1. AIESEC FTU HCMC
IGNITE 2014 | 01.07.2013 – 30.06.2014 |
BEST MARKETING & COMMUNICATION AWARD
AIESEC VIETNAM

2. MARKETING PERFORMANCE REVIEW | oGCDP
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3. MARKETING PERFORMANCE REVIEW | oGCDP
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4. MARKETING PERFORMANCE REVIEW | oGCDP
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5. MARKETING PERFORMANCE REVIEW | oGCDP
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6. MARKETING PERFORMANCE REVIEW | oGCDP
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7. MARKETING PERFORMANCE REVIEW | oGCDP
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8. MARKETING PERFORMANCE REVIEW | oGCDP
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9. MARKETING PERFORMANCE REVIEW | oGCDP
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10. MARKETING PERFORMANCE REVIEW | oGIP
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11. MARKETING PERFORMANCE REVIEW | oGIP
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12. MARKETING PERFORMANCE REVIEW | TMP
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13. MARKETING PERFORMANCE REVIEW | TMP
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14. MARKETING PERFORMANCE REVIEW | iGCDP
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15. MARKETING PERFORMANCE REVIEW | iGCDP
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16. MARKETING PERFORMANCE REVIEW | iGCDP

17. Best Marketing & Communication Award
FORM

21. Marketing | External Communication
The ratio
Raised/
Application
Form of
exchange
programme
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22. Marketing | External Communication
The relative
growth and
absolute
growth of
exchange
(GCDP and
GIP)
compared to
last year
oGCDP
01.07.2012-
30.06.2013
01.07.2013-
30.06.2014 %growth
Ra 78 108 37.17
Ma 49 71 44.89
Re 41 64 56.09
oGIP
1.7.2013 –
30.06.2014 1.7.2012 - 30.6.2013 Growth
Ra 45 18 150%
Ma 7 4 75%
Re 4 5 -20%

23. Marketing | External Communication
The relative
and absolute
growth in
terms of
visitors of
website and
facebook
Fanpage AIESEC FTU HCMC
0
2000
4000
6000
8000
10000
12000
0
50000
100000
150000
200000
250000
Series2
Series1

24. Marketing | External Communication
The relative
and absolute
growth in
terms of
visitors of
website and
facebook
Official Website Report (from 1.7.2013 – 18.02.2014
due to the systematic problem of google analytic)

25. Marketing | External Communication
The relative
and absolute
growth in
terms of
visitors of
website and
facebook
Program Fanpage Growth
Fanpage AIESEC High
0
500
1000
1500
2000
2500
3000
3500
0
50000
100000
150000
200000
250000
Total Reach
Total Like Fanpage Global Citizen
0
500
1000
1500
2000
2500
3000
0
10000
20000
30000
40000
50000
60000
70000
80000
Total Reach
Total Like

26. Marketing | Branding
Brand
Training for
LC members
and the
quality of
training
29/9/13: Communication Training for LC ( Happened In LCM
September, 35 member joins ), content of training include:
Communication Training ( Educate LC about IN-EX Comm Rule)
AIESEC Brand – How to be a good AIESEC Promoter
Knowledge Management
19/10/13: Newbie Marketing Training
10/11/13: Gen 12th Communication training ( Same content with LC
training)
19/4/14: Induction to AIESEC, Communication Training
24/4/14: Newbie Marketing Training about Brand & KM
1/6/14: LCM May, new communication guideline revised, communication
training, KM
COMMUNICATION TRAINING MATERIAL TO BE FOUND 1 2

27. Marketing | Branding
Brand
Training for
LC members
and the
quality of
training
New Communication Guidelines here
Rating of the new Communication Traing (LCM May 2014): 8.4/10
AIESEC Internal Brand Positioning here
(Due to the fact that the AIESEC brand is not good inside the market,
Marketing conduct a survey to know what AIESECer really think about the
brand, thus give appropriate suggestions for the guidelines)

28. Marketing | Branding
The no. of
events
having
external
engagement
Cultural Xchange Day 2014 – Event Report
Do Good Grow Strong Conference (Regional Event) – Event Report

29. Marketing | Branding
PR articles
and video
 Nhật Ký tuổi hoa HTV4 Link here
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30. Internal Communication
Structured
system of
internal
communicati
on channels

31. Internal Communication
Internal
Newsletter
Monthly Offline AIESEC TIMES (Before April)
AIESEC Times 9: ~ 35 offline readers in LCM 29/9 , 126
impression (issuu)
AIESEC Times 10: ~ 60 offline version in LCM 3/11, 144
impression (issuu)
AIESEC Times 12: ( online version)

32. Internal Communication
Internal
Newsletter
AIESEC TIMES ONLINE
https://aiesectimes.wordpress.com/
Rating: 8.1/10

33. Internal Communication
Internal
Campaign to
raise
awareness
of LC
members
about
AIESEC
Brand
AIESEC DICTIONARY
Full Link here >>>>

34. Knowledge Management
Knowledge
Management
Well-designed and structuring Wiki on myaiesec.net
Under construction
Every function wiki is on wix to make it more lively
View it here
Knowledge Management Guidelines >>>
No of KM training = No of Brand Training

35. Knowledge Management
Knowledge
Management
Structurized Youtube & Flickr Channel

36. Thank You
Marketing Members
01.07.2013 – 30.06.2014
For making all of this happen
SO PROUD OF YOU!