practices could ensure the impact
and effectiveness of ICT initiatives?
***
Qu’est-ce qui vous a le plus frappé parmi tout ce
que vous avez entendu?
Quelles autres bonnes pratiques pourraient assurer
l'impact et l'efficacité des initiatives TIC?