This document discusses strategies for building social features into products and platforms. It recommends starting with RSS feeds to allow sharing of content. It also suggests adding social APIs to allow integration with social networks for increased distribution and opening of product data and functionality. The document advises using social media to engage developers by sharing roadmaps and rewarding feedback.

1. Social Media in Platform Play - how to build social in your product to work for you Sudha Jamthe, Ed Maier and John Lin Sudha Jamthe, [email_address] @sujamthe

3. Adding Social To Your Product RSS Feeds Build Social Features In Product Integration with Other Social APIs

5. Adding Social Features to Products - Social Friends, Discovery Feeds Vs

6. Adding Social API Integration Vs 1. Open Standards 2. Sticky Content and Developer Innovation 3.Access to Site Functionality vs. Data Cartoon © http://www.gapingvoid.com

7. Adding Social APIs Integration - Increases Distribution, Openness of Data