1. Corporate mass-media

2. Corporate mass-media -
periodic printing
editions, radio - TV, video
programs, Internet
sites, the Internet portals
or other form of periodic
distribution of social
information, the employee
to interests of a certain
company and let out on
its initiative.
(Wikipedia)

3. Structure of corporate media:
Corporate media for employees
Corporate media for external
audience
Corporate media for external
and internal audience

4. Corporate media for employees

5. Tasks:
• For loyalty of employees
• For formation of corporate culture
• For receiving feedback (the owner –
management – employees)
• For informing of employees

6. Types of corporate media:
Printing mass media Television
(newspaper, magazine)

7. Types of corporate media:
Intranet (an internal
Radio network)

8. Financing:
Own enterprise assets
Subscription of employees
Advertizing of the foreign
organizations

9. Risks:
Position of owners
Management position

10. Corporate media for external audience

11. Tasks:
• Loyalty to firm
• Advances of the goods and services

12. Types of corporate media:
• Printing mass media (newspaper, magazine)

13. Financing:
Own enterprise assets
Advertizing of the foreign
organizations

14. Risks:
Distribution
Printing execution and contents

15. Corporate media for external
and internal audience

16. Tasks:
• Loyalty of external and internal
audience
• Advance of the goods and services

17. Risks:
Uncertainty of audience
 Distribution
 Printing execution and contents

18. Who does corporate mass-media?

19. • The enterprise
• Contractor

20. Who is better

21. Let's solve!