Summer School Project

1. Carediac
Gabriela, Sujith, JB, Shilei
EIT ICT Labs - Summer School 2014
info@carediac.com

2. Problem

3. 1 min
Age: 30 < 50
25%
Source: http://www.thehindu.com/

4. Problem
Country Total % of GDP
spent on
healthcare
Private
Expenditure %
Per capita spent
on healthcare
(US $)
Per capita
government
spends on
healthcare (US$)
India 4.1 70.8 132 39
USA 17.9 46.9 8362 4437
UK 9.6 16.1 3480 2919
Source: www.thehealthsite.com, 2012

5. Solution

6. Heart rate
Blood pressure
Body Mass Index (BMI)
Body Fat Percentage
Cardiovascular risk
calculation
Medication
Proposal
€ 0.20 /
Report
5% of
Medicine
5 minutes

7. Value Proposition
Quality checkup, saves cost and time.
Real time results sent by email.
Keep track of results.
Easy to access medication.

8. Market

9. Market
Mumbai
415
Supermarkets
>50
Shopping
Malls
44%
Hypertension
12 million
people

10. Value Network & Revenue
Stream

11. Carediac
Advertisement
companies
Reasearch Institutes/
Government/Hospitals
Customers
Drug Industries
Health Support,
awareness &
Buying drugs
Money &
attention
People’s
attention
Money
Drugs &
Money
Selling drugs
Money
Data
Value Network

12. Costs

13. Conservative cost estimation
Carediac Machine: € 400
Medicine Machine: € 2000
Total cost: € 2400

14. Conservative cost estimation
€100 /
month per
machine
Warehouse/Office
Maintenance
Health Certificate
Transportation
Internet/Electricity

15. Revenue - Carediac Machine
One month calculation
500 people(17 per day) x € 0.20 = €100
Year calculation
€100 x 12 = €1200

16. Revenue - Medicine Machine
One month calculation
1000 people (33 per day) x € 0.50 = €500
Year calculation
€500 x 12 = €6000

17. Total Profit per year
Carediac Machine = 1200
Medicine Machine = 6000
———————————-
Total Profit = € 7200
Regular Expense = 1200
Carediac Machine = 400
Medicine Machine = 2000
———————————-
Total Cost = € 3600
Total Profit - Total Cost = Overall Profit
————————————————-
€ 3600
€ 900 000

18. Carediac
Gabriela, Sujith, JB, Shilei
EIT ICT Labs - Summer School 2014
info@carediac.com

20. Problem

21. Profit - Advertisement
€ 112 million / year
in health care industry

22. Conservative cost estimation
Equipment Cost Illustration
Blood Pressure Meter €
Body Fat Calculator €35
Touch Screens €150
Assembly €
Machine €40
Medical Touch
Vending Machine
€20
Overall Cost €2

23. Costs
Regular Cost
!
Health Certifications
Workshop / Offices
Accounting
Sales Managers
Internet/Electricity
Scaling costs
!
Transportation/Shipping
Engineers (production)
Maintenance

24. Investors

25. Partners - Government & Hospitals

26. bank and government
Partners - Drug industries